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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
Subject approach: In academic, special, technical and research libraries, and to a large extent even in public libraries, you will find that the majority of readers approach docu
1. What instructional technology and techniques does research prove are beneficial? Detrimental? 2. Does moving students from single-gender education to co-ed increase student achi
Efficient library management: These-functions are carried out by any reasonably efficient library. The emphasis the definition is on the provision of information as a major fu
Problem 1 (a) Radio as a medium of communication has advantages over Television and Print media. Explain three advantages of Radio and highlight two situations, with examples,
QUESTION 1 The Proven Path consists of a number of discrete steps. Explain the different steps of the proven path. QUESTION 2 One major step in getting organized is to
Vatican Rules - british museum cataloguing rules: Vatican Library. Rules for the Catalogue of Printed Books I translated from the 2nd Italian edition 1938, by the very Rev. Th
Finding resources: As said earlier, supply is another basic factor. Supply means availability of documents for acquisition. Information regarding supply can be collected in th
DMAIC process DMAIC was introduced by Motorola to help improve the business processes and also to increase the profitability. It can be defined both as a methodology
QUESTION 1 Negotiators are likely to make systematic errors while processing information. Discuss the cognitive biases that are likely to hold back the performance of negotiato
ecording of References or Information: Every literature searcher develops his own style of taking notes of references, While every effort should be made to optimise the time a
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