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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
The full lifecycle framework The objective of this section is to introduce the full lifecycle approach proposed by Berghout et al. (2002). This framework deals in an effectiv
assignment on stock market for 10 marks basis
How Does Internet Work? Let us try to know, some of the technicalities relating to the working of Internet. It may be stated that the procedure of Internet's working is associ
Conflicting Factors: Demand, supply and finance are the three major factors governing collection development. Both demand and supply will be increasing while finance will be a
Library Journal: Publishes quarterly lists of scientific, technical and medical books announced for publication by publishers. The third category of review sources is d
Step type-Periodical Display Rack-library furniturein in libraray management In this type the periodicals are displayed stepwise, each step being 5 cm deep and 15 cm high. Le
Sewing Materials - binding materials: Thread: Sewing is the central operation in binding. The life of binding depends very much on the kind of sewing and the material used f
QUESTION 1 SWOT Matrix is one of the principal tools for strategic analysis. Referring to this matrix- (a) Explain what you understand by internal analysis (b) Explain wh
You have just been appointed as Public Relations Director of a service sector organization and first assignment is to make a crisis communication plan. The subsequent elements s
Question 1 How are taxable entities divided for the purpose of determining their residential status? Question 2 What do you understand by expenditure on scientific research?
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