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Explain the relationship between Frederick Herzberg's dual (two) factor motivation theory and job enrichment.
Hygiene factors contain pay, status, working conditions, rules and levels of supervision. If these are absent or poor (e.g. low pay, poor working conditions, restrictive regulations, high levels of supervision, etc.) dissatisfaction sets in and employees become demotivated. Positive hygiene factors by comparison may stop dissatisfaction but do not in themselves bring about motivation.
• Motivators are factors that satisfy (in Maslow's terms) mainly higher level requires such as recognition for doing a good job, a sense of achievement and opportunities for career advancement and/or responsibility, etc. Strong motivators can increase job satisfaction and, in turn, work place performance.
What are the various approaches for selecting target markets? Once a firm understand its markets and the suitable bases for segmenting such markets, this should choose an appro
Q. Evaluate the effectiveness of goodwill Advertisement ? Goodwill ads are issued to develop the image of the organization in the long run. The intention of these ads is to imp
marketing environment
This comprises the marketing tools and techniques an organization uses to achieve its targets relative to a specific goal market audience.
process of disigning distribution channel
How to promote a new brand?
Exploring the marketing and sales strategies utilised by your organisation or one you have researched, determine to what extent the marketing concept has been adopted. How have sa
Question: a) Describe four issues that are usually addressed in the Needs Analysis phase in the building-block approach to network design. b) Sketch a typical hybrid star
three uses of product line stretching
THE CENTER OF THE CIRCLE PASSING THROUGH THE POINT (0,1)AND TOUCHING THE CURV y=x2 at point (2,4)
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