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What does the term product positioning refer to?
A careful analysis of cross tabulations
Shelf locations in major chain, grocery, and department stores
Geographic segmentation, often within major metropolitan areas
The place a product offering occupies in consumers' minds on important attributes
An old and outdated concept no longer worthy of consideration in marketing planning
Now let's continue our discussion about the financial aspects of owning your own business that are part of TCO #7 by considering the idea of "ratio analysis" (Hatten, 2009, p. 215)
phases of Operations Research
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