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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
Ascertaining Demand: Since demand is a basic factor in selection you have to develop a system for ascertaining the demand- Demand includes both expressed wants and unexpressed
Question 1 Customer relations management is a broadly recognized, widely-implemented strategy for managing and nurturing a company's interactions with clients, customers or sal
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Need and Purpose The personnel of an organisation play the most vital role by converting all the other resources into tangible products and services.. Therefore attention to
QUESTION 1 (a) Describe the role of public sector in the development of tourism Industry? (b) Describe the role of private sector in the development of tourism Industry?
QUESTION 1 The survival of any business enterprise is dependent on its competitive spirit in the business world. Using the Porter's Five Forces model, identify the competitive
ALA Rules : American Library Association. ALA Catalog Rules: Author and Title Entries. - Prel 2nd ed. - Chicago: American Library Association, 1941. Within two decades of
Attaching Covers: Regardless of the sewing method used, the sewn book must be "knocked up" to be square at head and spine. By hammering along the back edges, the expansion re
The Nature of Knowledge It is indeed quite difficult to identify useful knowledge among the pool of knowledge in an organisation. Knowledge is a critical asset that needs
Card Services Eminent librarians like Charles Jewett, Albert Blor, Henry Stevens, F. Max Mueller, W.C.Lane, Melvil Dewey and several others advocated centralised cataloguing
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