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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
Indexing and Abstracting Services: We have already discussed in Section the indexing and abstracting publications as secondary documents. The topic has also been discussed in
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QUESTION 1 Why is it that businesses are increasingly exposed to scrutiny and criticisms? How can they cope with these? QUESTION 2 What are the implications for corpora
CARE AND PRESERVATION OF LIBRARY MATERIALS: As should not be shelved too tightly nor too loosely. The former damages the binding en other books are forceful inserted and the
T otal Quality Management (TQM) It is developed by W. Edwards Demming TQM is a series of business practices designed to monitor the quality of production throughout al
WHICH TYPE OF DEPARTMENTALIZATION IS PRACTICED BY ADIDAS? ELABORATE
Question (a) Explain why an ERP system is a good tool for developing and executing production plans? (b) There are three general approaches to production namely: (I) Make
Machine Readable Catalogue: The past ten years have witnessed a great change in cataloguing practice with the increasing use of computers and network communications. Catalogui
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