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Explain about the words of Schiffman and Kanuk about Market Segmentation.
In wordings of Schiffman and Kanuk as, “This is the process of dividing a market within distinct subset of consumers along with common requirements or characteristics and deciding one or more segments to target all along with a distinct marketing mix.
explain the various approach that are followed by SMCG companies in test marketing
Give the example of direct marketing For instance, charges for packing and delivery need to be incorporated. Product may also need to be altered or adapted to the market. For i
assignment on strategy pricing
Channel levels: The producer and the final customer are part of every channel. We will use the number of intermediary levels to designate the length of a channel. 1. Chann
MARKETING AND CUSTOMER VALUE Creating and delivering better customer value is the only route by which firms implement the marketing concept. Customer satisfaction is the centra
what is test marketing?explain various approaches that are followed by fmcg companies in test marketing.
1.Value delivery process and value chain 2.A holistic marketing framework 3.Business unit strategic planning 4.Internal records 5.Demographic environment
Question1 ‘A company requires a Corporate Communication plan to assist guarantee the success of its overall business plan.' In the light of the above how would you go about ela
how international organizations contribute in international business?
2types of competitors strategic and distinct competitors and also identify you strategic competitor and also identify strength and weaknesses of strategic competitor.
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