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(a) Define the term Public Relations as per the British Institute of PR and explain the relevance and interdependence of
i. PR and marketing and
ii. PR and advertising. (b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, explain on the steps required for activating a PR campaign. Use a relevant example to explain the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
Question 1 The event manager plays a pivotal role in event management company. Discuss his role and explain the important steps he has to take to ensure a successful event
QUESTION 1 Describe the tactics that appear the most successful in persons seeking compliance? QUESTION 2 i Do work attitudes predict behavior at work? Support your ans
QUESTION 1 (a) What do you understand by the term 'Enterprise Resource Planning (ERP)? Discuss the evolution of ERP (b) How business process re-engineering can be integrated
N eed for project quality standards Project quality standard help the organisation in defining specific measurable objectives. The objective tells if the goals are being met a
Context Setting 'Context setting' implies that the significance and inter-relatedness of individual dataitems be made explicit, and piece of information in the entire scheme
T ools and techniques used for quality planning Let us now see some of the tools and techniques used for quality planning. They are: C ost /benefit analysis: This is an
List the various reasons in Organization xyz , which lead to its development
Early Stage - Evolution of catalogue - library catalogue code: Some such methods though primitive, existed almost until the time the manuscripts came to end and ceased to be t
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Methods Following is a brief description of the prevalent methods of stock taking. Stock Verification by Accession Numbers: The accession numbers of the books from t
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