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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
Disciplines and Subjects - Library management: In a modern library the arrangement of documents is usually by subject. Thus, subject is the characteristic of division for arra
Question: (a) In what way does e_banking differ from traditional banking in terms of its services they offer? Provide suitable examples where necessary. (b) List and explai
questionA large unit manufacturing electrical goods which has been known for its liberal personnel policies and fringe benefits is facing the problem of low productivity and high a
QUESTION (a) There appears to be an emerging consensus that the movement towards good governance must include initiatives to strengthen the institutions of government and civil
frequent mistakes in planning process
Newspapers: Newspapers Of all the library materials, the newspaper is probably the most comprehensive, the easiest, to collect and the most vanishing type of a source. The new
A reas of risk and causes of risk Below are mentioned few areas and causes of risk. The term „operator? used in this listing means the owner (you) who awards the contract to t
Catalogue Code: As with classification schemes, there are different catalogue codes available for use in libraries. Two of them are already known to you as they are prescribed
A pplying Six Sigma business strategy to project management processes When an organisation would like to introduce the Six Sigma for the new management strategy, the following
The Integrated Management Project is designed to: develop your capability to think and act strategically test your ability to apply the concepts taught and techniques le
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