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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
Relation to other Terminologies in Library Science: Classification is a vital discipline in the field of library and information science and pervadesall the other sub-fields o
QUESTION 1 Motivation is a vital condition of learning. Discuss the statement and suggest ways and means by which school learning can be effectively motivated QUESTION 2
resource management
Loss of Books - STOCK VERIFICATION Loss of Books Loss of books is inevitable in open access libraries wherein the users have the freedom to browse through books, though a
Question 1 Explain the various inputs , tools and techniques of qualitative risk analysis process Question 2 The risk mitigation methodology describes the approach to contro
CLASSIFICATION TERMINOLOGY: Library classification as an academic discipline is about 125 years old. Its teaching and research has gained momentum comparatively recently. It m
QUESTION 1 Critically examine the nature of people-organisation relationship. Why is it important to distinguish between the ‘intent' and the ‘implementation' of management dec
a) Define "news" and illustrate the concept of "news worthiness" in the field of PR. b) Describe how PR is distinguished from i. Advertising ii. Marketing iii. Sales pr
Classification Work: Library classification is the work of translating the specific subject of a document into an artificial language of ordinal numbers. This will result in a
Agreements The first agreement, obviously is the agreement to share currently owned materials (that is, to permit access to the holdings among partners), with protocols, limit
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