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During the holidays, companies often provide gifts to customers. The more a client spends, the larger the gift, usually. To segment customers in this way, for what purpose is this data being mined?
a. To beat the competition to a sale
b. To deepen customer loyalty
c. To avoid serious customer mistakes
d. To decide which customers should receive a new sales offer?
After reviewing the chapter, suggest all possible ways that Scott can prepare herself for career advancement
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