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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
Arrangement of Entries The actual process of filing starts when sufficient number of cards accumulate. Preliminary arrangement In the preliminary arrangement we sor
Question 1: i) What do you understand by good governance? ii) To what extent has good governance been implemented in the Mauritian Public Sector? Question 2: CSR h
Construction Procedure: Parts of a Questbnnaire or Interview Schedule A questionnaire or an interview schedule contain the following parts: a) Introduction and Instr
DIFFERENT TYPES OF INFORMATION SERVICES: Modem libraries and information centres provide a variety of documentation and information services to support research and developmen
Question: A strong and positive culture helps develop the consensus needed for organisations to cope well with changing environments. (a) Describe what is meant by organisat
QUESTION 1 The Ministry of Information Technology has recently launched a public debate on how to make Information Technology the Fourth Pillar of the Mauritian economy. Using
Problem 1 If public relations practitioners are considering establishing a Web presence for themselves as well as their clients, explain some major questions that should be ans
Collation: Collation is the first task in the binding processes. All the parts and the pages of a volume have to be correctly sequenced. In the case of periodicals, collation
Q. Can FCA assist in setting up unit-based fees ("pay-as-youthrow")? Yes. FCA can be a helpful means in developing fair and equitable service fees. It also allows communities i
Usage in the Context of Library and Information Services: In library and information science, there is, however, no need for making such distinction between data and informati
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