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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
QUESTION a) Describe cost benefit analysis as used to appraise large public sector investments b) Compare as well contrast cost benefit analysis with investment appraisal
LIBRARY COOPERATION Libraries have many things in common. The processes and practices in several libraries are similar. Even the problems of management and services are commo
Listening Skills To be an effective communicator you should not only be a good listener but should also know how to express your ideas. By listening perfectly to others you wil
Question 1 List the legal provisions of Uniform Customs and Practices for Documentary Credit in relation to Letter of Credit Question 2 Write a note on i) Imports by 100%
Ascertaining Demand: Since demand is a basic factor in selection you have to develop a system for ascertaining the demand- Demand includes both expressed wants and unexpressed
Critically analyze Mr. Vincent’s reasoning.
Organisational Framework for Project Management A project based organisation is a composition that facilitates the coordination and implementation of project behaviours. Projec
Nature of Entries to be Filed We have noted that catalogue entries are either word entries or notational entries. In a dictionary catalogue they are word entries. In a classi
Question 1 Explain the ten most important qualities of a professional screenwriter and describe why you consider these skills to be important. Question 2 (a) Name and
HRD IN. INDIAN LIBRARIES AND INFORMATION CENTRES HRD as discussed in this Unit may seem to be somewhat irrelevant to the conditions prevailing in Indian libraries and informa
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