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Explain about the words of Schiffman and Kanuk about Market Segmentation.
In wordings of Schiffman and Kanuk as, “This is the process of dividing a market within distinct subset of consumers along with common requirements or characteristics and deciding one or more segments to target all along with a distinct marketing mix.
Problem a) Name and explain the five determinants that are pertinent to an individual's purchase situation. b) Explain a purchase repertoire (or evoked set) and criticall
List out the secondary sources of information while pursuing market research.
how to write a channel design decision: intensive, selective and exclusive
Company of the enterprise factors: the choice of channel is also influenced by company characteristics such as its financial position, size, product mix, morale of its employers,
The Marketing Concept The marketing concept holds that gaining organizational goals based on determining the wants and needs of target markets and delivering the desired satis
difference between the personal selling and salesmanship?
what is down market stretch and give some example?
Question 1: How and to what extent should management recognize social responsibility extending beyond the boundaries of the organization. Question 2: Public Relations (
Question: a) The consumer electronics firm for which you work is about to launch a new model of mobile telephone (cell phone and hand phone). This will be a very basic model o
How is solution to customer in personal selling process provided? Providing solutions to customer: After the presentation when any queries exist, in that case sales execu
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