Gathering competitive intelligence information, Financial Management

Assignment Help:

K is a kitchen and bathroom design and installation company which currently has showrooms in one region only of Country T. The company has enjoyed considerable success since it was established five years ago, using high quality products and computer-aided design methods. This has now encouraged K Company to target other regions of Country T where it hopes to open more showrooms.

Explain what would be involved in K Company gathering competitive intelligence information, making reference to the type of information that is required and the different sources that could be used.

The overriding purpose of gathering competitor intelligence is to justify the specific competitive advantage of rival organisations. This would help K Company in developing a better understanding of the strengths and weaknesses of its potential competitors and to help predict competitor behaviour were it to follow by with its plans to open up showrooms in other parts of the country. 

Having identified which part of the country to concentrate on, the first step would needs K Company to make a choice on which competitors it should collect information about. This could be based on which of its competitors it perceives as posing the biggest threat. This is likely to contain both local businesses and other larger "chains" like K Company itself.  

 


Related Discussions:- Gathering competitive intelligence information

Determining the call option value, The effective maturity of a ...

The effective maturity of a callable bond can be anywhere between the first call date and its maturity date due to the presence of the call feat

Measurement of interest rate risk, Changes in the bond value is inversely ...

Changes in the bond value is inversely related to the change in the interest rates. If an investor holds a long bond position, he would incur loss if the in

Need for working capital, Along with the fixed capital nearly every Small-S...

Along with the fixed capital nearly every Small-Scale industries requires working capital though the extent of working capital requirement differs in different businesses. Working

How are the members of the board of directors, How are the members of the b...

How are the members of the board of directors of a corporation chosen and to whom do these board members owe their primary allegiance? The Members of a corporation's board of d

Financial system, Financial System: The economic development of a natio...

Financial System: The economic development of a nation is reflected by the progress of the various economic units, broadly classified into corporate sector, government and hous

What are the factors of debt securities, What are the factors of debt secur...

What are the factors of debt securities A legal agreement, known as a trust deed, is drawn between security holders and company issuing the debt securities. Every security issu

Explain cross border acquisitions and green field investment, Why do you th...

Why do you think the host country tends to resist cross-border acquisitions, rather as compared to green field investments? Answer: The host country is inclined to view green f

Inverse floaters, Normally, floater coupon rate moves in the same dir...

Normally, floater coupon rate moves in the same direction as the reference rate. That is, with an increase in the reference rate, the floater coupon rate also increases

Define why it is difficult to forecast future exchange rates, Researchers f...

Researchers found that it is extremely difficult to forecast the future exchange rates more precisely than the forward exchange rate or the current spot exchange rate. How would yo

Caselets, caselets of bajaj electronics

caselets of bajaj electronics

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd