Product policies, Product policies: Product policies are the general...

Product policies: Product policies are the general rules set up by the management itself in the marketing product decisions. Products of a firm are the backbone with which p

Segment interrelationships and super -segments, Segment interrelationships ...

Segment interrelationships and super -segments In selecting more than one segment to serve, the company a company would-be wise to enter one segment at a time without revealing

Requirements of a good marketing information system, Requirements of a good...

Requirements of a good marketing information system: 1.       Through there will be a several information component and activity component of a marketing information system yet

Advantages of product branding to middleman, Advantages of the middleman: ...

Advantages of the middleman: 1.       Easy to understand the needs and wants to consumers: use of the brand makes it very easy for the middleman to understand the needs, want

Positioning strategies, Choosing & Implementing Positioning Strategies

Choosing & Implementing Positioning Strategies

What are the disadvantages of joint ventures, What are the disadvantages of...

What are the disadvantages of joint ventures? Joint ventures also have disadvantages, which are given below: • Partners do not consist of full control of management • May

Meaning of the promotion mix, Meaning of the promotion mix: Promotion m...

Meaning of the promotion mix: Promotion mix refers to the combination of the various promotional elements viz, advertising, personal selling, publicity and sales promotional te

Servingce marketi.., service life cycle

service life cycle

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Advertising, what is advertising according to an experts

what is advertising according to an experts