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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
Selection of potential suppliers This is an important function of the purchase department. If the material under reference is a standard item covered by company standards, the
Question 1: Mention and discuss three important codes of ethics established by the World Tourism Organisation regarding tourism development with respect to the facilities pr
Ordering Procedure: We have discussed the procedure until the selection is finalised and the lists and the cards are forwarded to the Procurement Section for placing orders.
I dentifying customers Customer is responsible for communicating the project needs and also verifying that the requirements have been met at the project completion. The custom
The areas to be considered while monitoring and controlling a contract are wide spread. They are: P h y sical mobilisation: In this stage, the contractor gathers people, m
Cluster Sampling In cluster sampling there is a successive random . sampling of units. The first unit to be sampled is large grouping or clusters. For example, in drawin
Machine Readable Catalogue: The past ten years have witnessed a great change in cataloguing practice with the increasing use of computers and network communications. Catalogui
Union Catalogue A library catalogue, we know, is a list of all or some of the holdings of a library. If two or more libraries make out such a list we call it a Union Catalogu
Input to Quality Control Process The inputs to quality control are: Project management plan: this consists of the quality management plan which helps to control quality.
Evaluation of Data : The historical data should be subjected to two types of evaluation. External Criticism: Evaluation of data is concerned with authenticity or g
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