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Give the example of marketing communications
For instance, many organisations in airline industry have shifted their attention to the needs of travel trade, customers and competitors. United Airlines, KLM, British Airways, Qantas and other airlines have changed their approach, attitude and investment priorities so that channel partnerships and alliances are of particular priority. Now there is an apparent emphasis on working with their partners and their competitors (for example British Airways and KLM), and this entails agreement, collaboration and joint promotional activity in order that all participants achieve their objectives.
You work as a Field Sales Representative for a telecommunications services company named Clear Communications. The Managing Director (MD) needs to appoint someone for the post of F
State the Objectives of marketing communications Objectives of this module are to: Examine concept of exchange in the marketing context; Assess role of promotion in t
history of e-marketing
Communication mix is changing no longer can the traditional grouping of promotional tools be assumed to be most effective forms of communication. This brief outline of elements
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What are the factors to determine the consumer behaviour? Consumer Buying Dynamic or Determinants of Consumer Behaviour: There are four factors which determine the consum
VARIOUS APPROACHES THAT ARE FOLLOWED BY FMCG COMPANIES IN TEST MARKETING
1. List dawn and explain the advantages of integrated material management.
Screen the communication objective of your campaign
Q. Choice of an advertising agency by location? A main consideration in the choice of an advertising agency is location of office of agency. A significant amount of communicati
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