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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
WHOM DO YOU THINK RAJENDER WILL EAT WITH?WHY?
QUESTION 1 E. Deming who was a quality guru stated that management need to adopt the 14 points philosophy. You are required to identify and explain these 14 points QUESTION
Q uality characteristics The definitions of quality could be appreciated in a better way if we understand the characteristics of quality. Every product and service has a set o
Ratio Measurement: Ratio level is the highest level of measurement. They are distinguished from internal scales by virtue of having an absolute zero. Ratio scale provide
what is prisoner''s dilemma'',of non cooperative game?
QUESTION 1- What is strategy implementation and what problems may arise in implementing a strategic change? 2- Who implements strategy in the organisation and how can the be
detailed notes on abc analysis
Bound Register - Ledger Form: In this form, the entries of documents of a library are written by hand in a bound register or ledger, pages are set apart for different letters
Advantages of Ordering procedure: 1) Agents frequently allow a certain percentage of discount over the subscription rates of some periodicals where publishers do not offer an
Internal Form of the Catalogue: As mentioned earlier, according to the internal farm, the two major types of library catalogues are the Dictionary Catalogue and the Classifie
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