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Question 1:
(a) Explain the term "secondary data sources".
(b) Why should a company use all potential sources of secondary data before initiating primary data research?
(c) What pitfalls might a researcher encounter in using secondary data?
Question 2:
Outline the procedure for developing a questionnaire. Assume that you are developing a questionnaire for a new sandwich for McDonald's in several countries. Use this situation to discuss the questionnaire development.
Can you break down segmentation in simpler terms?
Explore the implications of changes in the general and marketing environment for organisations (a) How has the current business and economic climate affected your organisation'
IMPORTANCE OF EXPORTS : Look at Table for clear understanding of India's Exports Imports and Trade Balance. The table shows that India's Trade Balance was -2 Crores during 1950-5
3 pages
inn moving average method, we need data of atleast a) three years b) four Years c) five years d) six years
what will be the scope for the above study for imc in b2b market domain and SWOT analysis,future growth and prospects of the study
what is cost plus pricing nd give some examples of cost plus pricing?
classification
the relationship between customer interest and company interest
Procedure to obtain Export Licence : An application for grant of export licence in respect of items mentioned in the EXIM policy may be made in the prescribed form to the Director
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