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(a) Define the term Public Relations as per the British Institute of PR and explain the relevance and interdependence of
i. PR and marketing and
ii. PR and advertising. (b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, explain on the steps required for activating a PR campaign. Use a relevant example to explain the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
T he configuration manager The configuration manager is approximately tangential to the change management process in that, the configuration manager has no approval authority
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Referral Services Referral services are to be distinguished from reference service, discussed earlier. Referral services do not provide the user with the documents or informa
Reasons for a negotiation As we now aware that negotiation is a process, we will now learn the reasons for which the negotiation plays a crucial role. Detailed negotiatio
critically analyze mr. vincent''s reasoning
Question 1 Define strategic quality management. Describe the elements of strategic quality management Question 2 Explain the types, advantages and drawbacks of qualitative re
Question: Jaimie and Mary are work colleagues in the support team of a large department at the University. Mary has been on maternity leave and the department was reorganised
Question 1 The excellence theory is a general theory of public relations that resulted from a 15-year study of best practices in communication management funded by the Internat
Libraries as Facilitators: The libraries are no longer passive observers of users trying to find their ways in libraries to locate what they want and are no more considered as
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