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Question 1
(a) Define Business Ethics.
(b) Critically explain how Business Ethical considerations will help in the Marketing Communication of a product or service. Support your answer with examples.
Question 2
(a) (i) Define marginal analysis for promotional activities in Marketing Communication
(ii) Discuss five main drawbacks associated with this approach.
(b) Define ‘competitive parity' and state two disadvantages of this technique.
Question 3
(a) Explain five types of on-line advertising
(b) Analyze five strengths and five weaknesses attributed to Web-sites.
Question 1: One of the main components of Food and Beverage Management is effective supervision. (i) With relevant examples from the industry, explain the term effective
concepts and different core of marketing
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Define the Strategies for Product Positioning. Product positioning is attained through a variety of marketing strategies and programs within product design, distribution and pr
Illustrate the main roles of communication At a fundamental level, communication can assume one of four main roles: 1. It can inform and make potential customers aware of a
Q. Describe briefly the concept of pricing and the factors that influence pricing. Ans.: Price is all around us. We pay rent for our apartment, tuition for our, railways, ed
1. Discuss Lipton's bases for segmenting Lipton's consumer markets. 2. Examine Lipton's target marketing strategy from the product offering seen above. 3. Explain and determine t
study the environmental & economical trends prevailing in Himachal & prepare a business plan for launching a new product
marketing strategy of arrorw shirts
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