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(a) Define the term Public Relations as per the British Institute of PR and explain the relevance and interdependence of
i. PR and marketing and
ii. PR and advertising. (b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, explain on the steps required for activating a PR campaign. Use a relevant example to explain the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
Shelf Arrangement: Once the library has a taken decision on the number of sequences in which the total collection is to be organised the material in the shelf in each sequence
Functions of Quality Standard Quality standards are the vital part in forming the Quality framework. They outline the elements of a quality. The functions of Quality standards
Fiction: Fiction needs most careful consideration in view of heavy demand and use and its ephemeral nature. Still its heavy use may prompt librarians to decide on binding, b
. During the analysis of a process that was evaluated, a situation arose where it was seen that the variability of the data points collected was non-random on several occasions, i.
Question: Worker's compensation and injury pensions: (a) What were the problems encountered by injured workers prior to the Workmen's Compensation Act? (b) How has the
QUESTION 1 Explain each of the following concepts- (a) PESTEL analysis of the macro-environment (b) Porter's five forces (c) Value chain analysis QUESTION 2 Th
Question 1: (a) Describe briefly the services/operations included in the Rooms Division Management of a first class hospitality establishment. (b) Discuss the key concepts t
Conditions for adopting shopping We should adopt shopping when: It is an appropriate method for execution of works of small value in a short period of time. In the case
SAMPLING ERROR AND SAMPLING BIAS: Sampling error may be deiined as the difference between data obtained from random sample and data obtained from entire population. E
Conflicting Factors: Demand, supply and finance are the three major factors governing collection development. Both demand and supply will be increasing while finance will be a
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