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Question 1:
(a) Explain the term "secondary data sources".
(b) Why should a company use all potential sources of secondary data before initiating primary data research?
(c) What pitfalls might a researcher encounter in using secondary data?
Question 2:
Outline the procedure for developing a questionnaire. Assume that you are developing a questionnaire for a new sandwich for McDonald's in several countries. Use this situation to discuss the questionnaire development.
what is relationship marketing ?
What is Convergent validity Convergent validity is the extent to which scale correlates positively with other measures of same construct. It isn't essential that all these meas
This enable the decision maker to select the most appropriate course of action. This needs more care and efforts. If validates or verifies the expected outcomes of each hyp
Procedures for Furnishing the Forms : The declaration form GR (in duplicate) shall be submitted in duplicate to the commissioner of Customs. After duly verifying and authenticatin
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What types of personal interviewing methods are used in marketing research? Answer Personal interviewing methods used in marketing research are generally classified into i
Remittances Connected with Exports : Exporters are permitted to retain upto 25% (50% in the case of EOUs located in EPZI Software Technology Parks/Electronics Hardware Technology
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Export of computer Software : Export of Computer Software in physical form is done on GRPP forms. Export of computer software in non-physical form should be declared on SOFTEX fo
Difference between cohort analysis and longitudinal design The major difference between cohort analysis and longitudinal design hence is the sample. Whereas longitudinal design
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