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The marketing team presents a children's cereal brand manager with "Less Sugar" ad campaign for three of her brands. Large print and dynamic type on the package exclaiming "75% LESS SUGAR" will catch the parent's eye and increase sales. Concerned about their children's weight gain, parents will purchase the cereal. The carbohydrate content of the less sugar product, however, is the same as high sugar version, at best onely fewer calories per bowl, so it offers no weight loss advantage. The brand manager's immediate reaction is "This marketing campaign is unethical." • How can she be sure of her judgment? • How can she convince the marketers? • How should she act in this situation? IS THERE AN ETHICAL ISSUE HERE? THE SMELL TEST Introduce the test: To alert the marketers to the ethical issues in their proposal, the brand manager can ask them: Would we be comfortable reading a WSJ story that our company had persuaded mothers to buy high calorie cereal when they were trying to protect their children from weight gain? Validity: This principle is a valid way to start because it focuses the discussion on what other ethical people in the society would think. It enlists feelings - powerful motivators to be sure we are getting this right. Conclusion: Would the public approve of this campaign? Not likely! We have an ethics issue to clarify here before we decide to roll out this campaign.
Some have argued the Six Sigma programs are merely repackaged versions of older quality improvement programs that originally accompanied TQM initiatives in the 1980s. Present argum
How can service level agreements be monitored? Construct a short service level agreement first, then discuss how this service level agreement can be monitored
Measuring the impact of a capital acquisition on productivity is an example of multifactor productivity.
#question.what is the history of managerial decession making ? .
Imagine that the U.S. Congress decides to completely overhaul the current federal income tax system because of its tremendous complexity and is considering a flat-rate income tax w
4.31 Coffee Palace's manager, Joe Felan, suspects that demand for mocha latte coffees depends on the price being charged. Based on historical observations, Joe has gathered the fol
How do you think management practices might change in response to increasing government regulation in the banking and health care industries?
Let's switch gears and take a look at starting your own business, instead of buying an existing one. When you think about starting a brand new business, you need to know how much y
Do you anticipate that Facebook will ever be successful in developing a business model that monetizes their site traffic even further? When they had their public offering, the valu
Disney entered Europe with several incorrect assumptions and poor research. Identify the problems that arose and how Disney should adjust for the immediate situation and what shoul
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