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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
I ncentives These are rewards given when vendor/contractor exceeds your expectation. Incentives should increase contractor?s profit. Incentives can be categorised as:
Problem 1 Over the last 30 years, there have been important developments in the evolution of mass media (Wilson and Kidd, 2010). Describe four ways in which mass media has evol
Dichotomous Data: - Data that fall into only two categories are called dichotomous data. - Although these data ordinarily might be considered nominal level (e.g. pas
Basic Materials Handling Principles 1. Lest Handling is Best Handling: it is best to keep the handling cost of the minimum because handling does not add value to
What is promotional Mix? Mention and explain the elements of promotional mix?
how do you generate and qualify sales lead
ORGANISATION OF DOCUMENTATION: The documentation and information centres at local levels that are attached to individual R&D institutions, business houses, industrial enterpri
Purchase Order/Contract A purchase order/contract is issued to the supplier/contractor. The offer once accepted by the supplier/contractor becomes a legal contract by which th
QUESTION 1 The survival of any business enterprise is dependent on its competitive spirit in the business world. Using the Porter's Five Forces model, identify the competitive
Question 1: (a) Describe the characteristics of a confined space. (b) By reference to entry into a confined space, describe briefly the factors that should be considered
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