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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
Problem 1 The Fisheries department has decided to buy a second hand boat for patrol at sea and has agreed with Pro Naval Ltd for the latter to supply the department with an e
AA Code of 1908: Cataloging rules: author and title entries / compiled by Committees of the Library Association and the American Library Association. - English edition. - Lond
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Audio-Visual Materials: Audio-Visual Materials No comprehensive bibliography exists at present for identifying and selecting useful audio-visual materials. One series of inde
Circulation Area in library building-library management The stack rooms, issue and return counter and public catalogue constitute the circulation area. Along with the readin
Question 1: "John Kotter (1996), developed an eight-step model of organisational change, designed to help transform organizations and then anchor the new behaviours, systems, a
Question: a) List and describe the main components of the MACSS. b) S.W.I.F.T. monitors the payments traffic of members of the MACSS Closed User Group (CUG) and will dir
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Question 1: i) What do you understand by good governance? ii) To what extent has good governance been implemented in the Mauritian Public Sector? Question 2: CSR h
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