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Characteristics of the sales promotion: 1. Sales promotion does not include advertisement, personal selling and publicity. 2. Sales promotion activities are
explain the varius approaches that are followed by f m c g companies in test marketing
Product specialization: Here the firm specializes in making a certain product that it sells to several segments. An example would be a microscope manufacturer that sells micr
DEVELOP an appropriate organisational context of the project
Sales promotion: it includes activities other than advertising, personal selling publicity and public relations which are used in the promotiong of the product or in persuading th
what is upward and downward streching of brands
Question: "If a decade ago, we had had a greater understanding of the business and organizational dynamics of technology, I think we would now have an even greater payback from
Question 1: Critically determine the different ways in which competitor advantage may be obtained by any firm of your choice. Question 2: You work as Marketing Communic
Question : (a) Describe with examples the concept of product line and product mix. (b) Compare and contrast Reverse Positioning and Breakaway Positioning strategies. (c)
The world is changing dramatically with the internet becoming increasingly the panacea for all things that touch the customer and the customer-facing processes. However an enterpr
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