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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
QUESTION (a) Define and discuss the differences between vision and mission statements (b) List 10 major benefits of strategic management (c) What are the pitfalls in stra
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Selection Procedure: There can be two sets of operations in the selection of periodicals: those relating to continuing titles, and those relating to new titles. i) Continuing
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It is one thing to understand the basic importance of being a media literate individual of knowing its basic elements and necessary skills. It is quite another to live a media lit
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QUESTION 1 What standards of ethics and integrity would you recommend for an organization that go beyond obeying the law and why? QUESTION 2 (a) Briefly set out the
Purchase Request In the previous section, you learnt about purchase and buy decision where the production manager decides the right part so that it can be used effectively. No
(a) Define the term Public Relations as per the British Institute of PR and explain the relevance and interdependence of i. PR and marketing and ii. PR and advertising.
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