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Question:
You have been appointed as consultant to advise a small company of your choice about its product portfolio. Write a report which:
a) explains the product life cycle and how it may be used to adapt the marketing mix.
b) states why it is important for the company to innovate and explains the new product development process in the context of the firm.
Q. Why do projects need planning? A basic of managing projects is first to plan and then to accomplish. Obviously good project management is lots more complex as we shall see s
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• You also found that over the past 6 months, the Senior Leadership had been very proactive in their attempt to drive a much different strategic vision and had communicated strong
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