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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
QUESTION 1 (a) Based on the Strategic Implementation Framework, discuss the various factors that should be considered when implementing a strategic plan. (b) What are the ma
Question: (a) What are the quality dimensions a consumer looks for in a product? (b) Deming's 14 points plan is a complete philosophy of management. Give an outline of ten
Limitations of Alphabetical index: Readers must have some knowledge of the classification scheme used for the arrangement of entries before the person is able to consult the c
Institutional Membership: Institutional membership is another potential resource in collecting documents. The library may enlist itself as member of learned societies and inst
Every employer who employs more than 100 persons in his enterprise must, under section 30 of the Occupational Safety and Health Act 2005 appoint a registered Safety and Health Offi
Rules of thumb for a competitive negotiation: Stick to your planned target and walk away points. You are likely to get a better overall deal if you make a larger nu
Question 1 Intermediation is the process of linking savers of money with those who are in need of money. Explain the intermediation process of banks. 2 Business lo
S ix-Sigma Speciality Six Sigma can be used for both operational and strategic management. It is regarded as a new quality management strategy that has the ability to replace
P lanning for Quality All projects have specific measurable objectives and goals to achieve. Planning quality is the first step which systematically translates the obj
frequent mistakes in planning process
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