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Name FIVE factors that can influence an individual when deciding whether or not to purchase a product.
The degree to which the product satisfies a need or a want.
The social influence of others impacts upon an individual's buying habits.
The relevance of the purchase.
The influence of frequency of purchase.
The influence of new product features.
What is the significance of problem recognition in decision making process? Problem Recognition: As any other decision-making process, this is the first stage of the organ
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Illustrates the words of American Marketing Association for marketing research? In words of American Marketing Association as, “marketing Research can be explained the gather
Customer Relationship Management Customer relationship management (CRM) has been described narrowly as a customer database management activity. Customer relationship manage
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the importance of branding for marketing company in this case M&C Saatchi and a non-marketing company in this case Coca Cola.
Answer for a caselet
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Kinds of the packaging: 1. Consumer package: it is a kind of the package which holds the required volume of product for the household consumption. For example, tooth
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