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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
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Question 1: (i) Why is it necessary for the rooms division staff to communicate effectively within the department, with other departments of the hotel and with the public? Sup
Information Demand Information services are needed to provide information not only on demand but also in anticipation of its use. Often it will be necessary to repackage the
Hacker Hacker is one who delights in having an intimate understanding of the Internet workings of a system or computers and computer networks in particular.
Space Allocation Utilization and Management of library building in library managenent Library planning constitutes correct estimation of space required for various activities
Classification and Cataloguing Policy: Whatever may be the scheme of classification or catalogue code chosen, a policy should be formulated for their application. Some of t
Working of EPM within the model The replica of the enterprise functions provides the foundation for implementing a rigorous move to selecting projects that have both strategic
Added Entries: As mentioned earlier, Added Entries are made using the information given in the Main Entry. The number and type of Added Entries required will vary according
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