Explain the term secondary data sources, Marketing Research

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Question 1:

(a) Explain the term "secondary data sources".

(b) Why should a company use all potential sources of secondary data before initiating primary data research?

(c) What pitfalls might a researcher encounter in using secondary data?

Question 2:

Outline the procedure for developing a questionnaire. Assume that you are developing a questionnaire for a new sandwich for McDonald's in several countries. Use this situation to discuss the questionnaire development.


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