Explain the term secondary data sources, Marketing Research

Assignment Help:

Question 1:

(a) Explain the term "secondary data sources".

(b) Why should a company use all potential sources of secondary data before initiating primary data research?

(c) What pitfalls might a researcher encounter in using secondary data?

Question 2:

Outline the procedure for developing a questionnaire. Assume that you are developing a questionnaire for a new sandwich for McDonald's in several countries. Use this situation to discuss the questionnaire development.


Related Discussions:- Explain the term secondary data sources

Rephrasing the research problem, Rephrasing the Research Problem: Finally t...

Rephrasing the Research Problem: Finally the researcher must sit to rephrase the research problem into a working proposition. Once the nature of the problem has been clearly unders

Major applications of consumer behaviour, Q. Show the Major applications of...

Q. Show the Major applications of consumer behaviour? Marketing strategy: The most noticeable is for marketing strategy or making better marketing campaigns. For instance by

Illustrate sociological model of consumer behaviour, Q. Illustrate Sociolog...

Q. Illustrate Sociological model of consumer behaviour? Sociological model: As-per to this model the individual buyer is a part of the institution called society. Ever since

Interviewer bias, This error occurs on account of interview influence in co...

This error occurs on account of interview influence in conducting an interview or wrong recording by him. By putting emphasis on a certain word or phrase in a questionnaire intervi

What is neutral alternative in dichotomous, When selecting use of a neutral...

When selecting use of a neutral alternative in dichotomous questions what considerations must be kept in mind? Answer

Nature of personality that influence consumer behaviour, Q. Nature of perso...

Q. Nature of personality that influence consumer behaviour? The study of personality discloses three distinct aspects: Personality reproduce individual differences Pe

Databases, 4 types of maintaining a database and description

4 types of maintaining a database and description

Role of culture in international marketing, Problem 1 Define internatio...

Problem 1 Define international marketing. Explain the need and significance of international marketing. Meaning Need Significance   Problem 2 Why shou

Discuss about the objectives of research, Discuss about the Objectives of R...

Discuss about the Objectives of Research All researchers aim at finding answer to questions by implementing certain scientific procedures. Research investigates truth, which is

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd