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what is test marketing?explain various approaches that are followed by fmcg companies in test marketing.
How you will evaluate the broadcast, print & support media. Evaluation of Advertising Media: PRINT MEDIA:- Print media is as well known as press advertising. It is one of th
Question 1: As a Marketing Consultant for a well known brand in an industry of your choice, you have been asked to: a. explain how the principle of branding can be used to
Determine the importance of Product - Marketing mix Product refers to goods and services offered by the organisation. A pair of shoes, a burger, a lipstick, all are product
process involved in designing channels
Taking an example of a new company, create a simple and complex marketing system that helps to enhance the sales of your organisation.
the importance of branding for marketing company in this case M&C Saatchi and a non-marketing company in this case Coca Cola.
considering the concept of product life cycle, where would you put video games in their life cycle
Targeting strategies: having segmented the market, the firm now has to choose its marketing strategies. There are three strategies to choose from: 1. Standardization: i
Explain about the product levels in briefly. Product levels in marketing are specified in below: a. First and more basic level is core benefit implies basic services custo
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