Give the example of direct marketing, Marketing Management

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Give the example of direct marketing

For instance, charges for packing and delivery need to be incorporated. Product may also need to be altered or adapted to the market. For illustration, some electrical products are marketed through different countries on home shopping channels and websites. Electrical requirements of each region or country need to be incorporated within product specification of each country's offering. In addition to these changes, promotion component is also different, simply as communication is required directly with each targeted individual. To do this, direct-response media should be used.

 


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