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(a) Explain with example the concept of anatomy of a product.
(b) Differentiate between a brand mark and a brand name.
(c) Draw an appropriate diagram to illustrate the importance of product differentiation and market research in showing why it will pay firms and indeed the same firms to produce an array of brands of the same goods.
(d) List six reasons for companies to go for globalisation strategies.
(e) What are the three value disciplines put forward by Michael Treacy and Fred Wiersema in the context of the positioning of a company?
(f) Explain the concept of BCG matrix by way of a diagram; label the axes and show where the various product categories fit.
(g) Discuss on the fundamental filters for POD's benefits.
(h) Compare and contrast Stealth Positioning and Breakaway Positioning strategies using appropriate examples.
(i) Describe with example the meaning of shadow branding.
(j) What parts of the marketing planning process answer the question :"Where are we now?"
For 1980 through 1996 e total exports E of the us can be modeled by E=-0.131^3 +5.033t^2-23.2t+233 where t is the number of years since 1980 in what year were the total exports abo
Definition concerns the cognitive response This refers to outcomes of the communication process, and is a measure of whether a communication event has been successful. Audience
What are the levels of market segmentation? About the Levels of Market Segmentation: The number of possible segments which will result by a segmentation analysis can be a
were is math in hrm
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Natural Environment: (1) Natural Resources: Business depends on natural resources. Raw material is one main part of these resources and firms are concerned with their availa
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Explain about the information search in decision making process. Information Search : Information searching can be within both ways Formal as well as Informal. In formal m
what is marketing management?
As discussed in the video lectures for this module, the president plays many different roles: Chief of State; Chief Executive; Chief Diplomat; Commander-in-Chief; Chief Legislator.
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