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The sampling frame is the list of all units comprising the population from which a sample is to be draw if the sampling frame is incomplete or inaccurate its use will give rise to this typed of error. For example consider the voter list as sampling frame. If a survey is to be undertaken to collect information from different sections of the society then the use of voters list will be inappropriate. This is because young below 18 years of age will be left out from the survey.
GENERAL PROVISIONS REGARDING EXPORTS AND IMPORTS : As you know that the policy aims at promoting the exports and liberalising the imports. Let us first study the general provisi
Write a short note on survey methods. Answer Survey methods tend to be mainstay of marketing research in general. They tend to involve a structured questionnaire given to
AskWhat are the internal and external criteria of selecting a research problem?
List out the secondary sources of information while pursuing market research.
When selecting use of a neutral alternative in dichotomous questions what considerations must be kept in mind? Answer
Q. Example to have the consumer reflexively? A special issue in memory are consequently called 'scripts' or procedures we remember for doing things. Scripts involve a sequence
Post purchase evaluation The EKB model was additional developed by Rice (1993) which suggested there must be a feedback loop Foxall (2005) further suggests the significance of
Consumer mind black box. Explain.
Hi, I need an assignment to be completed by Monday, it will require no more than 30 powerpoint slides on a case study and data, using the t-test theory for marketing research. Can
Attitude Change Strategies . Changing attitudes is in general very difficult particularly when consumers suspect that the marketer has a self-serving agenda in bringing about thi
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