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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
Early Stage - Evolution of catalogue - library catalogue code: Some such methods though primitive, existed almost until the time the manuscripts came to end and ceased to be t
Mr. Vincent, the Manager of a large supermarket, was taking a management course in the evening programme at the local college. The Professor had given an interesting but disturbing
Document Delivery Services: Information searches conducted by library or information specialists from databases usually are from bibliographic much less on full-text databases
Q. Does FCA facilitate to support recycling? How? Ans. No. FCA does not defender recycling or any other waste management alternative. It provides a significant tool for an
QUESTION (a) Derive and explain the Capital Market Line. Make and state all necessary assumptions (b) Explain clearly how you would test for- (i) the size effect (ii)
Question 1: (a) Define and explain the term management. (b) What are the roles of managers in an organisation? (c) Rather than managers, organisations require leaders. D
Pamphlets-binding policy for libraries: Pamphlets are paper covered materials of fewer than fifty pages. Most libraries collect pamphlets and if these materials are to be use
Arrangement of Entries The actual process of filing starts when sufficient number of cards accumulate. Preliminary arrangement In the preliminary arrangement we sor
Development of Resource Sharing Networks in India In the foregoing sections of this Unit, we have discussed major factors associated with networking. We attempted to understa
Mr. Vincent the manager of a large supermarket was taking a management course in the evening program at the local collage. The professor had given an interesting but Mr. Vincent th
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