Exploratory research, Marketing Research

Assignment Help:

Here the hypothetical solution or actions are explored and evaluated by the decision marker. These studies do not require extensive efforts as information from previous studies can be utilized. Exploratory research determines fruitful alternatives that the executive would not have perceived. This also narrows done the scope of the investigation.

Thus exploratory research is done to get the answer to the question "What alternative courses of action might solve the problem and thereby reach the finial objective "? For the information unearthed from past records and research experience is reported. Furthermore cluse and ideas from persons who would be in an advantageous position to provide them are gathered.

Then the decision maker is conferred for weighing the worth of the results of research and its costs against the risk reduction to be gained. This will help in selecting the final course of action and a decision to go conclusive research.


Related Discussions:- Exploratory research

Forward quotations, Forward Quotations : Forward rates can be expressed in...

Forward Quotations : Forward rates can be expressed in two ways. Commercial customers are usually quoted the .actual price which is referred to the outright rate. On the other han

Multinationals go global: hum the local tune, While the earlier strategy of...

While the earlier strategy of multinationals Was to offer discounts and freebies on purchase of their products, they are now launching products exclusively for Indian market in lig

Nature of cargo insurance policy, NATURE OF CARGO INSURANCE POLICY ...

NATURE OF CARGO INSURANCE POLICY A marine or cargo insurance policy has an international character and, therefore, a policy taken in one country is acceptable in other coun

Research Methodology, Explain the steps involved in a research process.

Explain the steps involved in a research process.

Post-shipment credit in foreign currency , Post-shipment Credit in Foreign ...

Post-shipment Credit in Foreign Currency : The exporters have the option of availing of export credit at the post-shipment stage either in rupee or in foreign currency. The credit

Definition of research according to p.m. cook, Definition of Research Accor...

Definition of Research According to P.M. Cook "Research is an honest, exhaustive, intelligent searching for facts and their meanings for implications with reference to given pr

Nature of export sales contract, NATURE OF EXPORT SALES CONTRACT: Contract...

NATURE OF EXPORT SALES CONTRACT: Contract is a legal concept. It has been defined in the Section 2(h) of the Indian Contract Act, the other party without any qualification. This p

SWOT and Strategy Analysis, Read the industry profile overview, including t...

Read the industry profile overview, including the website links, on the page. Complete a SWOT analysis for the selected industry. The SWOT analysis allows a business to understand

Investigate the planning principles or marketing strategy, Investigate the ...

Investigate the planning principles and range of tools and techniques involved in developing a general or marketing strategy (a) Select an organisation to use as a case study or

Parker pens, Mention the importance of brand personality to the brands and ...

Mention the importance of brand personality to the brands and identify the brand personality associated with the Parker pen

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd