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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
A d v e rtise and Prepare the Shortlist Here we will learn how to advertise for inviting proposals. As opposed to open bidding for goods and works, proposals for consult
ACQUISITION DEPARTMENT: Libraries are organised into units / departments / sections based on the functions that they are expected to perform. Acquisition Department (=AD) is o
QUESTION 1 What were the main arguments for and against the Independence of Mauritius in the 1960s? QUESTION 2 "The President of the Republic of Mauritius is a constitu
Need for Technical Processing: The need for technical processing has been brought about by a number of reasons/factors. They are: 1) Accelerated growth of information r
Question 1 Explain the four basic varieties of layouts for manufacturing facilities Question 2 The major decision areas in supply chain management have both strategic and ope
QUESTION a) List 5 factors affecting productivity b) List 3 factors affecting productivity which are controllable at company's or project level and 2 factors affecting produ
Problems in Ordering, Procurement and Receipt: Ordering and procurement of periodicals are very much inconvenienced due to different locations of their publishers. If the lib
QUESTION (a) Describe five driving forces that have contributed to the growing popularity of Corporate Social Responsibility during the last few years. (b) According to Arch
Sample and Sampling The sample represents the population of those critical characteristics you plan to study. In other words, if the sample is representative of th'e pop
A large unit manufacturing electrical goods which has been known for its liberal personnel policies and fringe benefits is facing the problem of low productivity and high absenteei
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