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1. What issues would need to be considered in choosing a sample to investigate each of the following claims? Give an example of a way a sample might be chosen which would be likely to make the generalisation inaccurate.
(i) 70% of full-time Macquarie University students work more than 10 hours a week in paid employment.
(ii) Most domestic cats live beyond the age of 12.
(iii) 95% of people like participating in surveys.
(iv) Most Australians believe that men work harder than women.
(v) 60% of Australian prisoners say that they are unlikely to re-offend.
Q. Nature of personality that influence consumer behaviour? The study of personality discloses three distinct aspects: Personality reproduce individual differences Pe
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What are the limitations of marketing research? Answer There are two main limitations of marketing research. a. It can't provide decision directly. Marketing research c
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Q. Explain Search stage in organisational buying? Search stage: This stage comprises information search regarding vendors their credibility their compatibility with the requi
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