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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
QUESTION 1 Critically examine the nature of people-organisation relationship. Why is it important to distinguish between the ‘intent' and the ‘implementation' of management dec
Problems in Ordering, Procurement and Receipt: Ordering and procurement of periodicals are very much inconvenienced due to different locations of their publishers. If the lib
CASE STUDY - CORPORATE LEVEL STRATEGY Why would Procter and Gamble (P&G), a company with 300 brands, five billion customers in 140 countries, and more food and beverage paten
"Managing is guiding human and physical resources into dynamic organizational units which attain their objectives to the satisfaction of those served and with a high degree of mora
Sequence Arrangement: Distribution of library materials in the library may be based on any one or more of the following features. Access Consideration : The library may d
Question A ) Discuss the changes in the composition of India's export and import since 1991. How has this affected Balance of payment situation of India? Question B ) Trading
Verbal communication The verbal communication is split in three sections as under: Grammar: Informal speech often uses abbreviations, contractions and colloquialisms
PURPOSE AND SCOPE - LITERATURE SEARCH: There are many purposes for reviewing the literature before conducting a research study. The most important one is: To determi
How do advertisers try to use group influence? Can you find any specific examples and describe the relevant theory of group behavior and influence?
Question 1 Define Quality Management System. Describe the scope of Quality management system Question 2 Explain Design review and Design verification Question 3 Explain
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