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Explain about the words of Schiffman and Kanuk about Market Segmentation.
In wordings of Schiffman and Kanuk as, “This is the process of dividing a market within distinct subset of consumers along with common requirements or characteristics and deciding one or more segments to target all along with a distinct marketing mix.
Question: "The world is changing dramatically with the internet becoming increasingly the panacea for all things that touch the customer and the customer-facing processes. H
henry assael model of buying decision behaviour along with the diagram
what is test marketing?explain various approaches that are followed by fmcg companies in test marketing.
Describe about the direct marketing In 1990s direct marketing became a more prominent tool in mix as technology had enabled a form of communication by appealing personally and
consumer mind is a black box -discuss
market positioning error
DRAW THE TYPICAL PROFILES OF SHOPPERS STOP CUSTOMER SEGMENT
State the Methods of price fixation Methods of fixing price can be broadly divided into the subsequent categories. 1. Cost based pricing 2. Competition based pricing 3
identify and explain four common segmenting variables
discuss the henry assael model on buying decision behaviour
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