Already have an account? Get multiple benefits of using own account!
Login in your account..!
Remember me
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
(a) Explain with example the concept of anatomy of a product.
(b) Differentiate between a brand mark and a brand name.
(c) Draw an appropriate diagram to illustrate the importance of product differentiation and market research in showing why it will pay firms and indeed the same firms to produce an array of brands of the same goods.
(d) List six reasons for companies to go for globalisation strategies.
(e) What are the three value disciplines put forward by Michael Treacy and Fred Wiersema in the context of the positioning of a company?
(f) Explain the concept of BCG matrix by way of a diagram; label the axes and show where the various product categories fit.
(g) Discuss on the fundamental filters for POD's benefits.
(h) Compare and contrast Stealth Positioning and Breakaway Positioning strategies using appropriate examples.
(i) Describe with example the meaning of shadow branding.
(j) What parts of the marketing planning process answer the question :"Where are we now?"
DAGMAR APPROACH Definition: - Define advertising objective measuring advertising results. Hierarchy- of effective model 1) Awareness: - Making the consumer conscious
What are the wordings of S.J. Skinner about organizational buying behaviour? In words of S.J. Skinner as, “Organisational buying behaviour consider as the actions and decis
what is meant by line extension of a product?
Few media-image vehicles enjoy improved image in comparison to other media vehicles. Media-image improves the communication value of advertisement. Good repute of editorial board w
58-48
How to explain the wheel of life
Explain the various approaches that are followed by FNCG companies in test marketing
What is Personal Selling Personal selling is traditionally perceived as an interpersonal communication tool which involves face-to-face activities undertaken by individuals, f
Q. Show the Advertising Objectives? Advertising Objectives: The main objective of every advertising campaign is to get favourable response from customer however the specific
under positioning
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
whatsapp: +91-977-207-8620
Phone: +91-977-207-8620
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd