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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
Problem 1 (a) Illustrate on the 3 main stages of the development of PR in the U.S? (b) Describe the main transformations that PR has undergone since its inception? Pro
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QUESTION 1 (a) Explain the concept of synergy (b) Using examples, discuss the main areas/sources of potential synergy when two companies merge (c) What are the problems i
discuss merits and demerits of common property regimes and open access property regimes
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QUESTION 1 Describe the various methods that can be used at a place of work to ensure that the storage and handling of materials are carried out in an effective and efficient m
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