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Why is it that small businesses like Cold Stone Creamery are at a disadvantage as they pursue non-Web-based international expansion strategies? What other international markets is Cold Stone Creamery pursuing? What type of franchise model is Cold Stone Creamery using? Why do you think they selected this type of model rather than another type of franchise network?
In designing the "marketing strategy" for your own business, how might you use "segmentation variables" to help you identify your "target market"?
Class, on the final exam you may be asked the difference between an entrepreneur and a "small business manager" (Hatten, 2009, p. 29) so let's practice with it here. What is the di
Discuss your opinion of US businesses being interested in doing business with China. What are your main concerns?
Using the product life cycle, describe a product at each stage of the PLC and support your choice.
Select an organization and discuss what type of information should be protected in a BIA plan. How would you ensure protection of the confidentiality of such information and preven
Develop a decision tree for the case of a company is operating at full capacity and with product demand rising. The choice is between new equipment and overtime. A 20% rise in sale
Prepare a product-by-value analysis for the following products, and given the position in its life cycle, identify the issues likely to confront the operations manager, and his or
Reliable Delivery - Customers Needs for a Product The degree to which the operations system delivers its products or services on time. DHL can successfully charge premium parc
Portfolio Management" Please respond to the following: •From the e-Activity, determine what actions / changes are necessary within the organization to reach the synchronized stage
Why is basic instruction valuable? When should it be used?
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