Five major developments that have led to globalisation, Marketing Management

Assignment Help:

Describe briefly FIVE major developments over the past twenty years or so that have led to globalisation.

Improved transportation

Transportation systems, especially rail, shipping and air travel have improved. More goods than ever can now be moved relatively easily, rapidly and cheaply from where they have been formed to countries and regions where they are consumed.

Low cost efficient communication systems 

Advances in, and the subsequent spread of, latest technologies have revolutionised international communications and confident the development of global patterns of production and consumption.

Increased movement of capital and technology 

Simpler access and cheaper transport has led to enhanced movements of capital and technology across borders. Inevitably, this has, in turn, impacted on local cultures, knowledge sharing and learning as people travel further.

Production efficiencies 

The development of industrial and agricultural production processes by greater automation and improved methods has reduced reliance on labour for basic agricultural and production requires. This has led to a redeployment of people to satisfy global consumer requires and needs.

Improved financial systems 

The efficient and safe transfer of funds from the buyer to the seller is necessary and so improvements in the financial systems have been significant in developing international trade. There has been an huge expansion of international financial markets.

Emergence of BRIC economies 

There has been a large enhance in foreign direct investment (FDI) flowing to developing and transition economies. The emergence of the BRIC economies  

 


Related Discussions:- Five major developments that have led to globalisation

Henry Assael Model, Explain Henry Assael Model of buying decision behaviour...

Explain Henry Assael Model of buying decision behaviour along with the diagram”.

The role of the marketing manager, QUESTION (a) "The role of the Market...

QUESTION (a) "The role of the Marketing Manager in the strategic marketing planning process is critical." Discuss this statement by giving suitable examples where appropriate.

Define about the personal selling tool, Define about the Personal Selling t...

Define about the Personal Selling tool This tool differs from previous two in that although it still lacks relative credibility and control, degree of control is potentially lo

Explain the product life cycle, Explain the product life cycle? Produ...

Explain the product life cycle? Product Life Cycle (PLC): PLC is based upon the premise which a new product enters a life cycle once this is launched into the market. The

Explain about the individual customer marketing, Explain about the Individu...

Explain about the Individual Customer Marketing. Individual Customer Marketing: As a marketers detects as several segments as there are consumers then each segment is com

Ways to position the brand, The ways to position the brand are: Use si...

The ways to position the brand are: Use situations: the marketer can identify use situations for his brand or the product and analyze customer perception of existing competit

Show the disadvantages of support media, Q. Show the Disadvantages of Suppo...

Q. Show the Disadvantages of Support media ? 1) Detailed message can't be given by support advertising as passerbies' view the signboards are only for few seconds. 2) Someti

Use of pareto principle, 1. How do you use the indicators on your car dashb...

1. How do you use the indicators on your car dashboard? It's worth taking a moment to think about how the car's performance (KPIs) is conveyed through the dashboard of the car. Thi

Marketing process, explain the various elements of marketing process

explain the various elements of marketing process

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd