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Explain the relationship between Frederick Herzberg's dual (two) factor motivation theory and job enrichment.
Hygiene factors contain pay, status, working conditions, rules and levels of supervision. If these are absent or poor (e.g. low pay, poor working conditions, restrictive regulations, high levels of supervision, etc.) dissatisfaction sets in and employees become demotivated. Positive hygiene factors by comparison may stop dissatisfaction but do not in themselves bring about motivation.
• Motivators are factors that satisfy (in Maslow's terms) mainly higher level requires such as recognition for doing a good job, a sense of achievement and opportunities for career advancement and/or responsibility, etc. Strong motivators can increase job satisfaction and, in turn, work place performance.
What is Line Stretching? Line Stretching: Decision associated to line stretching is taken when the marketer feels he can raise his profits through either adding or droppi
What is Speciality Goods Due to some special characteristics of certain categories of goods people generally put special efforts to buy them. They are ready to buy these goods
how competitor respond to price change
"CONSUMER MIND IS A BLOCK BOX"-DISCUSS
Test Marketing The seventh step is test marketing that is the stage at which the manufacture and marketing programs are introduced into more accurate marketing se
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Q. Explain the Role of direct marketing? Role of direct marketing:- a) Focus is on literate customer. b) For service marketing like insurance, Banking, telecommunication.
Explain Henry Assael Model of buying decision behaviour along with the diagram”.
What is influence of the human resource information system? Affect of Human Resource Information System (HRIS): Firms have invested upon the software for P+R as Oracle, S
Your first assignment is to conduct a marketing audit on your chosen product. Information that will assist you to analyze this firm can be found on the internet, you can look to fi
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