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(a) Define the term Public Relations as per the British Institute of PR and explain the relevance and interdependence of
i. PR and marketing and
ii. PR and advertising. (b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, explain on the steps required for activating a PR campaign. Use a relevant example to explain the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
CD-ROM Networks CD-ROM has become an important medium for the storage and dissemination of information. Many information products are now available on CD-ROM. CD-ROMs represen
Evaluation of Data : The historical data should be subjected to two types of evaluation. External Criticism: Evaluation of data is concerned with authenticity or g
Referral Centres: A referral centre is some sort of "information desk" for the scientific and technical community which does not provide enquirers directly with the informatio
(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of i. PR and marketing and ii. PR and adverti
QUESTION 1 (a) Identify and critically discuss the different phases involved in the road map to ISO 9001:2008 Certification (b) ISO 9001:2008 is based on a framework known a
Question: (a) What, according to you, are the essential elements of an effective ergonomic program? State the reasons for establishing such a program at a place of work. (b
moral responsibility and blame
what it is all about?
LIBRARY CATALOGUE-Introduction Library catalogue is an essential and important tool for any library. This tool has been developed to facilitate the use of reading materials in
Referral Services Referral services are to be distinguished from reference service, discussed earlier. Referral services do not provide the user with the documents or informa
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