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Give an overview about corporate orientation to marketplace.
Marketing is the deliverance of satisfaction at a profit. This is a social and managerial procedure whereby individuals and groups acquire what they call for and want by creating and exchanging values and products along with others. To understand what customer value and satisfaction are we must understand the core marketing concepts, as like need, demand and want.
What are four Ps correspond to the customers four Cs according to Robert Lauterborn? Robert Lauterborn suggested that the seller’s four Ps correspond to the customers four Cs
Characteristics of the New or Morden concept or product oriented concept of the marketing: Main characteristics of this concept of marketing are as follows: 1. Accor
i have to write on people for my real estate company.
what are the approaches used by FMCG companies in test marketing?
What are the stages of product life cycle? Stages of Product Life Cycle: introductory stage, growth stage, maturity stage and decline. Products have restricted life. A pro
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The Societal Marketing Concept The societal marketing concept holds that the organization should find out the needs, wants, and interests of focused markets. Then It should de
Major factors influencing buying behaviour: A consumer's buying behaviour is influenced by cultural, social, personal, and the psychological factors. Cultural factors exert
Setting the advertising objectives: The advertising objectives must flow from prior decisions on the target market, market positioning, and the marketing mix. Advertising obj
explain consumer mind is a black box
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