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The sampling frame is the list of all units comprising the population from which a sample is to be draw if the sampling frame is incomplete or inaccurate its use will give rise to this typed of error. For example consider the voter list as sampling frame. If a survey is to be undertaken to collect information from different sections of the society then the use of voters list will be inappropriate. This is because young below 18 years of age will be left out from the survey.
Q. Buying centre concept? Applying the buying centre concept The decision-making unit in a purchasing organisation consists of the buying centre. This is invented of the dec
Why is qualitative research techniques called exploratory research by many? In recent years, qualitative research has come to refer to selected research methods used in explora
The basic aspects to be noted about the buying centre are that: --The influences across the centre can differ from one product category to another. --The composition itself
Q. Schedules of reinforcement? An additional issue is schedules of reinforcement and extinction . Extinction takes place when behaviour stops having consequences and the behav
Mr Adidike, owner of Adidike Shoes, has come to you with a request to analyse the Australian retail shoe market. Adidike Shoes currently makes men's sports shoes but Mr Adidike wou
what are the duties and rights or obligations of the leasor and lessee and case studies to conflicts on either of the two and how they have been resolved
OBJECTIVES After studying this unit, you should be able to : 1. describe the need of cargo insurance in international business; 2. explain various kind of perils covered
The credit bank which offers a full range of financial services to the costumers had recently carried out a segmentation exercise which defined four age based segment of potential
Regression line drawn as Y=C+1075x,when x was 2, and y was 239, given that y intercept was 11. calculate the residual
Discuss the importance of marketing research report in the overall marketing research process. Answer Marketing research report is the bridge between manager and researche
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