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Question:
You are appointed as the Group Marketing Director of a renowned hotel group. Your task is to develop a business plan to attract sales and achieve an occupancy rate of 75%.
a. Discuss the geographical classification of markets as per the World Tourism Organisation?
b. Outline and explain your human resource planning approach?
c. Outline the different components of a marketing plan that you would gather data to achieve the targeted occupancy rate.
Describe the use of forward questions in questionnaire development. Answer Questionnaire can be divided in three major parts generally: forward and opening questions; gene
Q. Several factors of cultures to adopt new products? Cultures are likely to adopt new products more quickly than others based on several factors: Modernity : The degree to
Realisation of Export Proceeds: If an exporter does not realise the export proceeds within the time specified by the Reserve Bank of India, he shall be liable to action in accorda
Identify three or more of the secondary sources of information available to REI.
What is the major difference between quantitative and qualitative research techniques? One of the key aims of qualitative research is to gain preliminary insights into decisio
Why was Cucina Fresca pasta successful? How would you compare the pizza opportunity to that for pasta? How would you compare the actual product development process for each?
Problem 1 Define international marketing. Explain the need and significance of international marketing. Meaning Need Significance Problem 2 Why shou
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Non Response Error: It is almost impossible to obtain data from each and every respondent covered in the same. There are always some respondents who refuse to give any information.
Q. Explain about Operant conditioning? Instrumental or else operant conditioning involves a different series of events and this what we usually think of as learning. The common
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