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(a) Define the term Public Relations as per the British Institute of PR and explain the relevance and interdependence of
i. PR and marketing and
ii. PR and advertising. (b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, explain on the steps required for activating a PR campaign. Use a relevant example to explain the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
Whom do you think Rajender will eat with ?
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Question 1 The excellence theory is a general theory of public relations that resulted from a 15-year study of best practices in communication management funded by the Internat
Total Marks – 40 (Note: The information for this question is based on the material contained in Hopkins, Andrew (1999) Managing major hazards: the lessons of the Moura Mine Disast
Arranging Personnel: Planning for document selection should also cover the personnel or human factor. The people involved in the selection process are the librarian, the a
QUESTION 1 (a) Write short notes on the following terms and provide examples where appropriate? I. Rural tourism II. Urban Tourism III. Ecotourism IV. Culture touri
mr vincent the manager
QUESTION 1 (i) Why ethics is important in procurement? (ii) How a public official involved in planning or conducting public procurement proceedings or contract administratio
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Q uality control Quality control uses techniques and performs activities to compare actual quality performance with requirements and define appropriate actions if ther
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