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Question 1:
(a) Explain the term "secondary data sources".
(b) Why should a company use all potential sources of secondary data before initiating primary data research?
(c) What pitfalls might a researcher encounter in using secondary data?
Question 2:
Outline the procedure for developing a questionnaire. Assume that you are developing a questionnaire for a new sandwich for McDonald's in several countries. Use this situation to discuss the questionnaire development.
Q. Explain about Operant conditioning? Instrumental or else operant conditioning involves a different series of events and this what we usually think of as learning. The common
You are the member of an advertising team assembled to develop a promotional campaign for a new digital camera. Develop three headlines for these campaigns each based on one of the
list out secondary sources of information while pursuing market research
1. How do advertisers try to use group influence? Can you find any specific examples and describe the relevant theory of group behavior and influence? 2. “Consumer behavior is irra
is control and strengh is same in order to do the marketing plan ?.
traditional and modern value delivery process?
Foreign Exchange Transactions : A foreign exchange transaction is ultimately the purchase or sale of one national currency against another arising out of import or export of goods
Responsibilities of the Insured : It is the duty of the insured or his agents, in all cases, to take such measures as may be reasonable to avert or minimise a loss. Further,
Difference between cohort analysis and longitudinal design The major difference between cohort analysis and longitudinal design hence is the sample. Whereas longitudinal design
Procedural Formalities : Let us now discuss various procedural formalities of excise rebate. Refund Procedure under Rule 12.The authorities involved in this Rule are: i) Juris
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