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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
QUESTION 1 The survival of any business enterprise is dependent on its competitive spirit in the business world. Using the Porter's Five Forces model, identify the competitive
Question 1: "Public Policy provide one a better understanding of what governments do, why they do what they do and what difference public policy makes to the lives and circumst
QUESTION 1 (a) Identify and critically discuss the different phases involved in the road map to ISO 9001:2008 Certification (b) ISO 9001:2008 is based on a framework known a
Supplies The supplier is responsible for the delivery of goods/services that are ordered/contracted to him as per the order. However, purchaser has to ensure the goods are del
QUESTION 1 What standards of ethics and integrity would you recommend for an organization that go beyond obeying the law and why? QUESTION 2 (a) Briefly set out the
Conditions for adopting shopping We should adopt shopping when: It is an appropriate method for execution of works of small value in a short period of time. In the case
QUESTION 1 Explain the meaning of organizational and cultural diversity Why is it important for us to be sensitive to and aware of cultural diversity within your workplace?
Q uality definition The initial step of project quality management is to define quality. The project manager and the team must identify and define the quality standar
QUESTION 1 A restaurant has experienced a sudden increase in customer complaints and as a consequence the restaurant has been losing customers and orders. The quality manager w
QUESTION 1 E. Deming who was a quality guru stated that management need to adopt the 14 points philosophy. You are required to identify and explain these 14 points QUESTION
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