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(a) Define the term Public Relations as per the British Institute of PR and explain the relevance and interdependence of
i. PR and marketing and
ii. PR and advertising. (b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, explain on the steps required for activating a PR campaign. Use a relevant example to explain the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
QUESTION (a) Explain, using examples, the Prevention, Appraisal and Failure (PAF) model for measuring quality costs and briefly assess its potential for use in a service organi
M e t r i cs Metrics is defined as the measurement to determine the degree of the conformance to the specifications. This measurement allows the organisation to improv
The study of the structure and development of the UoS by the information professional can be shown to be a necessary implication of the five laws of library science. Law 1 And I
Macrowriting This term discover issues in written documents that have to do with the document as a whole. Important macrowriting parts include the overall company logics there
QUESTION 1 What were the main arguments for and against the Independence of Mauritius in the 1960s? QUESTION 2 "The President of the Republic of Mauritius is a constitu
Construction Procedure: Parts of a Questbnnaire or Interview Schedule A questionnaire or an interview schedule contain the following parts: a) Introduction and Instr
Critically analyze Mr. Vincent’s reasoning.
Cyclostyled Form: Revised version of bound register form came into existence due to the typewriter and cyclostyling machine. The entries are typed. Multiple copies (up to four
why is it important for managers to understand macro economics
Management by Objectives (MBO) Management technique is based on target-setting theory in which employees are given specific measurable goal to achieve. MBO has been shown to
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