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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
You are the Managing Director of Sincerity Co. Ltd. Located in Mauritius, your company is involved in the manufacturing of technological products sold locally and some are exporte
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MODEN MANAGEMENT AND BIHAVIOUR
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Information Demand Information services are needed to provide information not only on demand but also in anticipation of its use. Often it will be necessary to repackage the
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