Four perspectives of the balanced scorecard, Strategic Management

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Four perspectives of the balanced scorecard

Customer perspective e.g. what should we do right for our customers and what do they value?
Internal perspective e.g. what should we excel at or improve internally to satisfy shareholders and customers?
Innovation and learning perspective e.g. how can we innovate and improve value?
Financial perspective e.g. how do we satisfy shareholders and create value for them?

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