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Question 1:
(a) Explain the term "secondary data sources".
(b) Why should a company use all potential sources of secondary data before initiating primary data research?
(c) What pitfalls might a researcher encounter in using secondary data?
Question 2:
Outline the procedure for developing a questionnaire. Assume that you are developing a questionnaire for a new sandwich for McDonald's in several countries. Use this situation to discuss the questionnaire development.
How is Markov process applied in brand switching
Q. Explain about Sensory memory? Memory ranges in duration on a range from extremely short to very long term. Sensory memory comprises storage of stimuli that one mightn't ac
OBJECTIVES After studying this unit, you should be able to: 1. Explain the objectives of exchange control; 2. Describe the principal provisions of Foreign Exchange Regula
SPECIAL CONTRACTS : You have learnt that the applicable law can be the law of either party or that of a third party. It will be the Indian Contracts Act, if Indian law will apply.
What is Convergent validity Convergent validity is the extent to which scale correlates positively with other measures of same construct. It isn't essential that all these meas
: Outline the distribution system of Green Works, starting from factory to end customer. (Assume there will be local production)
How might this medical group tailor its marketing mix to appeal to this segment?
Question 1 Write a short notes on- A. Various types of Research(any five) B. Characteristics of Research Question 2 Expla
Q. Explain Search stage in organisational buying? Search stage: This stage comprises information search regarding vendors their credibility their compatibility with the requi
What is Descriptive and Analytical Research Descriptive research comprise surveys and fact finding enquiries of several kinds. The major objective of descriptive research is d
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