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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
(a) Discuss and determine the following statement: Emergent change does not provide a coherent alternative to Planned change but merely gives an umbrella for those who oppose it.
P Chart As against the and R charts which deal with quantitative aspects, these charts deal with the attributes which are qualitative factors possessed by the data. An ex
‘The overall objective of debt management is to minimise the cost of borrowing to the organisation.' Required: I. Explain factors which need to be taken into account, other t
What are some study techniques that I can use to study for the ACT??
Managerial W riting This provides a channel for management communication. Writing is a means of communication. It has specific advantages and disadvantages. Advantages
History of Mergers and Acquisition In the previous section, we had an overview of merger and acquisition. In this section we will cover its history. The understanding of the hi
Selective Dissemination of Information (SDI): Selective dissemination of information is a method of supplying each user or a group of users with the references of documents or
Nominal Group T echnique It is a method of group decision-making in which individual members meet face to face, first, to generate ideas individually, and then to poll
In these teams the members themselves will not only perform the work but also monitor, measure, and manage their performance.
Artificial Language: In library classification we use symbols to denote subjects. The names of subjects are in ordinary language understandable to an ordinary person. Therefo
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