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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
The areas to be considered while monitoring and controlling a contract are wide spread. They are: P h y sical mobilisation: In this stage, the contractor gathers people, m
Question 1: Describe the main responsibilities of a hotel manager. Support your answer with local examples. Question 2: Define Expectations in your own words and discu
in what ways does the change in organization approach to leadership reflect the same conditions as those that influence its current approach to management?
T he change owner The change owner is the person assigned to essentially arrange and then make the approved changes to the system. The change owner is consulted about the foll
Question 1 Consider yourself as a chief financial officer, describe the treasury functions that you handle and discuss how you will formulate the treasury policy Question 2 T
Ratio Measurement: Ratio level is the highest level of measurement. They are distinguished from internal scales by virtue of having an absolute zero. Ratio scale provide
(a) What is customer relationship management? (b) What are the three main elements to consider when aligning your business towards a customer relationship format? (c) What a
Q uality definition The initial step of project quality management is to define quality. The project manager and the team must identify and define the quality standar
HRD Process HRD is a continuous process and not merely a set of planning, and setting of mechanisms, instruments, techniques, etc. The mechanism and techniques such as perfor
Question 1 In the recent times, operations are considered from end to end of value chain which means the operations that start from sourcing of materials and other inputs to succe
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