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Sales force promotions: Personal selling by far is the most important method of the sales promotion. To make it highly effctive, sales force promotion schemes are felt neces
Q. What are the Advantages of advertisement? 1) These have long life these aren't easily perishable. 2) It has broad coverage. 3) It tenders geographical selectivity.
the buying situation characterised by low consumer involvement but are significantly brand loyal are known as..
what is test marketing? explain the various approaches that are followed by fmcg companies in test marketing?
Ambush Marketing is a purposeful attempt by a business or brand to relate itself with an occasion (often a sporting event) so as to gain some of the advantages related with being
You are required to critically examine the current marketing orientation of an organisation of your choice. This may be an organisation that operates in your own country, or an in
my assignment (case study ) on selected organisation
5
What is a behavioral measure of customer satisfaction measurement? Behavioral Measures of Customer Satisfaction Measurement: This is sometimes believed that dissatisfactio
Augmented Product An augmented product is one with entity in addition to those required to serve its core function that defined it from other products available in its class.
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