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Question 1: (a) What do you understand by the term "market segment"? (b) Explain why the concept of segmentation may be of value to the marketing department of a large bus
Discuss about Sales Promotion in shortly. Meaning of Sales Promotion: Sales promotion comprises several communications activities which try to offer added value or incent
Product Lifecycle The key terms include: 1. Product Class. At the most generic stage, this phrase refers to all products from all competing producers that serve the
What is integrated marketing? Integrated Marketing: The duty of a marketer is to diverse marketing activities and assembles completely integrated marketing programs to pro
Brand A brand is a term, symbol, name, or design that is planned to clearly identify and differentiate a seller's product from the harvest of his or her competitors.
Select THREE of the godrej consumer products ltd. SBUs and undertake a PEST analysis with regard to its business. Identify products which can be considered for launch by the select
Requirements for the effective segmentation: 1. Accessibility: the segment should be accessible, or otherwise no in roads can be made. A large part of the North - East
Effectiveness of the distribution channels: the main problem is to decide which of the alternatives would best satisfy the long term objectives of the firm taking in view the fact
Define the Political and Legal Environment. Political and Legal Environment: Political and Legal Environment Laws, pressure groups and government agencies which influence
Q1 Create a graph of widget sales on the tab "Q1-Graph" and characterize the time series. That is, does the time series appear to include the effects of ( 1 ) cyclicality, ( 1 )
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