Explain what you understand by the term subculture, Business Management

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QUESTION 1

(a) Describe the theory of Behaviourism and Media effect, using day to day situations as examples.

(b) (i) Explain what you understand by the term subculture?

(ii) Define Interactionism theory and its effect on communication.

QUESTION 2

What is Media, society and culture theory? What are their connections and conflicts?

QUESTION 3

How does 'Audience Theory' contribute to the process of communication?

QUESTION 4

Delineate the multi-step flow theory of Communication.

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