Explain would the public approve of this campaign, Operation Management

Assignment Help:

The marketing team presents a children's cereal brand manager with "Less Sugar" ad campaign for three of her brands. Large print and dynamic type on the package exclaiming "75% LESS SUGAR" will catch the parent's eye and increase sales. Concerned about their children's weight gain, parents will purchase the cereal. The carbohydrate content of the less sugar product, however, is the same as high sugar version, at best onely fewer calories per bowl, so it offers no weight loss advantage. The brand manager's immediate reaction is "This marketing campaign is unethical." • How can she be sure of her judgment? • How can she convince the marketers? • How should she act in this situation? IS THERE AN ETHICAL ISSUE HERE? THE SMELL TEST Introduce the test: To alert the marketers to the ethical issues in their proposal, the brand manager can ask them: Would we be comfortable reading a WSJ story that our company had persuaded mothers to buy high calorie cereal when they were trying to protect their children from weight gain? Validity: This principle is a valid way to start because it focuses the discussion on what other ethical people in the society would think. It enlists feelings - powerful motivators to be sure we are getting this right. Conclusion: Would the public approve of this campaign? Not likely! We have an ethics issue to clarify here before we decide to roll out this campaign.


Related Discussions:- Explain would the public approve of this campaign

Define customer benefits, In this writing assignment, you will create a bro...

In this writing assignment, you will create a brochure advertising your services as a data repository. Research commercial data repositories. Be sure to understand this business mo

Systems approach - operations function, Systems Approach - Operations Funct...

Systems Approach - Operations Function In parallel with the development of management science, and also largely stemming from the wartime inter-disciplinary teams, an interest

Foreign direct investment in their countries, Describe some ways in which e...

Describe some ways in which emerging economies have benefited as a result of foreign direct investment in their countries by multinational enterprises. Multinational enterprise

SEQUENCING PROBLEM, HOW TO SOLVE SEQUENCING PROBLEM FOR N-JOB AND M-MACHINE...

HOW TO SOLVE SEQUENCING PROBLEM FOR N-JOB AND M-MACHINES

Explain service quality addresses, 1. Can some please help me with these f...

1. Can some please help me with these fill in's? I am not sure I have the right answers One Way to identidy goals is to identify best practices through a process known as________

Describe the difference between consumer products, Explain the difference b...

Explain the difference between consumer products and business products. Why are some products difficult to categorize as one or the other? Give an example of a business product, a

Explain case studies with ethnographic research, 1. What benefits can be ga...

1. What benefits can be gained from case studies? What dangers, if any, are there in using case studies? In what ways are they useful? Support your answers. 2. Provide some exam

Explain what is the maximum possible output per week, An assembly line with...

An assembly line with 7 tasks is to be balanced. The longest task is 8 minutes, the shortest task is 2 minutes, and the sum of the task times is 53 minutes. The line will operate f

Find what is the minimum unit price, An electronics firm is currently manuf...

An electronics firm is currently manufacturing an item that has a variable cost of $.50 per unit and a selling price of $1.00 per unit. Fixed costs are $14,000 per month. Current d

Explain arbitration and judicial resolution of disputes, The difference bet...

The difference between arbitration and judicial resolution of disputes

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd