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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
What is promotional Mix? Mention and explain the elements of promotional mix?
LIBRARY ORGANISATIONAL STRUCTURE OBJECTIVES We have learnt in Unit 1 that an organisation has to be structured in order to achieve its goals and objectives. In this
Question 1: (i) What are corals and coral reefs? (ii) Illustrate with the help of a diagram the schematic representation of a coral polyp. (iii) Marine tourism is growi
Disciplines and Subjects - Library management: In a modern library the arrangement of documents is usually by subject. Thus, subject is the characteristic of division for arra
QUESTION 1 The survival of any business enterprise is dependent on its competitive spirit in the business world. Using the Porter's Five Forces model, identify the competitive
Question 1 Define Entrepreneurship. What are the types of entrepreneurs? Explain the importance of Entrepreneurship Question 2 Explain the entrepreneurial process in de
Benefits of Project Quality Management Let us now discuss the benefits of quality in project performance. C ustomer satisfaction: It is the result of a quality project
A d v antages of an EPM System Let us now see some of the advantages of EPM are: One of the key rewards of converting to an EPM system is that projects have superior
QUESTION 1 "Values drive behaviour". Discuss with reference to- (1) virtuous values and behaviour (2) how an ethical culture can be developed at the workplace? QUESTI
Purchase Request In the previous section, you learnt about purchase and buy decision where the production manager decides the right part so that it can be used effectively. No
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