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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
Alphabetical index: The alphabetical index to a classified catalogue; consisting of author, title (wherever necessary), subject entries and other entries for collaborators, se
QUESTION 1 Outline the constitutional and political history of Mauritius from 1947 to 1959 with reference to (i) the right to vote (ii) the partial transfer of power through
Conventional Shelving: As you may have observed in most libraries, books are kept on open shelves which are usually arranged in parallel rows with passages from 75 to 80 cm
Ordering Procedure: We have discussed the procedure until the selection is finalised and the lists and the cards are forwarded to the Procurement Section for placing orders.
Acquisition Section-Staff Activity Area of library building in libraray management The acquisition work consists of selection, approval (by competent authority, Library commit
Purposes: Description, exploration and explanation are three main purposes of survey approach. a) Description: Surveys are frequently conducted for the purposes of ma
QUESTION The Public Procurement Act 2006 (PPA 2006) is a modern procurement legislation based on UNCITRAL Model Law. PPA 2006 was enacted in 2006 and came into force in 2008. A
managing construction to build 15,000 sq meters office you budget is $10 per sq meter timeline is to construct 3,000 sq meters per day you finish 7,000 sq meters of parking lot yo
Problem: 1. Describe the various exchange rate systems. 2. Illustrate the BPO approach and its criticism in detail. 3. Describe the International Techniques of Managing Foreig
Question 1: "One of the main challenges of hotel management today is the rapid changes in customer requirements, trends and tastes, resulting in the necessity for frequent exte
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