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What is an industry?
(a) Industry is a group of diverse businesses under common owners.
(b) Industry is a group of firms whose products have same and similar attributes such that they compete for the same buyers.
(c) Industry is any business organization engaged in manufacturing activities.
(d) All business organizations excluding those in service sector are industry.
There are three factors that need to be considered in media selection and budgeting. These include A) Audience reach, availability of the product, no competition B) Audience
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