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Q. How to select a Media for advertisement? Media Reach and Coverage: Such media must be selected which has wide reach and can cover our target customers. If the advertiser h
Explain about the Individual Customer Marketing. Individual Customer Marketing: As a marketers detects as several segments as there are consumers then each segment is com
Discuss the concept of the export processing zones. Export processing zones stands for EPZ : As not strictly speaking an entry-strategy, EPZs function as an “entry” with
Discuss the importance of strategy and good leadership in marketing
Describe the role for marketing communications It leads to a new form of and role for marketing communications, and to a vision that an organisation's entire marketing communic
Few media-image vehicles enjoy improved image in comparison to other media vehicles. Media-image improves the communication value of advertisement. Good repute of editorial board w
in context of marketing, explain three approaches that were use in early days
Forms Of Direct Marketing\Channels For Direct Marketing: direct marketers can use a number of channels for reaching prospects and customers. These include face to face selling dir
Marketing is a value creating and value delivery process: Earlier, we said that value creation value delivery is the main task of the marketing. We can now stretch the state
Explain the term - Promotion Promotion refers to process of informing and persuading the consumers to buy certain product. By using this process, marketers convey persuasive me
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