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Question:
(a) Explain with examples the meaning of shadow branding?
(b) What is the difference between umbrella branding and portfolio branding?
(c) List the six market strategies for protecting Intellectual Property Rights (IPRs).
(d) What is the optimum size of a product line?
(e) Give three reasons why branding is important to an organisation.
(f) Draw a diagram of the BCG matrix, label the axes and show where the various product categories fit.
(g) Explain the sequence of a Blue Ocean Strategy for a new product development.
(h) Differentiate with examples the concept of point of parity and point of difference.
(i) Explain the concept of selling the brand inside.
(j) Compare and contrast Reverse Positioning and Breakaway Positioning strategy.
Create a demand schedule and a supply schedule for your product. Using these schedules, draw a demand curve and a supply curve using PowerPoint or Excel. Use these to deter
Question 1: a) Explain different types of pricing techniques. As a consumer which method do you personally prefer to deal with? Justify your answer. b) Describe how brandi
#question.Tata Motors recently introduced the nano,the world''''s least expensive car for the indian market.Can Tata succeed in targeting both the very low end of the auto market a
what is test marketing ? Explain various approaches that are followed by FMCG company in test marketing
management improve the organizational climat
Steps involved in brand development
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Question 1: Describe the marketing audit in detail. Characteristics of marketing audit Components of marketing audit Question 2: Explain consumer research p
Q. Show the Advertising Objectives? Advertising Objectives: The main objective of every advertising campaign is to get favourable response from customer however the specific
Question : (a) "There are those-usually who have never experienced a crisis- who say that planning for a crisis is a waste of time because it is planning for something that wil
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