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BC4 is a manufacturer of bedroom furniture with four factories in the south of the country. As a result of declining company financial performance, the Managing Director (MD) engag
What is Cultural Environment? Cultural Environment: Cultural Environment Persistence of cultural values: Secondary and core beliefs shifts within secondary cultural valu
technolgoy can change the following three factors? a. politics b. lifestyle c. production process d. buying patterns
Question 1 Describe the stages in consumer decision making process Question 2 Define Product line and its strategies Question 3 Write a short notes on Ste
explain the varius approaches that are followed by f m c g companies in test marketing
Demonstrate your understanding of the principles of marketing by illustrating the motivation behind energy drink consumers.
Question 1: A. List and describe the brand-building steps? B. Define the term position and brand Image? C. Why is trust the primary co
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Should video game companies continue to alter their products to include other functions such as email?
Write short notes on pull sales promotion strategy. A pullstrategy tries to get consumers to “ pull ” the product through the manufacturer from the marketing channel. The compa
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