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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
Question: A strong and positive culture helps develop the consensus needed for organisations to cope well with changing environments. (a) Describe what is meant by organisat
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how do you write a lp model in standard form? ex) max z=9x+6x subject to 12x+5x x
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