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Question 1:
(a) Explain the term "secondary data sources".
(b) Why should a company use all potential sources of secondary data before initiating primary data research?
(c) What pitfalls might a researcher encounter in using secondary data?
Question 2:
Outline the procedure for developing a questionnaire. Assume that you are developing a questionnaire for a new sandwich for McDonald's in several countries. Use this situation to discuss the questionnaire development.
Paradise land management case study
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Product, Price, Promotion, and Placement - Advertising and the Marketing Mix: Product, Price, Promotion, and Placement Advertising campaigns and how they are integrated with
1. What issues would need to be considered in choosing a sample to investigate each of the following claims? Give an example of a way a sample might be chosen which would be likely
What is Historical Research Any research that makes use of observations based on past events is termed as historical approach.
You are the member of an advertising team assembled to develop a promotional campaign for a new digital camera. Develop three headlines for these campaigns each based on one of the
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Q. Explain different market segments in given problem? You should identify two competing products or services that aim at different market segments. Ideally one of these should
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