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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
Arrays and Chains: Isolates are arranged in what are called arrays and chains. ,An array is a sequence of coordinate (equally ranked) classes arranged in some definite order.
Question: a. Outline the needs when appointing Security and Domestic staff. b. Prepare the job description of the Deputy Estate Manage including the skills and ethics requ
Document Delivery Services: Information searches conducted by library or information specialists from databases usually are from bibliographic much less on full-text databases
Question: a) List and describe the role of the different parties involved in any e-payment system. b) Outline five factors (characteristics) that determine the acceptance
factors affecting project life cycle
General Components Ltd produces a component ‘X', the selling price of which is Rs 50. The unit cost structure based on the present level of production/sales of 100 000 units
Patents Patents are an important source of information. Various primary and secondary journals publish information regarding current patents in specific subject fields. Offi
who are those involve in denominators for desire
Question : (a) Describe what you understand by the term ‘events'? Identify the main types and categories of events supporting your answer with examples. (b) (i) Identify
Functions of library classification : Functions of library classification can be summarised as follows: i) Library classification helps to arrange documents in a systemati
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