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Question 1:
(a) Explain the term "secondary data sources".
(b) Why should a company use all potential sources of secondary data before initiating primary data research?
(c) What pitfalls might a researcher encounter in using secondary data?
Question 2:
Outline the procedure for developing a questionnaire. Assume that you are developing a questionnaire for a new sandwich for McDonald's in several countries. Use this situation to discuss the questionnaire development.
The variables in the file ASSIGN, in order from column 1 by column 8, are: Week, SalesExp (unit sales in experimental group), SalesCntl (unit sales in control group), BPriceExp
Standard Policies The ECGC has designed four types of Standard Policies to provide cover for shipment made on short-term credit. i) Shipments (Comprehensive Risks) Policy
1. How do advertisers try to use group influence? Can you find any specific examples and describe the relevant theory of group behavior and influence? 2. “Consumer behavior is irra
Exemption under Bond under Rule 13: The procedure under this Rule is similar to the one under Rule 12, except that under this Rule appropriate bond is to be executed. Under t
ECGC SCHEMES FOR COVERING EXCHANGE RISKS: The ECGC has evolved two schemes to provide greater protection to exporters of capital goods and turnkey project against the risk of fluc
Export promotion Capital Goods Scheme: Capital goods both new and second hand, may be imported under the Export promotion Capital Goods (EPCG) Scheme. The import of second hand ca
You are the member of an advertising team assembled to develop a promotional campaign for a new digital camera. Develop three headlines for these campaigns each based on one of the
Consumers are connect in both internal and external information search. Internal search engages the consumer identifying alternatives from his or her memory. For certain s
Customs Clearance Stages: There are four stages of customs involvement. These are: 1) Processing of documents at the Customs House i.e. the main office. This stage involves:
Duty Entitlement Pass Book : Under the Duty Entitlement Pass Book scheme, an exporter shall be eligible to claim credit as a specified percentage of FOB value made in freely conve
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