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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
Question Today most companies are conducting at least part of their business operations through electronic commerce, more commonly known as ecommerce that is the conduct of bus
Selection Procedure: There can be two sets of operations in the selection of periodicals: those relating to continuing titles, and those relating to new titles. i) Continuing
a) Explain why the following security measures are important in e-banking: (i) Data confidentiality (ii) Data Integrity (iii) Access control (iv) Auditing b)
Gilding: Gilding or colouring edges may be done either at the time of trimming the edges or after cutting the boards. The purpose of gilding or colouring is primarily or prot
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Control and Flexibility in Contracts Contracts form the backbone of project management today. Project management techniques have developed in response to severe pressures such
QUESTION The unique social, economic and environmental characteristics of SIDS, such as high population density, relative isolation, limited availability of land space and pauc
R Chart In this part we are going to look at control charts which are directed towards monitoring the variability in case of individual characteristics like the variability in
Problem 1 The Fisheries department has decided to buy a second hand boat for patrol at sea and has agreed with Pro Naval Ltd for the latter to supply the department with an e
Library Journal: Publishes quarterly lists of scientific, technical and medical books announced for publication by publishers. The third category of review sources is d
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