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a) B2C businesses provide goods and services to the general public, i.e. consumers. HMV sell music, books and DVDs (via Waterstones) to private individuals and can therefore be classed as a B2C business. b) Reasons include: the convenience of online retailing, cheaper prices online, ability to ‘shop' for the best bargains without having to visit various retail outlets; the ability of customers to buy just the music / tunes they want rather than whole albums, enhanced online security has also attracted many buyers to switch to e-commerce.
c) Any other strategy that is fully explained would permit full marks. Examples include: Marketing its own website; Placing a greater importance on selling music and DVD products online, Allowing customers to pay by more handy methods, such as improved online security, Loyalty schemes, Any other relevant marketing strategy.
Determine the advantages of explicit cost Explicit cost of an interest bearing debt will be the discount rate which equates present value of the contractual future payments of
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