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(a) Define the term Public Relations as per the British Institute of PR and explain the relevance and interdependence of
i. PR and marketing and
ii. PR and advertising. (b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, explain on the steps required for activating a PR campaign. Use a relevant example to explain the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
The areas to be considered while monitoring and controlling a contract are wide spread. They are: P h y sical mobilisation: In this stage, the contractor gathers people, m
Conditions for adopting force account List of the situation where you can utilise force account is mentioned below: Works are small or in remote locations where mobilis
Title Catalogue: In a title catalogue, the titles of documents occupy at the leading section of entries, which are arranged in an alphabetical order. Queries of readers who re
Although tourism has brought economic benefits, it has significantly contributed to environmental degradation, negative cultural and social impacts and habitat fragmentation. Tour
‘Property management is more about managing an asset than managing a building: discuss with reference to the role of a commercial property manager.’ Prepare an essay or discussion
C onnecting professional development and corporate strategy The CoP builds value by connecting the personal development and also the professional identities of the practitione
PERIODICALS SELECTION: In Section 8.2, you have seen that acquisition work includes three distinct phases of activities. Periodicals selection is the fist phase. The selection
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Cooperative and Centralised Cataloguing There are many similarities in objectives and purposes of cooperative and centralised cataloguing, however, there are many differences
Public Catalogue -Circulation Area in library building in library management Public catalogue is the key to the document collection in a library and frequently used by the re
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