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(a) Define the term Public Relations as per the British Institute of PR and explain the relevance and interdependence of
i. PR and marketing and
ii. PR and advertising. (b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, explain on the steps required for activating a PR campaign. Use a relevant example to explain the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
Advantages and Disadvantages of Stock Verification Some of the advantages and disadvantages of stock verification are listed in this section. Advantages • By revea
Consulting: Consulting work can be done at prescribed intervals or as and when needed for placing an urgent order. For this purpose, subject lists are typed out from the car
P urpose of management of quality Let us first discuss the importance of quality. Quality is important as it helps organisations achieve their internal and external g
The excellence theory is a general theory of public relations that resulted from a 15- year study of best practices in communication management funded by the International Associat
why is it important for managers to understand macro economics
QUESTION 1 Describe the powers the Permanent Secretary may exercise for the purpose of enforcing the Occupational safety and Health Act, 2005. QUESTION 2 (a) Explain th
S pontaneous or intentional Most of the Communities of practice begins without any intervention or the development effort from the organisation. The members spontaneously join
Nature of Terms: In an analysis of classification terminology, Prasad (1986) had identified three types of terms - normative, fundamental and associative. Normative terms are
Question 1 Intermediation is the process of linking savers of money with those who are in need of money. Explain the intermediation process of banks. 2 Business lo
Listening Skills To be an effective communicator you should not only be a good listener but should also know how to express your ideas. By listening perfectly to others you wil
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