Frederick herzberg''s dual factor, Marketing Management

Assignment Help:

Explain the relationship between Frederick Herzberg's dual (two) factor motivation theory and job enrichment.

Hygiene factors contain pay, status, working conditions, rules and levels of supervision. If these are absent or poor (e.g. low pay, poor working conditions, restrictive regulations, high levels of supervision, etc.) dissatisfaction sets in and employees become demotivated. Positive hygiene factors by comparison may stop dissatisfaction but do not in themselves bring about motivation.

 •  Motivators are factors that satisfy (in Maslow's terms) mainly higher level requires such as recognition for doing a good job, a sense of achievement and opportunities for career advancement and/or responsibility, etc. Strong motivators can increase job satisfaction and, in turn, work place performance.

 


Related Discussions:- Frederick herzberg''s dual factor

Describe the leavitts model of change, Question 1: (a) Globalisation re...

Question 1: (a) Globalisation requires new knowledge coordinating structure. Explain and use relevant examples to illustrate your answer. (b) Consider the various competenc

Effect of materialism in ads, Q. Effect of Materialism in Ads? Advertis...

Q. Effect of Materialism in Ads? Advertising makes people purchase the things which they don't need. Advertising unnecessarily append status/prestige/ pride symbol with some pr

Importance of the marketing planning:, Importance of the marketing planning...

Importance of the marketing planning: the Importance of the marketing planning is clear from the following 1.       To offset future uncertainties: future is always wrapped i

Determine the major decision of marketing activities, Determine the major d...

Determine the major decision of marketing activities So marketing manager concentrates on four major decision areas when planning the marketing activities, namely, (i) products

small - scale industry products, What pricing strategy would you suggest t...

What pricing strategy would you suggest to a small - Scale Industry Products

Marketing information system decision, Marketing information system decisio...

Marketing information system decision: it is the marketing information system the marketing information system necessary to understand why particular information is needed by any

Handbills and coupons, Handbills and coupons Handbills and coupons are...

Handbills and coupons Handbills and coupons are letter size or small sheets of paper that are generally printed from both sides. Advertising distribution companies will compil

What are types of wholesalers in distribution channels, What are the types ...

What are the types of wholesalers in primary participants of distribution channels? Types of wholesalers in primary participants of distribution channels are as given here: the

Information-processing marketing communications, Marketing communications ...

Marketing communications Marketing communications have been used to convey product-related information to customer-based audiences. Today, a range of stake holders have connec

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd