Explain the term secondary data sources, Marketing Research

Assignment Help:

Question 1:

(a) Explain the term "secondary data sources".

(b) Why should a company use all potential sources of secondary data before initiating primary data research?

(c) What pitfalls might a researcher encounter in using secondary data?

Question 2:

Outline the procedure for developing a questionnaire. Assume that you are developing a questionnaire for a new sandwich for McDonald's in several countries. Use this situation to discuss the questionnaire development.


Related Discussions:- Explain the term secondary data sources

Swot analysis, Integrative Research Paper & Power Point Presentation: Th...

Integrative Research Paper & Power Point Presentation: The student will select an organization for the Integrative Research Paper. The organization (possibly the student's emplo

Objective- exports document, After studying this unit, you should be able t...

After studying this unit, you should be able to: I describe the reasons for documentation in export trade 1.  Explain functions of different kinds of documents needed for perfor

Explain the conceptual and empirical research, Explain the Conceptual and E...

Explain the Conceptual and Empirical Research Conceptual research is associated to some abstract ideas of theory. It is normally used by thinkers and philosophers to develop n

How consumer behaviour is effected by attitude, Q. How consumer behaviour i...

Q. How consumer behaviour is effected by attitude and attitude change? Attitudes Introduction . Consumer attitudes are a compound of a consumer's (1) beliefs about (2) fe

Rights and duties under principal incoterms, RIGHTS AND DUTIES UNDER PR...

RIGHTS AND DUTIES UNDER PRINCIPAL INCOTERMS: You have learnt various Incoterms. Let us now discuss in brief the provisions for the two major terms viz., FOB and CIF. , FOB

Advance against export incentives, Advance against Export Incentives : Adv...

Advance against Export Incentives : Advances against the export Incentives are given at the pre-shipments tags as well as the post shipment stage. However, the major part of the a

Measurement problems in demands for resources, Q. Measurement problems in d...

Q. Measurement problems in demands for resources? Social influence- A student believes that smoking is really cool but since his friends think it's disgusting he doesn't smok

Research Methodology, Explain the steps involved in a research process.

Explain the steps involved in a research process.

Shoppers Stop, How should Shopper’s Stop develop its demand forecasts?

How should Shopper’s Stop develop its demand forecasts?

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd