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The sampling frame is the list of all units comprising the population from which a sample is to be draw if the sampling frame is incomplete or inaccurate its use will give rise to this typed of error. For example consider the voter list as sampling frame. If a survey is to be undertaken to collect information from different sections of the society then the use of voters list will be inappropriate. This is because young below 18 years of age will be left out from the survey.
Surveying the Available Literature: All available literature concerning the problem at hand must necessarily be surveyed and examined before a definition of the research problem is
Consumer mind black box. Explain.
INTERNATIONAL CONTRACT TERMS: Since in international transactions, traders are from diverse nations, specific term should be interpreted in a similar way by all the parties concer
Procedural Formalities : The ECGC has three types of claim forms: (i) Form No.501 for claims rising due to non payment for goods accepted by the buyer, (ii)Form No.502 for claims
Mention the importance of brand personality to the brands and identify the brand personality associated with the Parker pen
Discuss about the Objectives of Research All researchers aim at finding answer to questions by implementing certain scientific procedures. Research investigates truth, which is
Q. What Is Cognitive Dissonance? Cognative dissonance: Premise that people have a requirement for consistency and order in their lives and that a state of tension and co
Using marketing theory and concepts critically assess the marketing strategy of a newspaper of your choice. You should start with a general evaluation of their marketing strategy a
What are the steps involved in questionnaire building? Answer When there is a debate with regard to questionnaire building process, there is consensus among research commu
What is Convergent validity Convergent validity is the extent to which scale correlates positively with other measures of same construct. It isn't essential that all these meas
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