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A shift in orientation (from old concept of new or modern concept): in short, the marketing concept essentially represents a shift in orientation: 1. From production ori
Q. Show the Advertising Objectives? Advertising Objectives: The main objective of every advertising campaign is to get favourable response from customer however the specific
"consumer mind is a block box" -discuss
Features of advertising 1. It is mass communication process every piece of advertising gurantees satisfactionof human wants and wnts them from needs and desires advertisers
Price "The amount of money charged for a product or service, or the total of the values that consumers exchange for the benefits of having or by using the service or product".
Competitive tourism and hospitality organisations strive to deliver a high level of service quality to their customers. As a Marketing Manager of one of these organisations, yo
Describe the important roles participants of a distribution channels. Participants in the Channel: There are two kinds of participants into the channel. The first partici
What is the role of Remote Login considerably? Remote Login: A login, which permits a user terminal to links to a host computer through a network or direct telecommunicat
.EVOLVING VIEWS OF MARKETING ROLE IN A COMPANY
what is test marketing?explain the various approaches that are followed by FMCG companies in test marketing?
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