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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
QUESTION 1 One of the key questions in determining the company situation analysis is to find out the firm's resource strengths and weaknesses and its external opportunities and
Critically analyze Mr. Vincent’s reasoning.
Sewing and Collation - library bindings: Reinforced new books which conform to A.L.A. standards, shall be designated as follows: Resewed and reinforced in class `A' cover o
Advantages of information services: There are a number of advantages in the value addition of information services. Taylor suggests three of them: • Making choice easier, by
Question 1: Indicators to compute sustainable tourism are still in their infancy although the United Nation World Tourism Organization and other organizations are making sporad
Selection and Packaging: Added value is often claimed for information services on the grounds that they bring together, in a convenient form, items of information which would
QUESTION a. The risk free rate is 10 percent and the expected return on the market portfolio is 14 percent. A firm considers a project that is expected to have a beta of 1.3, w
Need for Literature Search: While the scientific and technical literature has been growing exponentially, the amount of time that any user has for reading this literature rema
Question: (a) What are the quality dimensions a consumer looks for in a product? (b) Deming's 14 points plan is a complete philosophy of management. Give an outline of ten
frequent mistakes in planning process
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