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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
Data and Information The term "data" (plural form of datum) refers to "an individual fact, statistic, or a piece of information or a group or a body of facts, statistics or t
Information Services: Some of the significant information services which have been evolved as a result of developments in communications are: electronic delivery of documents,
Question 1: You have been hired as a consultant for an event venue, and your task consist of advising the management on the requirements of the conference area which they plan
Question 1 When you establish an export firm there are numerous regulations which have to be followed. List the steps in establishment of an export import firm. Describe the proce
User Groups and Their Specific Needs- Information behaviour: A User Groups and Their Specific Needs You will see in details, in Unit 5, Section 3.1, the different user groups
Collation: Collation is the first task in the binding processes. All the parts and the pages of a volume have to be correctly sequenced. In the case of periodicals, collation
TYPES OF DOCUMENTATION AND INFORMATION CENTRES Documentation and information centres are discussed here under three broad groups. They are: i) By ownership, i.e., those
N eed for project quality standards Project quality standard help the organisation in defining specific measurable objectives. The objective tells if the goals are being met a
Question 1: a) Write short notes on the following terms to define them: i. An international tourist and a domestic tourist ii. An international excursionis
There are different types of audits performed to check discrepancies in various departments some of the types of audits are described. Economic audits or reviews.
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