Financial Perspective

How do we produce value for our shareholders? This perspective covers traditional measures e.g. growth, liability, shareholder value. But these are set once the key areas for improvement have been identified and the balanced score card is the main monthly report. The score card is balanced in the sense that managers are required to think in terms of all perspective to prevent improvement being made in one area at the expense of another. Significant features of this approach are:

• It gazes at both external and internal matters concerning the organization
• It is related to the key elements of the company strategy
• Financial and non-financial measures are associated together.