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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
MARC and the Subject Approach The concept of MARC (Machine Readable Catalogue) has brought in a new era in the field of library and information services. MARC stimulated the
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Translation Service: One of the constraints in the flow of information is the language barrier. About half of world's literature is published in languages other than English
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