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The sampling frame is the list of all units comprising the population from which a sample is to be draw if the sampling frame is incomplete or inaccurate its use will give rise to this typed of error. For example consider the voter list as sampling frame. If a survey is to be undertaken to collect information from different sections of the society then the use of voters list will be inappropriate. This is because young below 18 years of age will be left out from the survey.
Explain importance of Research in business decision making? Ans: Significance of Research in Business Decision Making The role of research has significantly increase
The research problem undertaken for study must be carefully selected. The task is a difficult one although it may not appear to be so. Help may be taken from as research guide in t
Write a brief note on report presentation. Answer Presentation has become an integral part of most marketing research projects. Most managers are finding it hard to read e
proposal for a business research project
Q. Explain different market segments in given problem? You should identify two competing products or services that aim at different market segments. Ideally one of these should
TT (Telegraphic Transfer) Rate : Telegraphic Transfer rate may be either TT in detail. T.T. Buying Rate: This rate is applied for purchase of foreign currency by banks where cover
What is Convergent validity Convergent validity is the extent to which scale correlates positively with other measures of same construct. It isn't essential that all these meas
Q. Explain Black box model of consumer behaviour? ENVIRONMENTAL FACTORS BUYER'S BLACK BOX BUYER'S RESPONSE Marketi
What are the benefits of using projective techniques in comparison to focus groups and in-depth interviews? Answer Projective techniques have a major benefit over focus gro
Mention the importance of brand personality to the brands and identify the brand personality associated with the Parker pen
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