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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
QUESTION 1 (a) What is ergonomics? How would you identify ergonomic problems and what kind of workplace problems can ergonomics solve? (b) How would you improve the design o
QUESTION 1 What are the main steps involved in implementing S&OP as part of an ERP implementation? QUESTION 2 The ERP project schedule is the basic control tool used to
Question 1: National and International economic trends tend to have an influence on the demand for the hospitality industry. Discuss six (6) main measures that the hotel sector
Definition of Library Classification: Having understood the meaning of classification in library science, let us now go through a few well-known definitions of library classif
N eed for project quality standards Project quality standard help the organisation in defining specific measurable objectives. The objective tells if the goals are being met a
QUESTION a) Mintzberg argues that the word "strategy" has been used implicitly in different ways and provides five definitions. Elaborate on these definitions of strategy b)
QUESTION (A) Define personality (B) Explain, with example, the structure of personality according to the psychoanalytic theory (C) Defense mechanisms are unconscious stra
Internal Form of the Catalogue: As mentioned earlier, according to the internal farm, the two major types of library catalogues are the Dictionary Catalogue and the Classifie
Problem 1 Many surveys have been carried out over recent years to try to evaluate why customers are lost. While the answers may vary by customer and organisation, survey after
Question 1 Suppose you are the CEO of MS Bank Corporation. Your bank is facing interest rate risk which has affected its operation significantly. Expalin the factors that influenc
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