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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
QUESTION 1 1. Discuss the advantages and disadvantages of the preferred teaching method as revealed by the study 2. What are the implications and issues that teachers have t
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Nature of Terms: In an analysis of classification terminology, Prasad (1986) had identified three types of terms - normative, fundamental and associative. Normative terms are
QUESTION (a) The ISO 9000 series of quality management system standard is fast becoming a de facto requirement for doing business in many industries, despite the fact that it i
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Ordering Procedure: We have discussed the procedure until the selection is finalised and the lists and the cards are forwarded to the Procurement Section for placing orders.
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