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How is Marketing Customer Focused?
It is the Nature of Marketing. Marketing tends to assure and delight customer. The functions of marketing should be directed and focused at the customer. Marketers can stay in customer mind when they are given value for what they spend. Its efforts should be directed at meeting customer requirements, not market shares. For that, marketers should track customer’s needs upon a continuous origin.
what are the problems with green marketing? And what are there remedies?
what are the approaches used by FMCG companies in test marketing?
Should video game companies continue to alter their products to include other functions, such as e-mail?
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Brand building process: Having understood the basis of the brand equity, let us now turn to the brand building process. As we saw earlier, brands are built over a period of t
marketing mix and components
Sanitex limited started its operations in West London 4 years ago. Its founder, and current C.E.O, Mr. Griffins founded the company with his wife after being made redundant from Ex
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