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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
Question 1 Write about the Namma Angadi event. Explain the processes responsible for making the events happen Question 2 Write a long note on event interaction Question 3
Steps for direct contracting Now that we are aware of the requirements for direct contracting, let us understand the steps involved in direct contracting: 1. Invite short
Question 1 Define communication. Explain function and purpose of communication Question 2 Write down the advantages and disadvantages of oral communication Question 3 Wh
PERIODICALS PROCUREMENT: We have dealt with the selection of periodicals. Logically, the next step is procurement of the selected periodicals. Hence, this section is devoted
INFORMATION SERVICES: In the earlier Unit of this Block (Block 1, Unit 1), you have learnt about the concept and need for information. In this context, it has been emphasised
Reader Activity Area in library building-library management Reader Depending on the size and nature of the library, there may be one or more reading rooms. A reading room for
QUESTION 1 (a) Write short notes on the following terms and provide examples where appropriate? I. Rural tourism II. Urban Tourism III. Ecotourism IV. Culture touri
I dentifying customers Customer is responsible for communicating the project needs and also verifying that the requirements have been met at the project completion. The custom
Q. Has FCA be efficient in addressing privatization questions? Ans. Yes. Greensboro, North Carolina, faced this issue, and FCA was instrumental in trade with it. When the
MAINTENANCE WORK AND MANAGEMENT: Of all the functions in a library, the maintenance work is the least discussed in professional literature. However, the importance of mainten
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