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The sampling frame is the list of all units comprising the population from which a sample is to be draw if the sampling frame is incomplete or inaccurate its use will give rise to this typed of error. For example consider the voter list as sampling frame. If a survey is to be undertaken to collect information from different sections of the society then the use of voters list will be inappropriate. This is because young below 18 years of age will be left out from the survey.
Q. What Is Cognitive Dissonance? Cognative dissonance: Premise that people have a requirement for consistency and order in their lives and that a state of tension and co
Q. Explain Black box model of consumer behaviour? ENVIRONMENTAL FACTORS BUYER'S BLACK BOX BUYER'S RESPONSE Marketi
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Question 1: (a) Explain the term "secondary data sources". (b) Why should a company use all potential sources of secondary data before initiating primary data research? (
Determine the important factors of marketing research? Marketing Research involves following: - i) Product Research: - Assessment of suitability of goods with respect to
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