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What does the term product positioning refer to?
A careful analysis of cross tabulations
Shelf locations in major chain, grocery, and department stores
Geographic segmentation, often within major metropolitan areas
The place a product offering occupies in consumers' minds on important attributes
An old and outdated concept no longer worthy of consideration in marketing planning
Access how technology and the changing demands of customers have impacted the movie business. Suggest a strategy for Netflix's to prevent a new entrant into the marketplace and dem
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Use at least one project you have been a team member of, or a project manager for, as an example to contextualize the research topics below: All of the following topics must be
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