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(a) Define the term Public Relations as per the British Institute of PR and explain the relevance and interdependence of
i. PR and marketing and
ii. PR and advertising. (b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, explain on the steps required for activating a PR campaign. Use a relevant example to explain the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
P lanning for Quality All projects have specific measurable objectives and goals to achieve. Planning quality is the first step which systematically translates the obj
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A key to success in a global knowledge economy Knowledge is the key to success. Organisations have to appreciate the competitive advantage of knowledge. Knowledge acquired has
There are different types of audits performed to check discrepancies in various departments some of the types of audits are described. Economic audits or reviews.
AACR 2- 1988 revised - L C descriptive rules: Anglo-American cataloging rules/ prepared under the direction of the Joint Steering Committee for Revision of AACR, a committee o
Question 1: Explain in detail how you would set up an effective and efficient control system for a newly opened hotel. Question 2: Discuss the various stages of the foo
Question 1 Discuss the stages of CRM implementation Question 2 Discuss CRM vendors in brief Question 3 The aim of BPR is to redesign and change the existing practices or
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