Already have an account? Get multiple benefits of using own account!
Login in your account..!
Remember me
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
The marketing team presents a children's cereal brand manager with "Less Sugar" ad campaign for three of her brands. Large print and dynamic type on the package exclaiming "75% LESS SUGAR" will catch the parent's eye and increase sales. Concerned about their children's weight gain, parents will purchase the cereal. The carbohydrate content of the less sugar product, however, is the same as high sugar version, at best onely fewer calories per bowl, so it offers no weight loss advantage. The brand manager's immediate reaction is "This marketing campaign is unethical." • How can she be sure of her judgment? • How can she convince the marketers? • How should she act in this situation? IS THERE AN ETHICAL ISSUE HERE? THE SMELL TEST Introduce the test: To alert the marketers to the ethical issues in their proposal, the brand manager can ask them: Would we be comfortable reading a WSJ story that our company had persuaded mothers to buy high calorie cereal when they were trying to protect their children from weight gain? Validity: This principle is a valid way to start because it focuses the discussion on what other ethical people in the society would think. It enlists feelings - powerful motivators to be sure we are getting this right. Conclusion: Would the public approve of this campaign? Not likely! We have an ethics issue to clarify here before we decide to roll out this campaign.
After working for 30 years, Ramjee Somjee Dutt opted for VRS and started a courier company and did very well in the first four years. He was now looking for expansion of his busin
Obsolete technology can cost an organisation its customers.Explain the role of computers in production and operations management
Factor for plant Location choice - Availability of Transport There are five basic modes of physical transportation air road rail water and pipeline. Goods intended for export
critically discuss the total operation system, policies and practices of an organization
1. Using Porter's Five Industry Forces, map the soft drink industry. 2. What are the risks and opportunities of the strategies followed by Pepsi? Of Coca Cola? 3. How would you res
Demand during lead-time for HP printers at a Sam's club store is normally distributed, with a mean of 500 and a standard deviation of 150. The store manager continuously monitors i
Explain two methods for allocating costs. Justify why you selected them and how you would make the most use of them in cost analysis. No copying and pasting or will not be ra
A (n) ____ gives the relative importance of each pair of operations or departments being located close together.
If Textile Manufacturing, Inc. reduces the hourly wages of its employees so that it can compete with imported clothing, it can anticipate a significant increase in employee theft o
Differentiate between avoiding a risk and accepting a risk. Indicate the implications to your project that each might have.
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
whatsapp: +91-977-207-8620
Phone: +91-977-207-8620
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd