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(a) Define the term Public Relations as per the British Institute of PR and explain the relevance and interdependence of
i. PR and marketing and
ii. PR and advertising. (b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, explain on the steps required for activating a PR campaign. Use a relevant example to explain the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
QUESTION 1 A core concept in implementing TQM is Deming's 14 points, a set of management practices to help companies increase their quality and productivity. List 7 points and
QUESTION a) Outline four major benefits of ERP implementation. b) 'An ERP integrates the organization as one functional unit'. Briefly explain the meaning of this statement.
Question 1: (a) Define the term "value". (b) Distinguish between functional value and emotional value. Illustrate by using relevant examples. (c) How can functional an
Question 1 What should an interviewee remember before being interviewed? How can a potential interviewee prepare for an interview? Question 2 Discuss the different types o
Question: (a) Selection of Consultant; (i) Give the reasons why an Expression of Interest may be required as a first step in the Procurement of Consultancy services. (ii
Car Management System: You have been approached by a Used Car Dealership who wishes to introduce an IT system to support their business. You are required to implement a protot
Major Types of Validity: Different aspects or facets of validity questions are explained by the type of validity, and number of indirect and logical methods have evolved t
hi
QUESTION 1 Implementation of selected strategies is a phase in the strategic management process. Discuss the key issues that need to be considered in this phase. QUESTION 2
PERIODICALS RECEIVING WORK: The work of receiving periodicals is perhaps the most difficult activity in the Periodicals Department. It requires thoughtful planning and systema
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