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Question 1:
Explain the various stages of the product cycle and explain why it is necessary to follow the procedures regarding this cycle.
Question 2:
(i) Explain the formula S = FC + VC + SFC + P. Support your answer with relevant examples.
(ii) How will you use this formula to ensure that your food & beverage operations are on the right track?
Question 3:
‘In beverage costing, one of the basic principles of pricing is: the higher the initial cost, the lower the mark up'. With supportive arguments and examples, explain how and why you may be in agreement or disagreement with this statement.
Q. Illustrations - element of print-ad-copy? Illustrations:- It is the optical elements of print-ad-copy. It perhaps in the form of attractive photo of the cartoons, pictures
discuss the four functions of marketing management analysis, planning, implementation and control
Advantage of the direct marketing: 1. Focued approach: it is possible to identify a very specifc target using direct marketing techniques. This makes it a very useful
Question 1: (a) Discuss and explain with the use of an example the steps involved in conducting an Environmental Impact Assessment (EIA) for planning a new development in a des
Q. Show the Factors affecting the Advertising Budget? Factors affecting the Advertising Budget 1) Market Size 2) Stage in Product Life Cycle. 3) Advertising Strategy
employees going on assignment in another culture need to be aware of their own
Place/distribution is a crucial aspect ofof the marketing mix.discuss this marketing mix variable and show how attention to it product to the consumer.
briefly explain the trend?
Define the marketing communications strategies Currently numerous definitions refer to an integrated perspective. This view has gathered momentum over the last 10 years and is
Product item: product item means a specific product of the certain specifications and may be distinguish from the other product, or brands. A particular brand of a product is a pr
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