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Explain about the words of Schiffman and Kanuk about Market Segmentation.
In wordings of Schiffman and Kanuk as, “This is the process of dividing a market within distinct subset of consumers along with common requirements or characteristics and deciding one or more segments to target all along with a distinct marketing mix.
Consumer Buying Behaviour Markets (and those which they serve) must be understood before marketing strategies may be developed. The consumer market purchase services and goods
What is Negative communications Number of people affected by a dissatisfied consumer, and thus negative marketing communication messages, is limited. Implications of a poor p
Define international marketing and furnish its features
Disadvantages of the direct marketing: May be seen as competing with existing intermedaies: may upset marketing intermediaries as sales through the direct marketing may be ta
Marketing a value proposition: In a marketing endeavour, what the firm offers to the customer is not a mere physical product, it offers a value proposition. The product offer
(a) Explain with example the concept of anatomy of a product. (b) Differentiate between a brand mark and a brand name. (c) Draw an appropriate diagram to illustrate the impor
A marketing plan is one of the significant element when an entrepreneur intend to start a new venture, therefore a marketing plan are the written statement of marketing strategies,
Role of source help the organization in following manner: 1) Source communication the communication to the target audience. He is the person who starts the communication proces
Above the line and below the line communication What has happened hence is that the promotional mix has developed such that original emphasis on heavyweight mass communication
Explain Henry Assael Model of buying decision behavior .
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