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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
Question 1 Write a short note on technology strategy. Describe in brief about the innovation management Question 2 What is the significance of technology diffusion? What are
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QUESTION 1 Porter's five forces model of competition identifies the main sources of competitive forces and assesses the strength of the forces to help the organization craft be
Question 1: What are the important steps a hotel could take in order to meet the environmental concerns of the country and the requirements of sustainability? Question 2:
what is the definition for stock exchange
Problem 1 (a) Describe the concept of Corporate Social Responsibility (CSR) and explain the forms and purpose of CSR as practiced by most organizations. (b) Illustrate with
U nrecognised to institutionalised The Communities of Practice have many varieties of relationships to with the organisations which range from completely the unrecognised to
Circulation Area in library building-library management The stack rooms, issue and return counter and public catalogue constitute the circulation area. Along with the readin
Question 1 You have been requested by your Superior to deliver a speech to a hundred parents on the importance of a balanced diet for their children. Describe the communication
Practical Application in Conducting the Interview: Interviews can be conducted by face to face meeting, telephonically or video recording. If possible interview should b
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