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(a) Define the term Public Relations as per the British Institute of PR and explain the relevance and interdependence of
i. PR and marketing and
ii. PR and advertising. (b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, explain on the steps required for activating a PR campaign. Use a relevant example to explain the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
Question 1: Identify the raison d'etre and the relation of culture in hospitality. Use a diagram to illustrate the characteristics that influence the cultural environment and
Classification and Cataloguing Policy: Whatever may be the scheme of classification or catalogue code chosen, a policy should be formulated for their application. Some of t
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describe the impact of operations strategy at different levels within the organization.
QUESTION 1 (a) What is shop floor control and what are its different functions? (b) What are the advantages and disadvantages of Kanban process? (c) What do you understan
Problem: a) Authentication is the mechanism whereby a system securely identifies their users. Authentication system provides answers to the following questions: - Who is t
Question 1: (a) Describe the concept of "modelling' as applied in educational administration. Analyze this concept with respect to the synoptic and the incremental models of po
contemporary approach
Response Rate This is the percentage of responses generated through a direct marketing campaign.
Question 1 Explain the various inputs , tools and techniques of qualitative risk analysis process Question 2 The risk mitigation methodology describes the approach to contro
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