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(a) Define the term Public Relations as per the British Institute of PR and explain the relevance and interdependence of
i. PR and marketing and
ii. PR and advertising. (b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, explain on the steps required for activating a PR campaign. Use a relevant example to explain the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
Public documentation/information centres: Established from public funds, these may not be self- supporting financially. In developing countries, documentation and information
Question: (a) What are the characteristics of a queuing system? (b) What are the implications of waiting lines? (c) List and explain briefly the most important factors to
Oral Presentation It provides to spoken, rather than written communication where information is expressed to a group. The spoken word is frequently augmented by visual aids suc
T he change owner The change owner is the person assigned to essentially arrange and then make the approved changes to the system. The change owner is consulted about the foll
How will you influence people to strive willingly for group objectives in your organisation(Target based industry) ? apply your interpersonal influence through communication proces
QUESTION 1 Critically discuss the concept of disasters as applicable to the tourism industry and analyze the pre-requisite and ingredients of an effective tourism disaster mana
QUESTION 1 a. Describe the 4 identity statuses put forward by James Marcia b. Adolescence is often described as a period of storm and stress [Hall. 1904]. Evaluate this clai
Implement a successful conservation programme: To implement a successful conservation programme, the staff must know: The nature of base materials and manufacturing
Question 1: a. What are the traditional measures of development? b. What are the basic characteristics of the least developing nations? c. According to Denis Goulet, what
QUESTION 1 Negotiators are likely to make systematic errors while processing information. Discuss the cognitive biases that are likely to hold back the performance of negotiato
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