Explain the term secondary data sources, Marketing Research

Assignment Help:

Question 1:

(a) Explain the term "secondary data sources".

(b) Why should a company use all potential sources of secondary data before initiating primary data research?

Question 2:

Outline the procedure for developing a questionnaire. Assume that you are developing a questionnaire for a new sandwich for McDonald's in several countries. Use this situation to discuss the questionnaire development.

Related Discussions:- Explain the term secondary data sources

How consumer behaviour is effected by beliefs, Q. How consumer behaviour is...

Q. How consumer behaviour is effected by Beliefs? The initial component is beliefs . A consumer may perhaps hold both positive beliefs toward an object (example coffee tastes

Risk as an importer, Risk as an Importer : The position is entirely oppo...

Risk as an Importer : The position is entirely opposite of what it is for the exporter. If the importer is billed in rupees, he does not stand to loss at all whether the foreign

Segmentation, Can you break down segmentation in simpler terms?

Can you break down segmentation in simpler terms?

Write a short note on fundamental properties of measurement, Write a short ...

Write a short note on fundamental properties of measurement. Answer There are four primary fundamental properties of measurement: assignment, distance, order and origin. A

Developing the ideas through discussions, Developing the Ideas through Disc...

Developing the Ideas through Discussions: Discussion concerning a problem often produces useful information. Various new ideas can be developed through such as exercise. Hence a re

Alternative hypotheses, A review of 100 opera patrons was conducted. Respo...

A review of 100 opera patrons was conducted. Respondents were asked how often they attended the symphony in a neighbouring city. The frequency of attendance was partitioned into

Market structure, 1. Perfect competitive and monopoly are extreme market st...

1. Perfect competitive and monopoly are extreme market structures,theoretically show garphically the short run equilibrium of both markets.To what extent are these markets realisti

exhaustible resource, 1. Species that have reached the extinction thresho...

1. Species that have reached the extinction threshold and are on the verge of extinction - beluga whales, African elephants, mountain gorillas and the California condor might be c

Procedural formalities-shipment of export cargo, Procedural Formalities...

Procedural Formalities : Let us now discuss various procedural formalities of excise rebate. Refund Procedure under Rule 12.The authorities involved in this Rule are: i) Juris

Export of goods under bond under rule 13, Export of Goods Under Bond Under ...

Export of Goods Under Bond Under Rule 13 : The exporters have been permitted to export the excisable goods without the payment of Central Excise duty. Exporters are required to

Write Your Message!

Name

Email id

Message

Verfication Code

User Account

All Pages