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Here the hypothetical solution or actions are explored and evaluated by the decision marker. These studies do not require extensive efforts as information from previous studies can be utilized. Exploratory research determines fruitful alternatives that the executive would not have perceived. This also narrows done the scope of the investigation.Thus exploratory research is done to get the answer to the question "What alternative courses of action might solve the problem and thereby reach the finial objective "? For the information unearthed from past records and research experience is reported. Furthermore cluse and ideas from persons who would be in an advantageous position to provide them are gathered.Then the decision maker is conferred for weighing the worth of the results of research and its costs against the risk reduction to be gained. This will help in selecting the final course of action and a decision to go conclusive research.
How can i get the art behind the questions in VALS questionnaire ? or Where can I find the S.R.I categorization?
What is perception mapping? Does it differ for each product category?
Risk as an Exporter : you may draw your export bills either in rupees or in foreign currencies. If you have drawn your export bills in Indian currency i.e., rupees, you will not
Q. How can you explain the concept of culture and subculture? For the principle of studying consumer behaviour culture can be defined as the sum total of learned beliefs values
Question 1 Describe the steps involved in healthcare marketing process Question 2 What is marketing mix? Explain the four P's of the marketing mix Question 3 Discu
Critically evaluate the impact of globalisation (i) Analyse how globalisation influenced policies and decision making on State Bank of India. (ii) Critically undertake the u
the relationship between customer interest and company interest
Marketing Reasearch Process: 1. specifying research objectives: In this step of the research process researchers must first obtain answer to the question," what is the purpos
how is technology changing the nature?
How should Shopper’s Stop develop its demand forecasts?
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