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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
SOURCES OF CLASSIFICATION TERMINOLOGY: The following are sources for classification terminology : a) ALA Glossary of Library Terms; 1956 b) BLISS (H E), Bibliographic Cl
STACK MAINTENANCE: We have explained That maintenance work implies the organisation of stack rooms, arrangements of books on shelve in stack rooms and conservation. In thi
LIBRARY CATALOGUE A modern library provides a number of facilities to its readers for making use of its collection. One such facility is the catalogue of the library which f
QUESTION a) Public sector projects are being resorted to on a public-private basis. Explain what is Public-Private-Partnership (PPP)? b) International financial institutions
Macrowriting This term discover issues in written documents that have to do with the document as a whole. Important macrowriting parts include the overall company logics there
Change Order Management In previous section we learnt that incentives motivate and penalties keep a check for faults that occur in a project. In this section we will understand
Question 1 The resources that can be continuously replenished with the help of natural processes are referred to as renewable resources. Discuss renewable resources Ques
P e rforming Quality Control Quality control uses techniques and performs activities to compare actual quality performance with requirements and define appropriate actions if
CARE AND PRESERVATION OF LIBRARY MATERIALS: As should not be shelved too tightly nor too loosely. The former damages the binding en other books are forceful inserted and the
P rocess standards Organisations require a set of process management standards that indicate how well their processes are managed and if they are on course for continuous impr
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