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Question 1:
(a) Explain the term "secondary data sources".
(b) Why should a company use all potential sources of secondary data before initiating primary data research?
(c) What pitfalls might a researcher encounter in using secondary data?
Question 2:
Outline the procedure for developing a questionnaire. Assume that you are developing a questionnaire for a new sandwich for McDonald's in several countries. Use this situation to discuss the questionnaire development.
you purchace a byke so make a assinment with marketing concept
Key concept behind marketing research?
Question: The Belle Mare water park was set up in 1999, with the objective of providing leisure facilities to Mauritians and tourists. The park did not enjoy the expected succ
Procedural Formalities : The Shipping Bill and the other documents are submitted to the Custom House as soon as the Rotation No. has been given to the carrier. As soon as the docu
Types of cognitive involvement Cognitive involvement - where a person is enthused to learn all s/he can about the product. Product involvement > the consumer's stage
Question: You are appointed as the Group Marketing Director of a renowned hotel group. Your task is to develop a business plan to attract sales and achieve an occupancy rate of
Risk as an Exporter : you may draw your export bills either in rupees or in foreign currencies. If you have drawn your export bills in Indian currency i.e., rupees, you will not
Q. Explain the Nature of consumer behaviour? Consumer behaviour is dynamic The perceptions, feelings, thinking and actions of the customer and the society at large keep ch
Q. Example to have the consumer reflexively? A special issue in memory are consequently called 'scripts' or procedures we remember for doing things. Scripts involve a sequence
Explain about the Internal consistency reliability Internal consistency reliability is used to assess the reliability of a summated scale where several items are summated to fo
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