Factors affecting the choice of distribution channel, Marketing Management

Assignment Help:

Factors affecting the choice of distribution channel

Choice of an appropriate distribution channel is very significant as pricing as well as promotion strategy are dependent upon distribution channel selected. Not only that, route which product follows in its journey from the manufacturer to consumer also involves certain costs. This in turn, affects not only price of the product but also profits. Choice of inappropriate channels of distribution may result in lesser profits for manufacturer and higher price from the consumer. Therefore, manufacturer has to be careful while finalising the channel of distribution to be used.

 


Related Discussions:- Factors affecting the choice of distribution channel

Define the term public relation in briefly, Define the term Public Relation...

Define the term Public Relation in briefly. Meaning of Public relations or PR is the management of internal and external communication certainly of an organization to create

Groupon., what challenge will Groupon face in the future

what challenge will Groupon face in the future

Market strategy, Market strategy: Meaning & definition: marketing str...

Market strategy: Meaning & definition: marketing strategy of a firm is the complete and unbeatable plan or instrument designed specifically for attaining the marketing object

Types of advertising involved in distribution channels, How many types of a...

How many types of advertising are involved in distribution channels? Types of advertisement in distribution channels are as follows: Consumer Advertisement, Business-to-Busi

What types of tools use in business promotion scheme, What types of tools u...

What types of tools use in business promotion scheme? Business Promotion Schemes: 1. Trade Shows: Industry associations organize yearly trade demonstrates. 2. Sales

Advesrtisi, Define and explain these concepts (reach and frequency).

Define and explain these concepts (reach and frequency).

Positioning, brief explanation on positioning

brief explanation on positioning

What are requirements to make finished goods for consumers, What are the re...

What are the requirements to make finished goods for consumers? All needs to make finished goods for consumers are as given below: i. Installations: For producing any prod

Implementation of the waste-to-energy recycling plant, Question 1: Disc...

Question 1: Discuss the advantages and disadvantages of using: (a) An internal PR department. (b) Hiring an external PR consultancy service. Question 2: You are the

Scope of marketing, Describe the scope of marketing. The scope of mark...

Describe the scope of marketing. The scope of marketing can be illustrated in terms of functions which a marketing manager performs. Into most of the business enterprises, ma

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd