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How is Marketing Customer Focused?
It is the Nature of Marketing. Marketing tends to assure and delight customer. The functions of marketing should be directed and focused at the customer. Marketers can stay in customer mind when they are given value for what they spend. Its efforts should be directed at meeting customer requirements, not market shares. For that, marketers should track customer’s needs upon a continuous origin.
how was the need for this product identified?
Question: a) Explain why service personnel are a source of customer loyalty and competitive advantage. b) Discuss the customer cycle of failure in a service organization.
What is strength of brand equity? Simply speaking which brand identities primarily exists within the mind of its customers. A brand is his or her estimate of performance of whi
Explain about the order generation in personal selling process. Order generation: This process is very significant one in the whole personal selling process. At this stag
Context and Marketing Communications Organisations can be seen as open social systems (Katz and Kahn, 1978) in which all components of the unit or system are interdependent an
Q. Show the Disadvantages of Support media ? 1) Detailed message can't be given by support advertising as passerbies' view the signboards are only for few seconds. 2) Someti
Omega Medical Group (OMG) manufactures high precision medical equipment. OMG has spent €20m on research and development (R&D) for a new system to administer medical isotopes used i
whats the core concept for marketing
types of marketing planning that a business organization can adapt
What are the advantages of using e-commerce? Fundamental Benefits of E-Commerce are illustrated below: The major benefits are increasing sales and decreasing costs. The othe
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