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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
Requirements for direct contracting Let us now look at the requirements for direct contracting: The requirement of direct contracting should be such that it can be ju
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Quality Control If one goes to buy a product like a refrigerator or a color television or a washing machine, the first thing he would generally do is to have a good look at the
Hi, i need to motivate a sponsorship program to exco as part of my marketing assignment. I have no idea how to do this. Can you help?
R easons for quality improvement The Quality Improvement helps the organisation to continuously improve the quality of the product or the service. The quality improvement can
Mr. Vincent, the Manager of a large supermarket, was taking a management course in theevening programme at the local college. The Professor had given an interesting but disturbingl
Definition of Library Classification: Having understood the meaning of classification in library science, let us now go through a few well-known definitions of library classif
Institutional Membership: Institutional membership is another potential resource in collecting documents. The library may enlist itself as member of learned societies and inst
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