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Name FIVE factors that can influence an individual when deciding whether or not to purchase a product.
The degree to which the product satisfies a need or a want.
The social influence of others impacts upon an individual's buying habits.
The relevance of the purchase.
The influence of frequency of purchase.
The influence of new product features.
Culture: Culture is the most fundamental determinant of a person's wants and about his behaviour. It consists of the learned values, norms, rituals, and symbols of the socie
consumer mind is a black box discuss
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explain the various approaches that are followed by FMCG companies in test marketing
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Enumerate about the marketing communications Origin of many definitions rests with a promotional outlook, where purpose was to use communications to persuade people to buy serv
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