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Question: (a) "The purpose of a company is to create a customer ... The only profit centre is the customer". In light of the statement define customers and explain the importa
Define marketing in words of Philip Kotler. In the opinion of Philip Kotler, he explains that “Marketing is a social and managerial process by that individuals and groups acqui
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what are the problems with green marketing? And what are there remedies?
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How the product line appraisal is important task?
1. what are the importans 2. For whom use marketing managment
Disruptive innovations 1. appearance of something that did not exists before ex...(ipod, internet, telephone) 2. appearance of something that competes aggressively with existing
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how do shoppers stop develop its demand forecasting
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