Forecasting, Other Management

Assignment Help:
Forecasting Problem


Discussion Questions

1. Develop a forecasting model, justifying its selection over other techniques, and project attendance through 2007.
2. What revenues are to be expected in 2006 and 2007?
3. Discuss the school''s options.

Case Study (Southwestern University)

Southwestern University (SWU), a large state college in Stephenville, Texas, enrolls close to 20,000 students. The school is a dominant force in the small city, with more students during fall and spring than permanent residents. Always a football powerhouse, SWU is usually in the top 20 in college football rankings.

Since the legendary Bo Pitterno was hired as its head coach in 1999 (in hopes of reaching the elusive number 1 ranking), attendance at the five Saturday home games each year has increased. Prior to Pitterno''s arrival, attendance generally averaged 25,000 to 29,000 per game. Season ticket sales bumped up by 10,000 with just the announcement of the new coach''s arrival. Stephenville and SWU were ready to move to “the big time!”

The immediate issue facing SWU, however, was not NCAA ranking. It was capacity. The existing SWU stadium, built in 1953, has seating for 54,000 fans. The table below indicates attendance at each game for the past six years.

One of Pitterno''s demands upon joining SWU had been a stadium expansion, or possibly even a new stadium. With attendance increasing, SWU administrators began to face the issue head-on.

Pitterno had wanted dormitories solely for his athletes in the stadium as an additional feature of any expansion.

SWU''s president, Dr. Joel Wisner, decided it was time for his vice president of development to forecast when the existing stadium would "max out." The expansion was, in his mind, a given. But Wisner needed to know how long he could wait. He also sought a revenue projection, assuming an average ticket price of $30 in 2006 and a 10% increase each year in future prices.



Southwestern University Football Game Attendance, 2000-2005

2000
GAME

ATTENDEES OPPONENT

1 37,100 Baylor
2a 41,600 Texas
3 39,400 LSU
4b 25,200 Arkansas
5 37,100 USC

2001
GAME

ATTENDEES OPPONENT

1 36,200 Oklahoma
2a 41,300 Nebraska
3 38,500 UCLA
4b 24,300 Nevada
5 37,200 Ohio State

2002
GAME

ATTENDEES OPPONENT

1 34,700 TCU
2a 47,800 Texas Tech
3 42,100 Alaska
4b 26,400 Arizona
5 38,500 Rice

2003
GAME

ATTENDEES OPPONENT

1 42,700 Arkansas
2a 48,100 Missouri
3 44,600 Florida
4b 29,200 Miami
5 41,300 Duke

2004
GAME

ATTENDEES OPPONENT

1 43,600 Indiana
2a 49,100 North Texas
3 45,300 Texas A&M
4b 32,700 Southern
5 48,600 Oklahoma

2005
GAME

ATTENDEES OPPONENT

1 47,400 LSU
2a 51,200 Texas
3 46,500 Prairie View A&M
4b 35,200 Montana
5 48,700 Arizona State


(a) Refer to Homecoming games.
(b) During the fourth week of each season, Stephenville hosted a hugely popular Southwestern crafts festival. This event brought tens of thousands of tourists to the town, especially on weekends, and had an obvious negative impact on game attendance.



















Related Discussions:- Forecasting

Data and information - library management system, Data and Information  ...

Data and Information  The term "data" (plural form of datum) refers to "an individual fact, statistic, or a piece of information or a group or a body of facts, statistics or t

Environmental assessment and management, Environmental Assessment and Manag...

Environmental Assessment and Management: 1. Using a case study area of your choice, explain and demonstrate different understandings of nature, environment and / or landscape

Disadvantages of contracting , Disadvantages of contracting  As we saw ...

Disadvantages of contracting  As we saw some of the factors that drive a contracting decision, now let us understand the disadvantages or criticisms associated with contracting

Economy-industry-company (e-i-c) framework analysis, QUESTION (a) Expla...

QUESTION (a) Explain the differences between warrants and convertible debentures (b) The fundamentalist insists that no one should purchase or sell a share on the basis of t

Microform catalogue - Modern Forms, Microform Catalogue: In microform ...

Microform Catalogue: In microform catalogue, entries are greatly reduced and printed upon a film or fiche. The microform cannot be read by naked eyes. A suitable microform rea

Explain project reviews and risk reassessment briefly, Question 1 Explain ...

Question 1 Explain the various inputs , tools and techniques of qualitative risk analysis process Question 2 The risk mitigation methodology describes the approach to contro

Distinguish between functional value and emotional value, Question 1: (...

Question 1: (a) Define the term "value". (b) Distinguish between functional value and emotional value. Illustrate by using relevant examples. (c) How can functional an

Definition of library classification, Definition of Library Classification:...

Definition of Library Classification: Having understood the meaning of classification in library science, let us now go through a few well-known definitions of library classif

Organizational communication, Organizational Communication This is the ...

Organizational Communication This is the study of communication within companies, which fits well as a subset of corporate communication because it is enabled to the company to

Total quality management , T otal  Quality Management (TQM) It ...

T otal  Quality Management (TQM) It is developed by W. Edwards Demming TQM is a series of business practices designed to monitor the quality of production throughout al

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd