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The sampling frame is the list of all units comprising the population from which a sample is to be draw if the sampling frame is incomplete or inaccurate its use will give rise to this typed of error. For example consider the voter list as sampling frame. If a survey is to be undertaken to collect information from different sections of the society then the use of voters list will be inappropriate. This is because young below 18 years of age will be left out from the survey.
WHY EXPORT? A FIRM'S PERSPECTIVE : There are a number of factors which may motivate a firm to export. Let us discuss them in detail. i) Relative profitability: The price re
Prescribed Period: The amount representing the full export value of the goods exported shall be realised and be paid to the authorised dealer when it is due. The amount should be
If the populate is not well defined and does not fit to the object of research study then an error occurs. In other words selection of an inappropriate population causes this error
Discuss the importance of marketing research report in the overall marketing research process. Answer Marketing research report is the bridge between manager and researche
Q. Schedules of reinforcement? An additional issue is schedules of reinforcement and extinction . Extinction takes place when behaviour stops having consequences and the behav
Q. Example to have the consumer reflexively? A special issue in memory are consequently called 'scripts' or procedures we remember for doing things. Scripts involve a sequence
Explain Lifestyle and Psychographic Segmentation and benefit segmentation in regard to consumer behaviour. Ans: For several years demographics have governed how communication t
What makes Santro click? "The consumer", says Subbu (Director marketing and soles, Hyundai) He believes that the way to a consumer's mind is thought his heart so all product launch
Q. How consumer behaviour is effected by Beliefs? The initial component is beliefs . A consumer may perhaps hold both positive beliefs toward an object (example coffee tastes
Brand analysis of Reebok In the research paper, the problems faced by Reebok which are associated to 4 different marketing mixes are analyzed and the reasons behind these prob
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