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(a) Define the term Public Relations as per the British Institute of PR and explain the relevance and interdependence of
i. PR and marketing and
ii. PR and advertising. (b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, explain on the steps required for activating a PR campaign. Use a relevant example to explain the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
I dentifying customers Customer is responsible for communicating the project needs and also verifying that the requirements have been met at the project completion. The custom
in what ways does the change in organization approach to leadership reflect the same conditions as those that influence its current approach to management?
RightPages and Science Direct: Online Document Delivery Services Another two publishers, namely Springer-Verlag and Elsevier Science, have announced launching of online docum
Benefits of Project Quality Management Let us now discuss the benefits of quality in project performance. C ustomer satisfaction: It is the result of a quality project
Q. Has FCA be efficient in addressing privatization questions? Ans. Yes. Greensboro, North Carolina, faced this issue, and FCA was instrumental in trade with it. When the
QUESTION 1 (a) Write short notes on the following terms and provide examples where appropriate? I. Rural tourism II. Urban Tourism III. Ecotourism IV. Culture touri
A large unit manufacturing electrical goods which has been known for its liberal personnel policies and fringe benefits is facing the problem of low productivity and high absenteei
CLASSIFIED CATALOGUE: A classified catalogue is a form of subject catalogue, in which the entries are arranged by the class number which representing the subject of document,
Referral Centres: A referral centre is some sort of "information desk" for the scientific and technical community which does not provide enquirers directly with the informatio
Collection and Storage of Documents: From the dawn of civilisation man has recognised the need for collecting and preserving the records of human thought. Books and other grap
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