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Question 1:
(a) Organisations make use of advertisements to promote its products and services. Explain the types of advertising appeal that are used.
(b) Civil Society Organisations have expressed concern on usage of Nudity & Sex appeal in advertisement. Would you consider such advertisements as offensive or effective? Discuss.
Question 2:
(a) Consumer promotion is a key ingredient in marketing campaign. Describe with examples five different types of sampling program.
(b) What are the disadvantages of sampling program? What could be done to improve the odds of success of a sampling program?
Considering the concept of product life cycle, where would you put video games in their life cycle?
Explain the uses of Communication Communication can be used for numerous additional reasons. Tasks of informing, persuading and reinforcing and differentiating are, primarily,
i dont understand a math question it says: A cclass of students conduct a servey of 1,000 students. The servey reveals 20% of the students speak spanish. How many students is that?
Illustrate the overview of Trade Advertisement? Trade Advertisement: • Advertisement addressed to wholesalers, • Advertisement addressed to distributors, agents, •
How is evaluation and selection important in decision making process? Evaluation and Selection: These are two-stage decision process of circulating of supplier and select
Explain the working of third barrier of exchange in channels distribution. The third barrier arises through the variation in quantities and assortment demanded. Manufacturers u
identify and briefly describe four trends in the macro /market environment
Question 1: (a) Clearly explain the concept of rules versus discretionary central banking policies. (b) Discuss the various risks faced by the financial system and disc
State The Concept of Marketing as an Exchange Concept of exchange, according to most marketing academics and practitioners, is central to our understanding of marketing. For a
What is related product diversification? A company may diversity through broadening its product line in associated products or unrelated products or might both in associated as
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