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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
QUESTION 1 Briefly explain how the following schools of thought contributed to Psychology (a) Psychoanalysis (b) Behaviourism (c) Cognitive approach (d) Humanistic/
QUESTION 1 Negotiators are likely to make systematic errors while processing information. Discuss the cognitive biases that are likely to hold back the performance of negotiato
Withdrawal - library management: A book may be withdrawn from collection/from the stock register and shelf list if: • it is outdated • worn out beyond repair •
QUESTION 1 Motivation is a vital condition of learning. Discuss the statement and suggest ways and means by which school learning can be effectively motivated QUESTION 2
GENERAL OBSERVATIONS: Large scale use of information in all countries by a wide cross section of people has resulted in the coming of terms like 'information age and informati
PERIODICALS SELECTION: In Section 8.2, you have seen that acquisition work includes three distinct phases of activities. Periodicals selection is the fist phase. The selection
Question (a) A plastics manufacturer has 1200 boxes of transparent wrap in stock at one factory and another 1000 boxes at its second factory. The manufacturer has orders for th
COMPONENTS OF HRD Organisations should facilitate Human Resources Development by allocating adequate resources to exemplify the HRD philosophy that valuing human beings consci
A reas of risk and causes of risk Below are mentioned few areas and causes of risk. The term „operator? used in this listing means the owner (you) who awards the contract to t
Factors Affecting Organisational Structure-process of structuring-LIBRARAY MANAGEMENT A manager has to design a structure that will best suit the specific requirements of his
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