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Question 1:
(a) Using examples, differentiate between the terms "micro? marketing environment and "macro" marketing environment?
(b) Moutinho (2000) argues that the PESTLE framework is a broad bush form of external analysis and it is scarcely adequate for service industries. In an attempt to support Moutinho?s argument, critically explain his model in the context of any service industry of your choice.
Question 2:
(a) Using examples, explain the term "market segmentation", "market targeting" and "market positioning".
(b) Identify and explain any three types of market segmentation you would ideally apply if you were a seasonal product trader. Describe your answer with examples
Question 3:
Marketing planning is instrumental for the long-term survival of any industry. Using examples outline and explain any 4 reasons why a company would invest in the formulation and implementation of a marketing plan.
Explain about the consumer movement in marketing activities. Consumer movement: Avarious collection of independent peoples, groups and organizations seeking to defend the
Advantages of the E - Marketing 1. High speed of interaction 2. Low cost provision and maintenance 3. Ability to provide mass customization 4.
Pricing policy Pricing policy is a highly visible and key component of a company's marketing strategy and marketing plan. A company's pricing policy is the ultimate expression
Explain about the Middlemen Consideration If right kind of middlemen having necessary experience, contacts, financial strength and integrity are available, their use is pref
Question 1: (a) Differentiate clearly between the terms ‘Training' and ‘Development'. (b) Discuss the following training methods available to an organisation. (i) Apprent
Jump Up Corporation issued five-year, 5% bonds with a face value of $800,000 on January 1, 2011. Interest is paid annually on December 31. The market rate of interest on this dat
music2GOmulti-player marketing strategy review
various approaches to test marketing
difference between marketing efficiency and marketing effectiveness
Question 1: a) Explain the impact of technology on Globalisation. b) What are the different strategies businesses follow to enter Foreign Market? Question 2: What
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