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How is Marketing Customer Focused?
It is the Nature of Marketing. Marketing tends to assure and delight customer. The functions of marketing should be directed and focused at the customer. Marketers can stay in customer mind when they are given value for what they spend. Its efforts should be directed at meeting customer requirements, not market shares. For that, marketers should track customer’s needs upon a continuous origin.
Marketing as an Exchange In contrast to this, relational exchanges (Dwyer et al., 1987) have a longer-term orientation and develop between parties who wish to build long-term
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