Explain would the public approve of this campaign, Operation Management

Assignment Help:

The marketing team presents a children's cereal brand manager with "Less Sugar" ad campaign for three of her brands. Large print and dynamic type on the package exclaiming "75% LESS SUGAR" will catch the parent's eye and increase sales. Concerned about their children's weight gain, parents will purchase the cereal. The carbohydrate content of the less sugar product, however, is the same as high sugar version, at best onely fewer calories per bowl, so it offers no weight loss advantage. The brand manager's immediate reaction is "This marketing campaign is unethical." • How can she be sure of her judgment? • How can she convince the marketers? • How should she act in this situation? IS THERE AN ETHICAL ISSUE HERE? THE SMELL TEST Introduce the test: To alert the marketers to the ethical issues in their proposal, the brand manager can ask them: Would we be comfortable reading a WSJ story that our company had persuaded mothers to buy high calorie cereal when they were trying to protect their children from weight gain? Validity: This principle is a valid way to start because it focuses the discussion on what other ethical people in the society would think. It enlists feelings - powerful motivators to be sure we are getting this right. Conclusion: Would the public approve of this campaign? Not likely! We have an ethics issue to clarify here before we decide to roll out this campaign.


Related Discussions:- Explain would the public approve of this campaign

Explain developing a risk matrix, How would you go about developing a risk ...

How would you go about developing a risk matrix? Give an example of the kinds of factors that should be evaluated.

Explain computer criminals become more innovative, Identify potential ethic...

Identify potential ethical challenges that may be faced by security professionals as technology advances, applications become more mobile, and computer criminals become more innova

System design, what scussyiefly disbrstem operations

what scussyiefly disbrstem operations

Explain motivating employees, What are some effective ways companies are mo...

What are some effective ways companies are motivating employees for (retention and best return). Will rate accordingly. Thanks

Explain how can she be sure of her judgment, How can she be sure of her jud...

How can she be sure of her judgment? • How can she convince the marketers? • How should she act in this situation?

Explain what impact did this have on team performance, In 100 words or less...

In 100 words or less, please describe a team situation, which has included the type of people you find it difficult to work with. What impact did this have on team performance? How

Discuss illiteracy and poor diets, Illiteracy and poor diets have been know...

Illiteracy and poor diets have been known to cost countries up to what percent of their productivity?

Long term capacity reduction, Long term Capacity Reduction Capacity pl...

Long term Capacity Reduction Capacity planning does not necessarily mean the expansion of the capacity. It may also mean reduction of the capacity which may be done in the fol

Describe the role of ethics and social responsibility, Explain the role of ...

Explain the role of ethics and social responsibility in developing a strategic plan, considering stakeholder needs. Explain how your ethical perspective has evolved throughout t

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd