Explain the term reputation management, Other Management

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(a) Define the term Public Relations as per the British Institute of PR and explain the relevance and interdependence of

i. PR and marketing and

ii. PR and advertising.

(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.

(c) Based on a PR plan, explain on the steps required for activating a PR campaign. Use a relevant example to explain the steps above.

(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.


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