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Here the hypothetical solution or actions are explored and evaluated by the decision marker. These studies do not require extensive efforts as information from previous studies can be utilized. Exploratory research determines fruitful alternatives that the executive would not have perceived. This also narrows done the scope of the investigation.Thus exploratory research is done to get the answer to the question "What alternative courses of action might solve the problem and thereby reach the finial objective "? For the information unearthed from past records and research experience is reported. Furthermore cluse and ideas from persons who would be in an advantageous position to provide them are gathered.Then the decision maker is conferred for weighing the worth of the results of research and its costs against the risk reduction to be gained. This will help in selecting the final course of action and a decision to go conclusive research.
What is Sprite''s product life cycle stage?
Q. Explain the concept of product positioning? Ans : As rightly said by Al Ries with Jack Trout (who introduced the concept of Positioning in the early 1970's in their series
explain the opportunity costs theory and nature of the opportunity costs ?
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Question 1: "Marketing Research is a systematic and planned formal approach to the collection of marketing information." This implies that there is a formal marketing research
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