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Name FIVE factors that can influence an individual when deciding whether or not to purchase a product.
The degree to which the product satisfies a need or a want.
The social influence of others impacts upon an individual's buying habits.
The relevance of the purchase.
The influence of frequency of purchase.
The influence of new product features.
APPLICATION OF E COMMERCE IN VALUE CHAIN INTEGRATION
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Explain about the marketing effectiveness in strategic controlling.
How is customer response to a new product identified in marketing research? Identify customer response to a new product: This is also known as product testing. Marketing
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