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Q: Give a descriptive overview of organizational buying behavior?
Ans: Selling strategies that objective the organisational customer and use the concept of the buying centre buying situations as well as the buying stages will result in unique strategies for different customer groups therefore making business-to-business marketing more effective. B-2-B (Business-to-business) marketing is an area which is gaining an identity of its own in the Indian context. Marketers are able to benefit from the conceptual aspects associated with organisational buying behaviour. This article attempts to discover some dimensions associated with business-to-business marketing situations.
NEED FOR PROCEDURAL FORMALITIES : Procedural formalities prescribed for claiming various export-incentives need timely and proper compliance on the part of exporters. This alone w
Question 1: a. List down and discuss the different steps in the Marketing Research Process. b. Discuss the importance of correctly defining the research problem. Quest
Amount: The loan amount is decided on the basis of export order and the credit rating of the exporter by the bank. Generally the amount of packing credit will not exceed FOB value
Write a short note on survey methods. Answer Survey methods tend to be mainstay of marketing research in general. They tend to involve a structured questionnaire given to
Question 1 Write a short notes on: A. Internet Advertising Techniques B. Difference between traditional marketing and e-marketing
what is relationship marketing ?
Uses or importance to economy: 1. Production: suitable production, functions are adopted to meet the market demand. In the absence of marketing research, production wil
Rate of Interest: The interest payable on pre-shipment finance is usually lower than the normal rate, provided the credit is extinguished by lodging the export bills on remittance
Realisation of Export Proceeds: If an exporter does not realise the export proceeds within the time specified by the Reserve Bank of India, he shall be liable to action in accorda
How do customers feel about service charges? and can you explain it by demographic characteristics?
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