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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
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British Museum Cataloguing Rules: British Museum, Department of Printed Books. Rules for compiling books, maps and music in the British Museum. - Rev. ed. - London: British Mu
a) Define "news" and illustrate the concept of "news worthiness" in the field of PR. b) Describe how PR is distinguished from i. Advertising ii. Marketing iii. Sales pr
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