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Explain the Zero stage channel of distribution
Zero stage distribution channels exists where there is direct sale of goods by producer to the consumer. This direct contact with the consumer can be made through door-todoor salesmen, own retail outlets or even through direct mail. Additionally in case of perishable products and certain technical household products, door-to-door sale is an easier way of convincing consumer to make a purchase. Eureka Forbes, for instance, sells its water purifiers directly through their own sales staff.
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exchange oriented stage
Commercialization The eighth and last step in the new-product development procedure is commercialization. This step is introducing a fresh product into the market. The company
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