Explain what should morgantown''s promotional objectives be, Operation Management

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How might you describe furniture buying using the purchase decision process described in Chapter 5?

How might each of the elements of the promotional program influence each stage in the purchase decision process?

What should Morgantown's promotional objectives be?

How many salespeople does Morgantown need to adequately service its accounts?

Should Morgantown Furniture emphasize a push or pull promotional strategy? Why?


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