Factors Affecting cost of capital are elements in the business environment that cause a company cost of capital to be high and low. Figure below illustrative the various primary factors of cost of capital.

General economy condition: General economy condition determines the demand for and the supply of the capital and the economy as well as the level of the expected inflection. This economy variable is reflected in the riskless rate of the return. The rate presents the rate of returns. This rate represents the rate of return in the risk free investment such as the interest rate on the short terms. if the demand for the money increase without an equivalent increase in the supply , lenders will raise their required interest rate. At the same time if inflection is expected to deteriorate the purchasing power of the rupee, investors require a higher rate of the return to compensate for this anticipated loss.