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The sampling frame is the list of all units comprising the population from which a sample is to be draw if the sampling frame is incomplete or inaccurate its use will give rise to this typed of error. For example consider the voter list as sampling frame. If a survey is to be undertaken to collect information from different sections of the society then the use of voters list will be inappropriate. This is because young below 18 years of age will be left out from the survey.
WHY EXPORT? A FIRM'S PERSPECTIVE : There are a number of factors which may motivate a firm to export. Let us discuss them in detail. i) Relative profitability: The price re
Q. Explain the Marketer role? _ Marketers try to create products as well as services that will provide the desired benefits that permit the consumer to reduce the tension.
Constructive Total Loss (CTL) : Unlike the actual total loss, CTL is not a physical loss and is not absolute. CTL may be defined as a total loss when the cost of saving, repai
Describe the marketing research project that Tomzak should propose to lynn, and explain why you thik that it is the best project to use.
Identify three or more of the secondary sources of information available to REI.
total jobbers in India ?
Q. Define the Classical conditioning? Pavlov's near the beginning work on dogs was known as classical conditioning . Pavlov exposed that when dogs were fed meat powder they sa
Q. How consumer behaviour is effected by Beliefs? The initial component is beliefs . A consumer may perhaps hold both positive beliefs toward an object (example coffee tastes
Quite frequently marketing studies are based on sample of people or products or stores. The results emerging from such studies are then generalized that is applied to the entire po
Q. What do you mean by Vicarious learning? The consumer doesn't always require going through the learning process himself or herself-sometimes it is possible to learn from obs
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