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(a) Define the term Public Relations as per the British Institute of PR and explain the relevance and interdependence of
i. PR and marketing and
ii. PR and advertising. (b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, explain on the steps required for activating a PR campaign. Use a relevant example to explain the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
M e rgers and Acquisition Mergers and acquisitions (M and A) is a corporate finance strategy that helps companies to attain their objectives and financial goals. It involves
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Control and Flexibility in Contracts Contracts form the backbone of project management today. Project management techniques have developed in response to severe pressures such
Question 1: (a) Define the term "value". (b) Distinguish between functional value and emotional value. Illustrate by using relevant examples. (c) How can functional an
Objectives of INFLIBNET The main objectives INFLIENET are as under: To evolve a national network of libraries and information centres in the country and to improve info
What is Internet? There are many ways to answer this question and how you choose to answer is really a matter of how you use it. To some people, it is a source of entertainme
QUESTION 1 One of the key questions in determining the company situation analysis is to find out the firm's resource strengths and weaknesses and its external opportunities and
describe the conditions for liquidation
Requirements for direct contracting Let us now look at the requirements for direct contracting: The requirement of direct contracting should be such that it can be ju
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