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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
‘The overall objective of debt management is to minimise the cost of borrowing to the organisation.' Required: I. Explain factors which need to be taken into account, other t
Classification Work: Library classification is the work of translating the specific subject of a document into an artificial language of ordinal numbers. This will result in a
Selection and Packaging: Added value is often claimed for information services on the grounds that they bring together, in a convenient form, items of information which would
What are the importance of Measures of Central Tendency to A Human Resource Manager?
How do advertisers try to use group influence? Can you find any specific examples and describe the relevant theory of group behavior and influence?
role of managerial economist
Procedure: The actual process of document selection may be initiated in different ways. The acquisition staff take note of the desirable items and present them to the subject
Circulation Area in library building-library management The stack rooms, issue and return counter and public catalogue constitute the circulation area. Along with the readin
Quality Control If one goes to buy a product like a refrigerator or a color television or a washing machine, the first thing he would generally do is to have a good look at the
Question 1 Discuss the stages of CRM implementation Question 2 Discuss CRM vendors in brief Question 3 The aim of BPR is to redesign and change the existing practices or
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