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Describe about the Sales promotion tool Advertising and sales promotion are tools which allow for a high level of control by the sponsor while public relations, and publicity in
What are main assets of brand equity? The main assets of brand equity are as given below: a. Brand Awareness: It refers to the strength of a brands presence within the min
management improve the organizational climat
1. You are provided with a file labeled "MULTIBETA11DAT," with monthly data running from January of 2006 through June of 2011. Use the data to estimate a four-variable model (by us
Explain about the buying decision process? Organizational buying is the decision-making process in that one organization receives the resources by other organization gives i
Q. Advertising effects on Production Cost? Advertising creates demand as well as expands market size this necessitates mass production. Mass production results in a variety of
who is a consumer
y=2x 2x+y=4
Problem: After introducing a new product, management wants the product to enjoy a long and happy life. (a) How can the ‘life' of a product be conceptually analyses? (b) H
Market segmentation producer or how to segment the market: 1. Survey stage: this is divided into two parts, (1) focus group discussions and in depth interviews with a v
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