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Here the hypothetical solution or actions are explored and evaluated by the decision marker. These studies do not require extensive efforts as information from previous studies can be utilized. Exploratory research determines fruitful alternatives that the executive would not have perceived. This also narrows done the scope of the investigation.Thus exploratory research is done to get the answer to the question "What alternative courses of action might solve the problem and thereby reach the finial objective "? For the information unearthed from past records and research experience is reported. Furthermore cluse and ideas from persons who would be in an advantageous position to provide them are gathered.Then the decision maker is conferred for weighing the worth of the results of research and its costs against the risk reduction to be gained. This will help in selecting the final course of action and a decision to go conclusive research.
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While the earlier strategy of multinationals Was to offer discounts and freebies on purchase of their products, they are now launching products exclusively for Indian market in lig
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Key concept behind marketing research?
Permitted Currencies : The payment in foreign trade may be receptor made in a foreign currency which is freely convertible. A freely convertible currency; IS permitted by the rule
Question: You are appointed as the Group Marketing Director of a renowned hotel group. Your task is to develop a business plan to attract sales and achieve an occupancy rate of
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identifying major alternative
Elucidate the different types of exploratory research designs. Answer Exploratory research design includes many qualitative data collection techniques like in-depth interv
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