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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
QUESTION (a) Explain, using examples, the Prevention, Appraisal and Failure (PAF) model for measuring quality costs and briefly assess its potential for use in a service organi
Reference Services: Reference services help the user define and identify his query correctly, bearing in mind how he intends to use the information, since this can affect the
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BINDING PROCESSES The, binding of books is both a craft and an art although the artistic aspect has receded to the background in modem binding, except for some special catego
#questioWhom do you think Rajender will eat with? Why? 2. If you were one of the other foremen, what could you do to make Rajinder’s transition easier? END OFn..
Factors Driving Contracting In this section let us try to analyse the factors which drive contracting decisions. Here, the buy mode is referred as contracting, subcontracting
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PROBLEMS OF DDS AND ROLE OF INTERNATION ORGANISATION: Copyright issues, non-availability of publications and restrictions imposed on the storage and delivery of documents elec
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