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Factors affecting marketing planning: a large number of factors affect the long term marketing planning. These factors can be grouped under four categories: Internal factors:
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Product specialization: Here the firm specializes in making a certain product that it sells to several segments. An example would be a microscope manufacturer that sells micr
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what is test marketing?explain the various approaches that are followed by FMCG companies in test marketing?
own example of participants in the business buying process
The venture capital firm called MIT Ventures is considering a $5M first round investment in Brainiac.com. MIT Ventures proposes to structure the investment as 5M shares of converti
2(cosx+cos2x)+sin2x(1+cos2x)=2sinx
Should video game companies continue to alter their products to include other functions such as email?
Environmental scanning: Future is unpredictable, but the marketer can obtain appraisals of what is most probable. To monitor changes in the marketing environment effectively
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