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Question 1
(a) Define Business Ethics.
(b) Critically explain how Business Ethical considerations will help in the Marketing Communication of a product or service. Support your answer with examples.
Question 2
(a) (i) Define marginal analysis for promotional activities in Marketing Communication
(ii) Discuss five main drawbacks associated with this approach.
(b) Define ‘competitive parity' and state two disadvantages of this technique.
Question 3
(a) Explain five types of on-line advertising
(b) Analyze five strengths and five weaknesses attributed to Web-sites.
Give a success story of marketing a goods in which a supplier has been dependable.
How is forecast sale in marketing research? Forecast Sale in Marketing Research: Marketing research assists in marketing planning and sales forecasting. The researchers c
How should Shoppers? Stop develop its demand forecasts? Caselet 2 The
Define International Marketing and furnish its features
Name the main marketing communication disciplines or tools There are five main marketing communication disciplines or tools: advertising, sales promotion, personal selling (see
Q. How you will determine the target market? Creating novel, unique and selling ideas is known as creativity in advertisement. Advertising inventiveness is an art it is the abi
#questexplain buying situation change in the purchase of following products and services ?a computer system ion..
Quantitative Techniques Q4. Find elasticity of demand of the function x=150-5P at (1) P=15, (2) P=20. (5 marks) Q5. Find dy/dx of the following cases 1. y=x2 log x. 2. log x /x. (
Richard Branson launched Virgin Atlantic Airways to take on overpriced British Airways. The first Virgin flight, on June 22, 1984, took off loaded with celebrities and media. The
If 6 and 2 = 22 4 and 3 = 1 8 and 2 = 46 Then what is the answer of: 7 and 2 = ?
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