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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
Question 1: (a) Describe the five principles of bureaucratic management put forward by Max Weber. (b) Elaborate on the advantages and disadvantages of bureaucratic manageme
Question 1: (a) Describe, with the use of examples, Lewin's model of organisational change. (b) Explain either the "action research model" developed by Cummings & Huse or th
Executing the agreement A successful negotiation leads to the signing of a contract by the parties after incorporating all the mutual agreements reached during negotiations. E
Question 1 List the legal provisions of Uniform Customs and Practices for Documentary Credit in relation to Letter of Credit Question 2 Write a note on i) Imports by 100%
Cooperative and Centralised Cataloguing There are many similarities in objectives and purposes of cooperative and centralised cataloguing, however, there are many differences
Dictionary Catalogue: The general meaning of the word 'dictionary' is that it is a reference book, giving information on particular subjects or on a particular class of words,
Information Services: In that part we shall discuss eight types of information services: Current Awareness Service (CAS) Selective Dissemination of information (SDI)
Architecture of library building in library management Library activity is a specialised activity and it should be designed so as to carry out this activity efficiently in a
Visual Aids These are the tools for gaining and sustaining audience attention when presenting oral representation. Visual aids provide concrete support for your ideas and keep
Q uality audits The main mechanism for determining the effectiveness of the quality assurance activities is the quality audit. The audit is the structured review of the perfor
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