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Question 1:
(a) Explain the term "secondary data sources".
(b) Why should a company use all potential sources of secondary data before initiating primary data research?
(c) What pitfalls might a researcher encounter in using secondary data?
Question 2:
Outline the procedure for developing a questionnaire. Assume that you are developing a questionnaire for a new sandwich for McDonald's in several countries. Use this situation to discuss the questionnaire development.
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How might this medical group tailor its marketing mix to appeal to this segment?
Q. Explain the concept of product positioning? Ans : As rightly said by Al Ries with Jack Trout (who introduced the concept of Positioning in the early 1970's in their series
explain the dinning phylosophers problem
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PROCESS MARKETING INFORMATION SYSTEM.
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