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How is Marketing Customer Focused?
It is the Nature of Marketing. Marketing tends to assure and delight customer. The functions of marketing should be directed and focused at the customer. Marketers can stay in customer mind when they are given value for what they spend. Its efforts should be directed at meeting customer requirements, not market shares. For that, marketers should track customer’s needs upon a continuous origin.
Brand loyalty: The starting point in understanding brand equity is the extent to which a brand enjoys customer loyalty. It is important to discriminate between habitual buying
Question 1: (a) "The only type of risk that that exists in the banking sector is credit risk". Do you agree? (b) Describe the concept of bank marketing. Question 2:
Assume that you are James Peterson and you have just hired a new management team composed of highly qualified executives from outside companies.
How are public relation Support Company? Public relations also help the company to attain its full potential. They give feedback to the company through the public. This typical
Q. Explain the objectives of a firm seek in pricing? OR Described the various pricing objectives Ans.: A business firm has a nu
Question 1: Critically determine different ways in which competitor advantage may be assessed for a service industry organisation operating in Mauritius. Question 2: Cr
Explain about purchase and decision implementation in decision making process. Purchase and Decision Implementation: When the decision to buy has been made, the way of pu
Function of the packaging: 1. Product protection: package protects the products and is fundamental in idea. Their journey from the manufacturer to consumer is facilitat
What are Standardisation, Grading, and Branding in marketing functions of physical treatment? Standardisation, Grading, and Branding: Standardisation implies setting up of
One stage channel of distribution In this case, there is one middleman i.e., retailer. Manufacturers sell their goods to retailers who in turn sell it to the consumers. T
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