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(a) Define the term Public Relations as per the British Institute of PR and explain the relevance and interdependence of
i. PR and marketing and
ii. PR and advertising. (b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, explain on the steps required for activating a PR campaign. Use a relevant example to explain the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
Steps for force account Now that we are aware of the requirements for force account contracting, let us understand the steps involved in force account contracting: 1. Est
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QUESTION 1 What motivates companies to indulge in major merging or taking-over endeavours as a strategy to increase output and revenue? QUESTION 2 Short-, medium-, and
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