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Question:
(a) Explain with examples the meaning of shadow branding?
(b) What is the difference between umbrella branding and portfolio branding?
(c) List the six market strategies for protecting Intellectual Property Rights (IPRs).
(d) What is the optimum size of a product line?
(e) Give three reasons why branding is important to an organisation.
(f) Draw a diagram of the BCG matrix, label the axes and show where the various product categories fit.
(g) Explain the sequence of a Blue Ocean Strategy for a new product development.
(h) Differentiate with examples the concept of point of parity and point of difference.
(i) Explain the concept of selling the brand inside.
(j) Compare and contrast Reverse Positioning and Breakaway Positioning strategy.
how we can compare our product with other company''s product in BCG matrix
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pros, cons and risk associated with core marketing strategies of nike
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How many types of modules are included in Market Implementation Evaluation and Controlling? The five modules of MIEV or Market Implementation, Evaluation and Controlling are
What are the several types of promotional schemes? Different types of promotional schemes are distributed within the following manner as given here: a) Consumer-promotion to
Exchange, transactions, and relationships Marketing occurs while people decide to satisfy wants and needs through exchange. Exchange is the act of getting a desired object fro
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What is Decline Stage in marketing strategies? Decline Stage a. Know the weak and weakest products. b. Prop unprofitable customer group. c. Harvesting the investmen
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