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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
Question: (a) There are different types of advertising strategies adopted by Organizations in order to increase their sales force. The strongest advertising strategies
Binning The goods on receipt are received by personnel at the project stores, verified and then accepted. The goods are stored properly following store procedures, in bins/sto
Question: a) List and describe the main components of the MACSS. b) S.W.I.F.T. monitors the payments traffic of members of the MACSS Closed User Group (CUG) and will dir
NEED FOR DEFINING THE PROBLEM Problem clearly stated is a problem half solved. A proper definition of research problem will enable you as the researcher to be on the track whe
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A firm uses simple exponential smoothing with à=0.1 to forcast demand.the forecast for first week of february was 500units whereas actual demand turned out to be 450units....1.for
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