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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
A d v antages of an EPM System Let us now see some of the advantages of EPM are: One of the key rewards of converting to an EPM system is that projects have superior
QUESTION 1 Motivation is a vital condition of learning. Discuss the statement and suggest ways and means by which school learning can be effectively motivated QUESTION 2
Question 1 The resources that can be continuously replenished with the help of natural processes are referred to as renewable resources. Discuss renewable resources Ques
Problem: Dressel (1986) defines evaluation as "the collection and interpretation, through systematic and formal means, of relevant information which serves the basis for ration
Management Communication MC is a process of communicating in management itself. Effective managerial communication is either written or spoken. It is based on a several strateg
Choice of Bindery: Factors to be Considered Outside binders are normally selected through competitive bidding or through free selection. Whatever the case, the librarians sho
Develop negotiating strategy and tactics These are two dimensions of the negotiating process. They are: Strategy: It has a long term focus. It is a predetermined app
Functional Organisation: The library is expected to take care of selection, acquisition and storage of documents. The documentation/information centre, in collaboration with t
Systematic Sampling: This is sometimes called as sampling by regular intervals. The method is also known as "pseudo-simple random samples" as they have properties similar
Selection and Packaging: Added value is often claimed for information services on the grounds that they bring together, in a convenient form, items of information which would
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