Exploratory research, Marketing Research

Assignment Help:

Here the hypothetical solution or actions are explored and evaluated by the decision marker. These studies do not require extensive efforts as information from previous studies can be utilized. Exploratory research determines fruitful alternatives that the executive would not have perceived. This also narrows done the scope of the investigation.

Thus exploratory research is done to get the answer to the question "What alternative courses of action might solve the problem and thereby reach the finial objective "? For the information unearthed from past records and research experience is reported. Furthermore cluse and ideas from persons who would be in an advantageous position to provide them are gathered.

Then the decision maker is conferred for weighing the worth of the results of research and its costs against the risk reduction to be gained. This will help in selecting the final course of action and a decision to go conclusive research.


Related Discussions:- Exploratory research

Export of goods under bond under rule 13, Export of Goods Under Bond Under ...

Export of Goods Under Bond Under Rule 13 : The exporters have been permitted to export the excisable goods without the payment of Central Excise duty. Exporters are required to

Qualitative research techniques called exploratory research, Why is qualita...

Why is qualitative research techniques called exploratory research by many? In recent years, qualitative research has come to refer to selected research methods used in explora

Survey report, How do customers feel about service charges? and can you exp...

How do customers feel about service charges? and can you explain it by demographic characteristics?

Commercial dimension-need for cargo insurance, Commercial Dimension : From...

Commercial Dimension : From the point of view of an exporter, a transaction is complete as soon as the importer either pays for the bill of exchange on its presentation or he unde

Newspaper of your choice, Using marketing theory and concepts critically as...

Using marketing theory and concepts critically assess the marketing strategy of a newspaper of your choice. You should start with a general evaluation of their marketing strategy a

Critical success factors, Develop vision, mission, objectives and measures ...

Develop vision, mission, objectives and measures of these (a)  In layman's language define the terms vision and mission statement and values and how the effectiveness of these c

Despatch of goods not involving foreign exchange, Despatch of Goods not Inv...

Despatch of Goods not Involving Foreign Exchange The despatch of certain goods does not involve foreign exchange, for example, Gift parcels. In this case, GRPP form is not appl

Strike perils, Strike Perils : In marine insurance, strike perils mean eve...

Strike Perils : In marine insurance, strike perils mean events which lead to loss or damage to cargo caused by: i) Strikes, lock-out workmen or persons taking part in labour di

Conducting business in global marketing, how do sociocultural, economic, le...

how do sociocultural, economic, legal and environment forces factor into conducting business in global marketing?

Experimental error, An experiment aims at measuring the impact of one or mo...

An experiment aims at measuring the impact of one or more independent variables on a dependent variable. For example take the case of the impact of training on the performance of s

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd