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Question 1:
Explain the various stages of the product cycle and explain why it is necessary to follow the procedures regarding this cycle.
Question 2:
(i) Explain the formula S = FC + VC + SFC + P. Support your answer with relevant examples.
(ii) How will you use this formula to ensure that your food & beverage operations are on the right track?
Question 3:
‘In beverage costing, one of the basic principles of pricing is: the higher the initial cost, the lower the mark up'. With supportive arguments and examples, explain how and why you may be in agreement or disagreement with this statement.
various approches of test marketing in FMCG
Question 1: The PEST framework which prompts companies to consider Political, Economic, Social and Technological factors - a rather broad bush form of analysis - is scarcely ad
What is Personal Selling Personal selling is traditionally perceived as an interpersonal communication tool which involves face-to-face activities undertaken by individuals, f
Forester's Country Markets is a well-known grocery chain based in a large Midwestern city. At one of Forester's distribution warehouses a key problem has been proper stocking of s
Q. What do you mean by Promotion Mix? Promotion mix is a particular mixture of promotion tools used by a company to communicate with the audiences. There are 5 main tools sales
What is Speciality Goods Due to some special characteristics of certain categories of goods people generally put special efforts to buy them. They are ready to buy these goods
What factors affect or govern the length of a product life cycle
What are the needs of marketing and customers? Marketing surrounded through customer needs: Marketing starts along with the customer requirements and needs. Such are turned with
Management of the Promotional Tools Traditionally, each of the promotional tools has been regarded as domain of particular groups within organisations: 1. Personal selling
implementing total quality marketing
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