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what are the approaches used by FMCG companies in test marketing?
Few media-image vehicles enjoy improved image in comparison to other media vehicles. Media-image improves the communication value of advertisement. Good repute of editorial board w
PRODUCT MIX OF LG COMPANY
considering the concept of product life cycle where would you put video games in their life cycle
brief explanation on positioning
QUESTION 1 (a) Explain the term ‘implementation of strategies' and enumerate the eight components of strategic implementation (b) Elaborate on any THREE of the following iss
What are the different strategies in sprite brand
Demand Based Pricing : Described methods belong to the category of demand / market based pricing:- 1. What the Traffic can Bear' Pricing 2. Skimming Pricing 3. Penetration
How should Shoppers? Stop develop its demand forecasts?
Question 1: (a) What do you meant by total customer satisfaction? (b) How will customer safisfaction be measured? (c) Explain the importance of customer value creation
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