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Question 1:
(a) Using examples, differentiate between the terms "micro? marketing environment and "macro" marketing environment?
(b) Moutinho (2000) argues that the PESTLE framework is a broad bush form of external analysis and it is scarcely adequate for service industries. In an attempt to support Moutinho?s argument, critically explain his model in the context of any service industry of your choice.
Question 2:
(a) Using examples, explain the term "market segmentation", "market targeting" and "market positioning".
(b) Identify and explain any three types of market segmentation you would ideally apply if you were a seasonal product trader. Describe your answer with examples
Question 3:
Marketing planning is instrumental for the long-term survival of any industry. Using examples outline and explain any 4 reasons why a company would invest in the formulation and implementation of a marketing plan.
images of differentiation tools in marketing
What range of activities incorporates in green marketing? Green marketing incorporates an extensive range of activities, comprising product modification, packaging changes an
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What is Negative communications Number of people affected by a dissatisfied consumer, and thus negative marketing communication messages, is limited. Implications of a poor p
Ari is 3 yrs older than eric. In 3 yrs from now, ari will be twice as old as eric will be. How old are they now?
what are the various approaches to marketing?
briefly expain trend describe the impact of the trend on the idustry
Determine the Number of decision-makers In consumer markets a single person very often makes decision. In organisational markets decisions are made by many people within buy
Define the Strategies for Product Positioning. Product positioning is attained through a variety of marketing strategies and programs within product design, distribution and pr
Advantages of the advertising: 1. It increases the sales volume: advertising increases the sales volume of the product. Hence mass production is possible. This leads, to
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