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(a) Define the term Public Relations as per the British Institute of PR and explain the relevance and interdependence of
i. PR and marketing and
ii. PR and advertising. (b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, explain on the steps required for activating a PR campaign. Use a relevant example to explain the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
Indexing and Abstracting Services: While the compilation and publication of an indexing and abstracting service in itself is an information service, many publishers of these s
RESEARCH APPROACH: Research approach (design) is the researchers overall plan for answering the research questions. The design indicates whether or not there is an interve
Question 1: Set up a cost control system for a newly established hotel. i) Explain how you would proceed. ii) What set of documentation you will require and wh
Question 1: Elaborate on the weaknesses of the Traditional Model of Public Administration. Question 2: Define the term "Administrative Reform". Why is it so critical i
QUESTION a) Outline four major benefits of ERP implementation. b) 'An ERP integrates the organization as one functional unit'. Briefly explain the meaning of this statement.
FORMAT In the Unisist reference manual 'a (machine readable) bibliographic record is defined as a collection of information which pertains to a single document and which is s
Q uality assurance Assurance is the process of gaining stakeholders confidence by providing evidence that the quality-related activities are being performed effectively and th
M odel which supports EPM Enterprise project management is an optimistic trait of the organisation that changes the way business is conducted through projects. A replica of an
Question 1: What are the e-HR strategies and guidelines that organisations need to consider when adopting use of technology to attract talented employees and discuss in det
QUESTION (a) Explain the differences between warrants and convertible debentures (b) The fundamentalist insists that no one should purchase or sell a share on the basis of t
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