Explain what makes one campaign better than the other, Operation Management

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Suppose that a small publisher selling to book distributors has fixed operating costs of $600,000 each year and variable costs of $3.00 per book. How many books must the firm sell to breakeven if the selling price is $6.00?

Choose two advertising campaigns: one that you think is effective and one that you think is ineffective. What makes one campaign better than the other?

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