Explain the term secondary data sources, Marketing Research

Assignment Help:

Question 1:

(a) Explain the term "secondary data sources".

(b) Why should a company use all potential sources of secondary data before initiating primary data research?

(c) What pitfalls might a researcher encounter in using secondary data?

Question 2:

Outline the procedure for developing a questionnaire. Assume that you are developing a questionnaire for a new sandwich for McDonald's in several countries. Use this situation to discuss the questionnaire development.


Related Discussions:- Explain the term secondary data sources

Determine the primary editing problem, Determine the primary editing proble...

Determine the primary editing problem One of the primary editing problem concerns with faking of an interview. Such fake interviews are difficult to spot till they come to edit

Port procedures, PORT PROCEDURES : Export cargoes can be brought into the ...

PORT PROCEDURES : Export cargoes can be brought into the port only after the ship has been all owned a berth and declared for loading. Some port authorities in India require the s

State the coding process in details, State the coding process in details ...

State the coding process in details Coding involves assigning numbers or other symbols to answers so responses can be grouped into a limited number of categories or classes. Part

Free exports, Free Exports: All goods may be exported without any restrict...

Free Exports: All goods may be exported without any restriction except to the extent such exports are regulated by the Negative List of Exports or any other provision of this poli

Sampling errors, Quite frequently marketing studies are based on sample of ...

Quite frequently marketing studies are based on sample of people or products or stores. The results emerging from such studies are then generalized that is applied to the entire po

Importance of data cleaning in preliminary data analysis, Discuss importa...

Discuss importance of data cleaning  in preliminary data analysis In most surveys, it takes place so that respondent has either provided ambiguous response or response has bee

Explain the typese of customers, Q. Explain the typese of customers? O...

Q. Explain the typese of customers? One group can include the price-sensitive ones called the transactional ones. In India this segment exists in mainly product categories ra

Specific voyage policy, Specific Voyage Policy : A Voyage Policy covers th...

Specific Voyage Policy : A Voyage Policy covers the risks that may arise during a journey from specific place to another. The terms and conditions of the insurance are set out in

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd