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1. What issues would need to be considered in choosing a sample to investigate each of the following claims? Give an example of a way a sample might be chosen which would be likely to make the generalisation inaccurate.
(i) 70% of full-time Macquarie University students work more than 10 hours a week in paid employment.
(ii) Most domestic cats live beyond the age of 12.
(iii) 95% of people like participating in surveys.
(iv) Most Australians believe that men work harder than women.
(v) 60% of Australian prisoners say that they are unlikely to re-offend.
Q. Explain the cognitive involvement profile? The perceived significance of the potential negative consequence of a bad purchase. The likelihood of making a bad purchase
Quite frequently marketing studies are based on sample of people or products or stores. The results emerging from such studies are then generalized that is applied to the entire po
how to write a market entry strategy
Indemnity and Insurable Value : The insurance contract is in the nature of indemnity. The literal meaning of indemnity is protection against loss or making good the loss. The obje
How might this medical group tailor its marketing mix to appeal to this segment?
Actual Total Loss (ATL): An actual total loss may occur in three ways. Firstly when the, insured cargo is physically destroyed when fire in the hold of the ship destroys complet
SPECIAL CONTRACTS : You have learnt that the applicable law can be the law of either party or that of a third party. It will be the Indian Contracts Act, if Indian law will apply.
The basic aspects to be noted about the buying centre are that: --The influences across the centre can differ from one product category to another. --The composition itself
Export Licensing: As you know that all goods may be exported without any restriction except to the extent such exports are regulated by the Negative List of exports. The Negative
list out secondary sources of information while pursuing market research
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