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A planning in which a business expands its activities to include allocation or lines of business related to the selling of its core products.
Competition Oriented pricing : competitive oriented pricing methods are regular in a competitive economy. The methods in this category rest on the principle of competitive par
Product life cycle Meaning and definition: like a human being, all products have a certain length of life during which they pass through certain identifiable stages. Through
What decisions do companies face in designing a sales force? How can marketing decision support system help marketing manager towards making better decisions?
Question 1: One of the main components of Food and Beverage Management is effective supervision. (i) With relevant examples from the industry, explain the term effective
the value delivery process
Explain about the Professional and Direct Purchasing in business market and the consumer market. Professional Purchasing: Products into business markets are purchased usua
various approaches that are followed by FMCG companies test marketing in marketing management
prodact mix of lg company
explain why marketing channels promote not only economic systems but also social systems
what are the core principles of msrketing
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