Question 1:

(a) Explain the term ‘logo' with the use of an example.
(b) Explain in detail what three basic questions you need to ask yourself before creating a logo.
(c) You have been asked to design a business card. Name and explain the four factors to keep in mind while undertaking this project.

Question 2:

(a) Explain what you understand by ‘Corporate Style Guide'.
(b) Give six details or sections that can be found in a Corporate Style Guide?
(c) What are the reasons for creating a Corporate Style Guide?
(d) Based on your answer from part (c), name eight consequences of not having a Corporate Style Guide?