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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
Collection and Storage of Documents: From the dawn of civilisation man has recognised the need for collecting and preserving the records of human thought. Books and other grap
Question: There is no one specific method of categorizing organization theories. However, it is generally accepted that: (a) The Type 1 theorists, also known as the classica
R easons for quality improvement The Quality Improvement helps the organisation to continuously improve the quality of the product or the service. The quality improvement can
moral responsibility and blame
Responsibility for Loss of Books: In a majority of libraries of the western countries, librarians are not held responsible for books losses, but many organisations in India co
Question: a) List and describe the role of the different parties involved in any e-payment system. b) Outline five factors (characteristics) that determine the acceptance
Institutional Membership: Institutional membership is another potential resource in collecting documents. The library may enlist itself as member of learned societies and inst
mis for npo
Dichotomous Data: - Data that fall into only two categories are called dichotomous data. - Although these data ordinarily might be considered nominal level (e.g. pas
H i story of quality management Earlier limited products were made by skilled craftsmen who inspected and took pride in their work before selling it to their customer. Crafts
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