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Give the example of direct marketing
For instance, charges for packing and delivery need to be incorporated. Product may also need to be altered or adapted to the market. For illustration, some electrical products are marketed through different countries on home shopping channels and websites. Electrical requirements of each region or country need to be incorporated within product specification of each country's offering. In addition to these changes, promotion component is also different, simply as communication is required directly with each targeted individual. To do this, direct-response media should be used.
How is American Marketing Association refined about the marketing research? Although, the American Marketing Association (AMA) redefined marketing research like a function that li
GAP Model of Service, Quality and Satisfaction This model is designed to identify misperceptions or short- comings in the relationship among the consumer and the serv
Question (a). For a successful communication to flow in any organization, five basic elements need to be present. List them (b). Identify the importance of effective listeni
Macro environment: macro environment refers to those factors, which are not concerned to the immediate environment. These factors are external to the company and are quite uncomfo
What is pricing new products? Pricing new products: The more new products are unique and take an innovative solution to the satisfaction of a requirement the more delegat
Competitive branding strategy: There are three branding policies and strategies: 1. Brand policies and strategies adapted by the manufactures 2. Brand polici
"Consumer mind is a Black Box" - Discuss
1.Value delivery process and value chain 2.A holistic marketing framework 3.Business unit strategic planning 4.Internal records 5.Demographic environment
Who is part of buying decision? When purchasing a decision of buying goods is created by just one person in place of most organization who works within it but they can contrib
Identify and briefly describe four trends in the macro/market environment that will have or recently had an influence on the selected industry.
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