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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
Question 1) What is fibre? Explain classification of natural fibers Question 2) Narrate the characteristics of Polyester fabrics Question 3) Write short notes on c
QUESTION a) Mintzberg argues that the word "strategy" has been used implicitly in different ways and provides five definitions. Elaborate on these definitions of strategy b)
Literature Search Services: Literature search service is considered as an extension of reference service. An important aspect of literature search service is ascertaining the
QUESTION 1 Policy implementation is the most critical stage of the policy process. Critically analyse some of the main constraints that hinder the implementation of public poli
Problems in Ordering, Procurement and Receipt: Ordering and procurement of periodicals are very much inconvenienced due to different locations of their publishers. If the lib
Current Awareness Services: Current awareness services are designed to keep the user abreast of information in thier area of work or interest that has recently been published
Explain what you understand by this statement in the context of strategic inventory management.
Basic Materials Handling Principles 1. Lest Handling is Best Handling: it is best to keep the handling cost of the minimum because handling does not add value to
RECORDS AND REGISTERS - library management: The Acquisition Department has to use appropriate records, registers, files, forms and other stationery at the various stages of i
L C Descriptive Rules: Library of Congress. Rules for Descriptive cataloging at the Library of Congress Adopted by the American Library Association. - Washington, D.C.: Libra
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