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(a) Define the term Public Relations as per the British Institute of PR and explain the relevance and interdependence of
i. PR and marketing and
ii. PR and advertising. (b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, explain on the steps required for activating a PR campaign. Use a relevant example to explain the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
discuss under definition the channel of marketing communication
Information Services: Some of the significant information services which have been evolved as a result of developments in communications are: electronic delivery of documents,
R easons for quality improvement The Quality Improvement helps the organisation to continuously improve the quality of the product or the service. The quality improvement can
Issues of Periodicals and Non-Book Material-Storing, Shelving and Arrangement: Most libraries have periodical collections, the current issues having to be display for browsing
Q. How is the cost of FCA best defensible to the public? FCA is not a fixed product it is an approach, it is potential to tailor a cost-effective FCA system to meet the require
Question: a) List and describe the main components of the MACSS. b) S.W.I.F.T. monitors the payments traffic of members of the MACSS Closed User Group (CUG) and will dir
Question (a) (i) What are the main characteristics of an ERP system? (ii) List FIVE benefits and FIVE disadvantages of implementing an ERP system. (b) Assume you are
Planning Process: The planning process for the establishment of a documentation/information centre may involve the following steps; i) Formulation of the overall objectiv
Question: Forces for change exist in the external and the internal environments of the organisation. (a) Differentiate between planned change and unplanned change. (b)
Classification Scheme: A scheme of classification is but a tool in the hands of the library to organise subjects and to serve them out in an efficient way. Therefore, it is ne
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