Forecasting, Other Management

Assignment Help:
Forecasting Problem


Discussion Questions

1. Develop a forecasting model, justifying its selection over other techniques, and project attendance through 2007.
2. What revenues are to be expected in 2006 and 2007?
3. Discuss the school''s options.

Case Study (Southwestern University)

Southwestern University (SWU), a large state college in Stephenville, Texas, enrolls close to 20,000 students. The school is a dominant force in the small city, with more students during fall and spring than permanent residents. Always a football powerhouse, SWU is usually in the top 20 in college football rankings.

Since the legendary Bo Pitterno was hired as its head coach in 1999 (in hopes of reaching the elusive number 1 ranking), attendance at the five Saturday home games each year has increased. Prior to Pitterno''s arrival, attendance generally averaged 25,000 to 29,000 per game. Season ticket sales bumped up by 10,000 with just the announcement of the new coach''s arrival. Stephenville and SWU were ready to move to “the big time!”

The immediate issue facing SWU, however, was not NCAA ranking. It was capacity. The existing SWU stadium, built in 1953, has seating for 54,000 fans. The table below indicates attendance at each game for the past six years.

One of Pitterno''s demands upon joining SWU had been a stadium expansion, or possibly even a new stadium. With attendance increasing, SWU administrators began to face the issue head-on.

Pitterno had wanted dormitories solely for his athletes in the stadium as an additional feature of any expansion.

SWU''s president, Dr. Joel Wisner, decided it was time for his vice president of development to forecast when the existing stadium would "max out." The expansion was, in his mind, a given. But Wisner needed to know how long he could wait. He also sought a revenue projection, assuming an average ticket price of $30 in 2006 and a 10% increase each year in future prices.



Southwestern University Football Game Attendance, 2000-2005

2000
GAME

ATTENDEES OPPONENT

1 37,100 Baylor
2a 41,600 Texas
3 39,400 LSU
4b 25,200 Arkansas
5 37,100 USC

2001
GAME

ATTENDEES OPPONENT

1 36,200 Oklahoma
2a 41,300 Nebraska
3 38,500 UCLA
4b 24,300 Nevada
5 37,200 Ohio State

2002
GAME

ATTENDEES OPPONENT

1 34,700 TCU
2a 47,800 Texas Tech
3 42,100 Alaska
4b 26,400 Arizona
5 38,500 Rice

2003
GAME

ATTENDEES OPPONENT

1 42,700 Arkansas
2a 48,100 Missouri
3 44,600 Florida
4b 29,200 Miami
5 41,300 Duke

2004
GAME

ATTENDEES OPPONENT

1 43,600 Indiana
2a 49,100 North Texas
3 45,300 Texas A&M
4b 32,700 Southern
5 48,600 Oklahoma

2005
GAME

ATTENDEES OPPONENT

1 47,400 LSU
2a 51,200 Texas
3 46,500 Prairie View A&M
4b 35,200 Montana
5 48,700 Arizona State


(a) Refer to Homecoming games.
(b) During the fourth week of each season, Stephenville hosted a hugely popular Southwestern crafts festival. This event brought tens of thousands of tourists to the town, especially on weekends, and had an obvious negative impact on game attendance.



















Related Discussions:- Forecasting

Library organisational structure -library management, LIBRARY ORGANISATION...

LIBRARY ORGANISATIONAL  STRUCTURE   OBJECTIVES  We have learnt in Unit 1 that an organisation has to be structured in order to achieve its goals and objectives. In this

What are the components of ctc, Question 1: Show the elements of compen...

Question 1: Show the elements of compensation. Define compensation Various elements of compensation   Question 2: What is CTC? What are the components o

Retrospective survey, Retrospective Survey: In a retrospective survey,...

Retrospective Survey: In a retrospective survey, the researchers may  also like to investigate possible cause and effect relationships by  observing some existing consequences

History of project management, H i story of project management While ...

H i story of project management While quality management was developing, around the same time a number of events led to the need for better project management. In the 1950?s

Rules of thumb for a competitive negotiation, Rules of thumb for a competit...

Rules of thumb for a competitive negotiation:    Stick to your planned target and walk away points.    You are likely to get a better overall deal if you make a larger nu

Hpothesis, consider the use of metal detector in air port to test people fo...

consider the use of metal detector in air port to test people for concealed weapon .in essence his is a form of hpothesis testing

Explain what you understand by internal analysis, QUESTION 1 SWOT Matri...

QUESTION 1 SWOT Matrix is one of the principal tools for strategic analysis. Referring to this matrix- (a) Explain what you understand by internal analysis (b) Explain wh

What are corals and coral reefs, Question 1: (i) What are corals and c...

Question 1: (i) What are corals and coral reefs? (ii) Illustrate with the help of a diagram the schematic representation of a coral polyp. (iii) Marine tourism is growi

News, News: Concise Oxford Dictionary defines News as "new or interesting...

News: Concise Oxford Dictionary defines News as "new or interesting information" or "fresh events reported'". In short, all that a newspaper contains is not news. Only episodic i

Modern catalogue - evolution of catalogue, Modern Catalogue - evolution of ...

Modern Catalogue - evolution of catalogue: The 19 th century was an age of great many codes: Catalogue was considered a finding list with the Bodleian concept of literary uni

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd