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Question 1:
(a) Organisations make use of advertisements to promote its products and services. Explain the types of advertising appeal that are used.
(b) Civil Society Organisations have expressed concern on usage of Nudity & Sex appeal in advertisement. Would you consider such advertisements as offensive or effective? Discuss.
Question 2:
(a) Consumer promotion is a key ingredient in marketing campaign. Describe with examples five different types of sampling program.
(b) What are the disadvantages of sampling program? What could be done to improve the odds of success of a sampling program?
what are the types of line streching? give its examples
consumer mind is a block box
what would you suggest to avoid delays in despatch of products
Advantages of the E - Marketing 1. High speed of interaction 2. Low cost provision and maintenance 3. Ability to provide mass customization 4.
if a consumer buys an item through a catalog over the phone with a credit card, is the credit card a channel member?
Uses of sales promotions: 1. For facilitating introduction of new products, 2. For retrieving lost accounts, 3. For overcoming a unique competitive situ
ASSIGNMENT’S OBJECTIVE • To give the student the chance of analyzing a company through the help of given case study to narrow the scope for them. This assignment gives the opportun
Question 1: Just as it is a mistake for marketers to consider Mauritius as a homogenous group of customers with the same values, culture and lifestyle, it is also a mistake for
What is Product Strategies? Product Strategies: The product is one of the most significant elements of a marketing program. A company is generally called by the products
Choosing & Implementing Positioning Strategies
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