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(a) Explain with example the concept of anatomy of a product.
(b) Differentiate between a brand mark and a brand name.
(c) Draw an appropriate diagram to illustrate the importance of product differentiation and market research in showing why it will pay firms and indeed the same firms to produce an array of brands of the same goods.
(d) List six reasons for companies to go for globalisation strategies.
(e) What are the three value disciplines put forward by Michael Treacy and Fred Wiersema in the context of the positioning of a company?
(f) Explain the concept of BCG matrix by way of a diagram; label the axes and show where the various product categories fit.
(g) Discuss on the fundamental filters for POD's benefits.
(h) Compare and contrast Stealth Positioning and Breakaway Positioning strategies using appropriate examples.
(i) Describe with example the meaning of shadow branding.
(j) What parts of the marketing planning process answer the question :"Where are we now?"
As discussed in the video lectures for this module, the president plays many different roles: Chief of State; Chief Executive; Chief Diplomat; Commander-in-Chief; Chief Legislator.
What is Geographical Segmentation? Geographical Segmentation: In this segmentation, the market is divided through location as like nation’s states, regions, neighbourhood
Channel levels: The producer and the final customer are part of every channel. We will use the number of intermediary levels to designate the length of a channel. 1. Chann
Saki, a local bar, consumes Mehboob, a popular non-alcoholic drink, at a steady rate of 10 cases/week. Saki usually buys Mehboob at $6/case, delivered to its door. However, the su
Question 1: (a) Critically discuss the concept "Communications Strategy". Support your answer with relevant examples. (b) Using relevant examples, explain the term "Sales
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considering the concept of product life cycle where would you put video games in thier life cycle
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