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How is Marketing Customer Focused?
It is the Nature of Marketing. Marketing tends to assure and delight customer. The functions of marketing should be directed and focused at the customer. Marketers can stay in customer mind when they are given value for what they spend. Its efforts should be directed at meeting customer requirements, not market shares. For that, marketers should track customer’s needs upon a continuous origin.
Illustrates the term Pricing Strategies? Pricing Strategies: As developing pricing strategies for the global market, one should consider the external and internal environ
Question 1: a) Explain the impact of technology on Globalisation. b) What are the different strategies businesses follow to enter Foreign Market? Question 2: What
Factors affecting pricing decisions: the pricing decisions are influenced by the many factors. The price policies should be consistent with the pricing objectives. The influence f
Question 1: Describe the marketing audit in detail. Characteristics of marketing audit Components of marketing audit Question 2: Explain consumer research p
What is the value chain? Value Chain: Each firm performs a set of activities which helps in designing, producing, delivering, marketing and supporting its products. Such acti
Q. How you will you measure the effectiveness of the ads? Advertising is a non personal structure of mass communication whose objective is to attract attention to provide infor
Explain about the microenvironment of a company. The Company’s Microenvironment: The forces close to the company, affect its capability to serve its customers, the compa
what is the difference between goods marketing and services marketing?
What is the way to define the customer’s value in marketing? As we can define the customer value like the difference among the values the customer gains by owning and using a p
Setting the advertising objectives: The advertising objectives must flow from prior decisions on the target market, market positioning, and the marketing mix. Advertising obj
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