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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
Question 1 Logistics is one of the key areas in international business. Explain the meaning and objectives of logistics Question 2 Which is the main transport document
standard form of L.P.P
Question 1: (a) Explain what you understand by corporate identity. (b) What are the elements that constitute a Corporate Identity? (c) What is included in A Corporate Ide
Shelf Register/Shelf List: Shelf register or shelf list is an important record of books; which shows the position of any book on the shelves. In order to control the movement
BASIC TERMINOLOGY - Library management: A term may be defined as a standardised name for a. given entity or concept which is precise. Terminology, in its turn, is defined as a
Question 1 Explain the different methods of internal and external communication Question 2 Explain the three stages of a pickup process Question 3 Explain the diff
DOCUMENT SELECTION: You have seen that acquisition work includes three distinct phases of activities. Document selection is the first phase. There are two aspects in document
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Product development cycle All products under development typically follow the cycle of market place-to-market place. The development starts with identification of a product in
QUESTION 1 (a) Identify and critically discuss the different phases involved in the road map to ISO 9001:2008 Certification (b) ISO 9001:2008 is based on a framework known a
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