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(a) Define the term Public Relations as per the British Institute of PR and explain the relevance and interdependence of
i. PR and marketing and
ii. PR and advertising. (b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, explain on the steps required for activating a PR campaign. Use a relevant example to explain the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
QUESTION (a) Define the term ‘Business Process Re-engineering (BPR)' and explain the role of BPR in the context of Enterprise Resource Planning (ERP). (b) ‘Firms sometimes u
BINDING MATERIALS: The quality of binding depends on the type of materials. As a working librarian or a prospective librarian you would need to be conversant with the types an
Procedure: The actual process of document selection may be initiated in different ways. The acquisition staff take note of the desirable items and present them to the subject
PERIODICALS SELECTION: In Section 8.2, you have seen that acquisition work includes three distinct phases of activities. Periodicals selection is the fist phase. The selection
#questioWhom do you think Rajender will eat with? Why? 2. If you were one of the other foremen, what could you do to make Rajinder’s transition easier? END OFn..
what it is all about?
1. Carry out the preliminary investigation of the organisation and yourself in relation to it, as follows: a) Give an initial appraisal of the organisation’s aims and preparedness
QUESTION 1 Explain how the Wiig Knowledge Management model is related to the Nonaka and Takeuchi model QUESTION 2 Explain clearly the three major stages of an integrate
QUESTION (i) Explain the term Position Audit and discuss how it helps an organisation perform better planning (ii) The marketing manager of Juicy Drinks Ltd has invited you
QUESTION Today, there are a wide variety of tools and techniques that have been designed to help companies and their people produce their products better and more efficiently.
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