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The sampling frame is the list of all units comprising the population from which a sample is to be draw if the sampling frame is incomplete or inaccurate its use will give rise to this typed of error. For example consider the voter list as sampling frame. If a survey is to be undertaken to collect information from different sections of the society then the use of voters list will be inappropriate. This is because young below 18 years of age will be left out from the survey.
What are the numerous measures for reliability assessment of a scale? Answer Reliability in research relates to consistency of results over a period of time. A scale is ca
Export of computer Software : Export of Computer Software in physical form is done on GRPP forms. Export of computer software in non-physical form should be declared on SOFTEX fo
The sources of documentary information which can aid the process of locating literatures relating to selected research topics are: 1. Subject Catalogues of Libraries: These cata
Q. Areas of operation in industrial buying? The initiation stage: This is a phase in which a problem or a need is recognised by the organisation. For instance as a result of
Q. Explain Spreading activation ? Spreading activation involves the proposal of one memory 'triggering' another one. For instance one might think of Coke every time one remembe
discuss the relationship between marketing communication and brand loyalty
#question. During the 1990s, technological advance reduced the cost of computer chips. Explain, with the use of supply and demand diagrams, how the following markets are affected i
classification
Discuss construct validity and types of construct validity. Answer Construct validity addresses question of what construct or characteristic the scale is, in fact, measuri
Question 1 Describe the steps involved in healthcare marketing process Question 2 What is marketing mix? Explain the four P's of the marketing mix Question 3 Discu
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