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Here the hypothetical solution or actions are explored and evaluated by the decision marker. These studies do not require extensive efforts as information from previous studies can be utilized. Exploratory research determines fruitful alternatives that the executive would not have perceived. This also narrows done the scope of the investigation.Thus exploratory research is done to get the answer to the question "What alternative courses of action might solve the problem and thereby reach the finial objective "? For the information unearthed from past records and research experience is reported. Furthermore cluse and ideas from persons who would be in an advantageous position to provide them are gathered.Then the decision maker is conferred for weighing the worth of the results of research and its costs against the risk reduction to be gained. This will help in selecting the final course of action and a decision to go conclusive research.
Explain in details the process of marketing research. Answer Most marketing research involves attaining information from marketplace indirectly or directly and hence the
Elucidate the different types of exploratory research designs. Answer Exploratory research design includes many qualitative data collection techniques like in-depth interv
Paradise land management case study
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BASIC PRINCIPLES OF ECGC OPERATION : There are two basic principles on which ECGC works: i) Spread of risks: An exporter is required to insure all the shipments that may be m
Attitude Change Strategies . Changing attitudes is in general very difficult particularly when consumers suspect that the marketer has a self-serving agenda in bringing about thi
When converting management dilemma into research questions, what issues should be considered and why? Answer A manager when faced with a dilemma is surrounded by numerous
Spot Rate : The current exchange rate is usually the spot rate. It is the rate at which most foreign exchange transactions are carried out. If the contract to buy or sell foreign
traditional and modern value delivery process?
Explain about the data editing Usual first step in data preparation is to edit raw data collected through questionnaire. Editing detects errors and omissions, corrects them wh
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