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(a) Define the term Public Relations as per the British Institute of PR and explain the relevance and interdependence of
i. PR and marketing and
ii. PR and advertising. (b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, explain on the steps required for activating a PR campaign. Use a relevant example to explain the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
C ommunity The community element requires attention, organisation and also nurturing. The members of the community might choose to join together to help each other and share t
Six Sigma - Cynics view The Six Sigma has taken on the life of its own. The cynics might see it as "the next big thing" which will fade as soon as the new buzzword will come al
Translation Service: One of the constraints in the flow of information is the language barrier. About half of world's literature is published in languages other than English
Sewing: Before sewing, the pages of a books must be pressed firmly, to expel air and also to crease the folds of the sheets. Books are to be trimmed before sewing. There are
K e y concepts of management The Key concepts of management in Six Sigma are Critical-To-Quality (CTQ), defect, process capability, variation, stable operations and Design Fo
Question 1 List the legal provisions of Uniform Customs and Practices for Documentary Credit in relation to Letter of Credit Question 2 Write a note on i) Imports by 100%
Questioning and Interview Schedule: Meaning: The questioning is a technique of data collection where the sources of data is the subject himself/herself. Here, the data a
Assigning the Class Number: Once the specific subject is formulated, assigning the correct Class Number can be done with the help of the classification scheme. But this process c
QUESTION 1 (a) Describe the role of public sector in the development of tourism Industry? (b) Describe the role of private sector in the development of tourism Industry?
QUESTION 1 While managing institutions, managers have to deal with four variables (a) Identify and briefly describe these four variables (b) Using a concrete example expl
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