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(a) Define the term Public Relations as per the British Institute of PR and explain the relevance and interdependence of
i. PR and marketing and
ii. PR and advertising. (b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, explain on the steps required for activating a PR campaign. Use a relevant example to explain the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
Government Relations This is a sub function of corporate communication more frequently called public affairs. Depending on your organizations, the importance of government re
Aids to Searching Subject searching in OPAC creates certain problems for the users. Several OPACs have been developed to ease vocabulary selection and aid in searching. When
Intercultural communication is the method of sending and receiving messages between people whose cultural background leads them to interpret verbal and non-verbal signs differently
Types: There are various types of survey research-descriptive, evaluative, comparation, correlation, longitudinal, cross-sectional, cross-cllltural, etc. Descriptive Survey:
Question 1 Write a short note on technology strategy. Describe in detail about the innovation management Question 2 What is the importance of technology diffusion? What are t
Definition of Library Classification: Having understood the meaning of classification in library science, let us now go through a few well-known definitions of library classif
A large unit manufacturing electrical goods which has been known for its liberal personnel policies and fringe benefits is facing the problem of low productivity and high absenteei
QUESTION 1 (a) What is ergonomics? How would you identify ergonomic problems and what kind of workplace problems can ergonomics solve? (b) How would you improve the design o
Question 1 Logistics is one of the key areas in international business. Explain the meaning and objectives of logistics Question 2 Which is the main transport document
GENERAL OBSERVATIONS: Large scale use of information in all countries by a wide cross section of people has resulted in the coming of terms like 'information age and informati
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