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Question 1
(a) Define Business Ethics.
(b) Critically explain how Business Ethical considerations will help in the Marketing Communication of a product or service. Support your answer with examples.
Question 2
(a) (i) Define marginal analysis for promotional activities in Marketing Communication
(ii) Discuss five main drawbacks associated with this approach.
(b) Define ‘competitive parity' and state two disadvantages of this technique.
Question 3
(a) Explain five types of on-line advertising
(b) Analyze five strengths and five weaknesses attributed to Web-sites.
Answer for a caselet
Mauritius became independent in 1968. At this time the economy was basically an agricultural one, sugar and tea being the main foreign exchange earners. In the 1970's it embarked o
could you heap for the Marketing and Brand Management final project module Kindly advise Regards,
A Convertible Ultrabook is a new type of notebook which functions both as a laptop and tablet mode when required. Ultrabooks are designed to feature reduced bulk without compromisi
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Out of the following which gap arise when the sales force does not have the required knowledge, skills or capabilities to become successful on the Job. a. Knowledge gap b. Capabili
suitable title for costco
The Impact of the salesman on the turn over of a non alcoholic beverage producer.
DEVELOP an appropriate organisational context of the project
¨ Enclosed you will find our estimate of Well Water's most recent income statement and its current balance sheet. Please note that the asset values are estimated market value
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