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(a) Define the term Public Relations as per the British Institute of PR and explain the relevance and interdependence of
i. PR and marketing and
ii. PR and advertising. (b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, explain on the steps required for activating a PR campaign. Use a relevant example to explain the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
QUESTION (a) Explain the Arbitrage Pricing Theory. In what ways the Arbitrage Pricing Theory is considered to be a superior model. What are its main limitations? (b) Disting
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We have completed the review of the elements in the retirement planning process. We will conclude Part I with a case assignment, which require students to apply what they have lear
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Explain what you understand by this statement in the context of strategic inventory management.
Development of Library Resource Sharing Network The development of library networks is the result of computerisation of catalogues and bibliographic databases and the developm
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