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In the past few years, the traffic problems in Lynn McKell's hometown have gotten worse. Now, Broad Street is congested about half the time. The normal travel time to work for Lynn is only 15 minutes when Broad Street is used and there is no congestion. With congestion, however, it takes Lynn 40 minutes to get to work. If Lynn decides to take the expressway, it will take 30 minutes regardless of the traffic conditions. Lynn's utility for travel time is: U (l5 minutes) = 0.9, U (30 minutes) = 0.7, and U (40 minutes) = 0.2. (a) Which route will minimize Lynn's expected travel time? (b) Which route will maximize Lynn's utility? (c) When it comes to travel time, is Lynn a risk seeker or a risk avoider?
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Watch the video, how to perform a SWOT Analysis, and then conduct a SWOT analysis using the Starbucks' Global Quest 2006: Is the Best Yet to Come? Case provided in the Course Mater
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Conduct an environmental scan or SWOT analysis of Azul Linhas Aéreas Brasileiras's current reality and recommend whether the company's current strategy is poised to succeed
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