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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
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In the past, in the Universe of Documents, the general trend has been to narrow the extension of a subject embodied in -a document taken as a whole. Therefore, there has been a gen
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M odel which supports EPM Enterprise project management is an optimistic trait of the organisation that changes the way business is conducted through projects. A replica of an
Pigeon hole type in Periodical Display Rack-library furnitur in library management it has two parts, one is a cupboard in the bootom and the other pigeon holes at the to,-Over
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PROCEDURE FOR DATA COLLECTION: The planning for research continues till a pilot study is conducted to see that the whole research design works. The next step is the stage of
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