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Question:
(a) Explain with examples the meaning of shadow branding?
(b) What is the difference between umbrella branding and portfolio branding?
(c) List the six market strategies for protecting Intellectual Property Rights (IPRs).
(d) What is the optimum size of a product line?
(e) Give three reasons why branding is important to an organisation.
(f) Draw a diagram of the BCG matrix, label the axes and show where the various product categories fit.
(g) Explain the sequence of a Blue Ocean Strategy for a new product development.
(h) Differentiate with examples the concept of point of parity and point of difference.
(i) Explain the concept of selling the brand inside.
(j) Compare and contrast Reverse Positioning and Breakaway Positioning strategy.
list out the secondary sources of information while pursuing market research?
Marketing information: to perform the complex task of marketing the marketer needs many pieces of information as a basis for drawing marketing decisions. Market information as a b
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Targeting strategies: having segmented the market, the firm now has to choose its marketing strategies. There are three strategies to choose from: 1. Standardization: i
Positioning: Meaning and definitions: positioning is a platform for the brand. It facilitates the brand of to get the target consumer. Positioning is the act of fixing the lo
Discuss about the combination of push and pull sales promotion strategies. Combination of push and pull sales promotion strategies Car dealers frequently provide a
Market factors or consumer factors: the following market or supply characteristics influence the channel decision: A. Consumer or industrial market: the producer of cons
Does marketing solely to increase profit? If this is the case, then marketing in nonprofit organizations can be said to be useless. Discuss
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