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What does the term product positioning refer to?
A careful analysis of cross tabulations
Shelf locations in major chain, grocery, and department stores
Geographic segmentation, often within major metropolitan areas
The place a product offering occupies in consumers' minds on important attributes
An old and outdated concept no longer worthy of consideration in marketing planning
Provide a brief description of the term product strategy
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managerial decision modeling with spreadsheets 2nd Canadian edition end of chapter 12 solution
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