User Account

All Pages

Forecasting, Other Management

Assignment Help:
Forecasting Problem


Discussion Questions

1. Develop a forecasting model, justifying its selection over other techniques, and project attendance through 2007.
2. What revenues are to be expected in 2006 and 2007?
3. Discuss the school''s options.

Case Study (Southwestern University)

Southwestern University (SWU), a large state college in Stephenville, Texas, enrolls close to 20,000 students. The school is a dominant force in the small city, with more students during fall and spring than permanent residents. Always a football powerhouse, SWU is usually in the top 20 in college football rankings.

Since the legendary Bo Pitterno was hired as its head coach in 1999 (in hopes of reaching the elusive number 1 ranking), attendance at the five Saturday home games each year has increased. Prior to Pitterno''s arrival, attendance generally averaged 25,000 to 29,000 per game. Season ticket sales bumped up by 10,000 with just the announcement of the new coach''s arrival. Stephenville and SWU were ready to move to “the big time!”

The immediate issue facing SWU, however, was not NCAA ranking. It was capacity. The existing SWU stadium, built in 1953, has seating for 54,000 fans. The table below indicates attendance at each game for the past six years.

One of Pitterno''s demands upon joining SWU had been a stadium expansion, or possibly even a new stadium. With attendance increasing, SWU administrators began to face the issue head-on.

Pitterno had wanted dormitories solely for his athletes in the stadium as an additional feature of any expansion.

SWU''s president, Dr. Joel Wisner, decided it was time for his vice president of development to forecast when the existing stadium would "max out." The expansion was, in his mind, a given. But Wisner needed to know how long he could wait. He also sought a revenue projection, assuming an average ticket price of $30 in 2006 and a 10% increase each year in future prices.



Southwestern University Football Game Attendance, 2000-2005

2000
GAME

ATTENDEES OPPONENT

1 37,100 Baylor
2a 41,600 Texas
3 39,400 LSU
4b 25,200 Arkansas
5 37,100 USC

2001
GAME

ATTENDEES OPPONENT

1 36,200 Oklahoma
2a 41,300 Nebraska
3 38,500 UCLA
4b 24,300 Nevada
5 37,200 Ohio State

2002
GAME

ATTENDEES OPPONENT

1 34,700 TCU
2a 47,800 Texas Tech
3 42,100 Alaska
4b 26,400 Arizona
5 38,500 Rice

2003
GAME

ATTENDEES OPPONENT

1 42,700 Arkansas
2a 48,100 Missouri
3 44,600 Florida
4b 29,200 Miami
5 41,300 Duke

2004
GAME

ATTENDEES OPPONENT

1 43,600 Indiana
2a 49,100 North Texas
3 45,300 Texas A&M
4b 32,700 Southern
5 48,600 Oklahoma

2005
GAME

ATTENDEES OPPONENT

1 47,400 LSU
2a 51,200 Texas
3 46,500 Prairie View A&M
4b 35,200 Montana
5 48,700 Arizona State


(a) Refer to Homecoming games.
(b) During the fourth week of each season, Stephenville hosted a hugely popular Southwestern crafts festival. This event brought tens of thousands of tourists to the town, especially on weekends, and had an obvious negative impact on game attendance.

Related Discussions:- Forecasting

International marketing, define international marketing and furnish its fea...

define international marketing and furnish its features

Marc and the subject approach, MARC and the Subject Approach   The conc...

MARC and the Subject Approach   The concept of MARC (Machine Readable Catalogue) has brought in a new era in the field of library and information services. MARC stimulated the

Employee involvement, QUESTION 1 E. Deming who was a quality guru state...

QUESTION 1 E. Deming who was a quality guru stated that management need to adopt the 14 points philosophy. You are required to identify and explain these 14 points QUESTION

List the factors on which the location of an mnc depends, Question 1 When ...

Question 1 When you establish an export firm there are various regulations which have to be followed. List the steps in formation of an export import firm. Describe the procedure

Community of practice, Community of Practice Communities of Practice (C...

Community of Practice Communities of Practice (CoP) are a network of people who are engaged in the process of collective learning in a shared domain. In the organisational cont

Constraints to successful merger integration, Constraints to Successful Mer...

Constraints to Successful Merger Integration Successful merger integration involves a number of constraints. Some of the key  constraints  include maintaining vital managers

Characteristics that influence the cultural environment, Question 1: Id...

Question 1: Identify the raison d'etre and the relation of culture in hospitality. Use a diagram to illustrate the characteristics that influence the cultural environment and

Human resource development-need and purpose, Need and Purpose The per...

Need and Purpose The personnel of an organisation play the most vital role by converting all the other  resources into tangible products and services.. Therefore attention to

Acquisition through exchange , Acquisition Through Exchange: Acquisiti...

Acquisition Through Exchange: Acquisition through exchange is another mechanism by which Collection Development can take place. Of course, it goes without saying that the libr

Change owner, T he change owner The change owner is the person assigne...

T he change owner The change owner is the person assigned to essentially arrange and then make the approved changes to the system. The change owner is consulted about the foll

Write Your Message!

Captcha
Order Assignment

Featured Services

Order Now

Popular Subjects

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +91-977-207-8620

Phone: +91-977-207-8620

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd