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Question 1:
(a) Explain the term "secondary data sources".
(b) Why should a company use all potential sources of secondary data before initiating primary data research?
(c) What pitfalls might a researcher encounter in using secondary data?
Question 2:
Outline the procedure for developing a questionnaire. Assume that you are developing a questionnaire for a new sandwich for McDonald's in several countries. Use this situation to discuss the questionnaire development.
Product, Price, Promotion, and Placement - Advertising and the Marketing Mix: Product, Price, Promotion, and Placement Advertising campaigns and how they are integrated with
please iam search for simple electronic ,fast result, instrument for test the ash in the flour could you guide me to the name of this instrument or model no. which should be hand h
1. Species that have reached the extinction threshold and are on the verge of extinction - beluga whales, African elephants, mountain gorillas and the California condor might be c
Procedure to obtain Export Licence : An application for grant of export licence in respect of items mentioned in the EXIM policy may be made in the prescribed form to the Director
PROCEDURE FOR MAKING A CLAIM : A claim will arise when any of the risks insured under the policy materialises. If an overseas buyer goes insolvent, the exporter becomes eligible f
Definition of Exchange Rate : A foreign exchange rate is simply the price of one country's money in terms of another country's money. In other words, the rate at which one country
FRUSTRATION OF CONTRACTS : There can be several factors beyond the control of the parties to a contract which makes the performance of contractual obligations impossible. Example
the relationship between customer interest and company interest
Data Processing Error: After the have been collected they are to be processed. This involves coding the responses, recording the codes, etc so that data collection can be transform
Q. Explain Search stage in organisational buying? Search stage: This stage comprises information search regarding vendors their credibility their compatibility with the requi
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