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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
Public documentation/information centres: Established from public funds, these may not be self- supporting financially. In developing countries, documentation and information
role of managerial economist
Periodicals: Now let us discuss the type of documents that need binding in libraries. Among these, periodicals need to ' be bound for their archival value. Periodicals constit
CASE STUDY - CORPORATE LEVEL STRATEGY Why would Procter and Gamble (P&G), a company with 300 brands, five billion customers in 140 countries, and more food and beverage paten
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a) Define "news" and illustrate the concept of "news worthiness" in the field of PR. b) Describe how PR is distinguished from i. Advertising ii. Marketing iii. Sales pr
M onitoring and Controlling Technical and Operational Performance of Contracts (Contractors) Monitoring and controlling of a contract being executed by a contractor sho
Let us review some questions that as a negotiator you can face while conducting a negotiation and the considerations to find answers to these questions: Framing the opening
Question: a) Describe why the following security measures are important for e-banking and how are they implemented? (i) Data Confidentiality (ii) Data Integrity (iii) Aud
A large unit manufacturing electrical goods which has been known for its liberal personnel policies and fringe benefits is facing the problem of low productivity and high absenteei
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