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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
QUESTION (a) Define the term 'Motivation' and explain its importance for organizational success (b) Reply ANY TWO of the following items- (i) Explain with the support of
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BINDING ORGANISATION AND MANAGEMENT: If we consider the practice in various libraries, we can conclude that there is haphazard organisation of binding in most of the librarie
The excellence theory is a general theory of public relations that resulted from a 15- year study of best practices in communication management funded by the International Associat
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