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The marketing team presents a children's cereal brand manager with "Less Sugar" ad campaign for three of her brands. Large print and dynamic type on the package exclaiming "75% LESS SUGAR" will catch the parent's eye and increase sales. Concerned about their children's weight gain, parents will purchase the cereal. The carbohydrate content of the less sugar product, however, is the same as high sugar version, at best onely fewer calories per bowl, so it offers no weight loss advantage. The brand manager's immediate reaction is "This marketing campaign is unethical." • How can she be sure of her judgment? • How can she convince the marketers? • How should she act in this situation? IS THERE AN ETHICAL ISSUE HERE? THE SMELL TEST Introduce the test: To alert the marketers to the ethical issues in their proposal, the brand manager can ask them: Would we be comfortable reading a WSJ story that our company had persuaded mothers to buy high calorie cereal when they were trying to protect their children from weight gain? Validity: This principle is a valid way to start because it focuses the discussion on what other ethical people in the society would think. It enlists feelings - powerful motivators to be sure we are getting this right. Conclusion: Would the public approve of this campaign? Not likely! We have an ethics issue to clarify here before we decide to roll out this campaign.
The Bawl Corporation supplies alloy ball bearings to auto manufacturers in Detroit. Because of its specialized manufacturing process, considerable work-in-process and raw materials
Q1. Explain the preliminary data collection methods Q2. Complete the Kerzner Office Equipment case study at the end of Chapter 11 in Project Management: The Managerial Process.
Differentiate between (1) exempt and non-exempt employees and (2) line and staff employees.
Page maximum required for this question. This is testing your business perspective of a typical IE problem. Given that you have a starting standard time for a job of ninety (90) mi
• Describe the requirements of forecast demand and capacity requirements for financial planning, leading to proper business valuation. • Explain the financial risks to a healthc
Task time estimates for a production line setup project at Robert Klassens Ontario factory are as follows: Activity Time (in hours) Immediate Predecessors A 6.0 B 7.2 C 5.0 A D 6.0
Your company makes baby seats for cars and RVs. Your main product was designed some time ago, and new and better engineering data are available, but your product has a good record
Assume a fixed cost for a process of $120,000. The variable cost to produce each unit of product is $35, and the selling price for the finished product is $50. Which of the followi
How is service separated from the person who provides the service? Services frequently cannot be separated through the person who gives the service: a. Every time the servic
A state department of tourism and recreation collects data on the number of cars with out-of-state license plates in a state park. (The group's position is that more out-of-state p
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