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Michael Porter's Five Forces model is as applicable today as when it was introduced. Select a market or market segment (jeans, cell phones, etc) and using Michael Porter's model, c
Types of Marketing Information System: the information needs of the marketing job are large and diverse. It is not easy to classify that information into a few types: 1. Class
development and marketing core concepts
What are the psychological factors to determine the consumer behaviour? Psychological: A person’s acquired requirements are influenced by certain psychological factors as lik
Question: Your organization has recently set up an advisory unit for assisting small and medium enterprises. You have to advise a small company about its product portfolio. Pre
What is the slope of a line that contains points (2,4) and (-2,-4) ?
What is the role of market intermediaries? Marketing Intermediaries: Marketing Intermediaries Firms which help the company to promote sell and distribute its goods to la
Question 1: (a) What do you meant by total customer satisfaction? (b) How will customer safisfaction be measured? (c) Explain the importance of customer value creation
The balance of the communications mix Role of advertising and sales promotions in business-to-business communications is mainly to support personal selling effort. This cont
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