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Explain the relationship between Frederick Herzberg's dual (two) factor motivation theory and job enrichment.
Hygiene factors contain pay, status, working conditions, rules and levels of supervision. If these are absent or poor (e.g. low pay, poor working conditions, restrictive regulations, high levels of supervision, etc.) dissatisfaction sets in and employees become demotivated. Positive hygiene factors by comparison may stop dissatisfaction but do not in themselves bring about motivation.
• Motivators are factors that satisfy (in Maslow's terms) mainly higher level requires such as recognition for doing a good job, a sense of achievement and opportunities for career advancement and/or responsibility, etc. Strong motivators can increase job satisfaction and, in turn, work place performance.
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Question 1: (i) What are the four major promotional tools used by a marketer? (ii) What kind of promotional mix will you select for; (a) Consumer durables? (b) Heavy
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What are the needs of marketing and customers? Marketing surrounded through customer needs: Marketing starts along with the customer requirements and needs. Such are turned with
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