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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
Management Communication MC is a process of communicating in management itself. Effective managerial communication is either written or spoken. It is based on a several strateg
fact finding techniques on hotel management
CARE AND PRESERVATION OF LIBRARY MATERIALS: As should not be shelved too tightly nor too loosely. The former damages the binding en other books are forceful inserted and the
Sheaf or Loose-Leaf Form: Sheaf form of library catalogue is also referred to as loose-leaf form. A sheaf form of catalogue is one in which slips of paper are put into a loose
Factors Driving Contracting In this section let us try to analyse the factors which drive contracting decisions. Here, the buy mode is referred as contracting, subcontracting
Binning The goods on receipt are received by personnel at the project stores, verified and then accepted. The goods are stored properly following store procedures, in bins/sto
QUESTION When a company is forming long-term outsourcing relationship with another company, the foundation of the success of the venture is a good contract management (a) Wh
Problem 1 (a) Illustrate on the 3 main stages of the development of PR in the U.S? (b) Describe the main transformations that PR has undergone since its inception? Pro
QUESTION 1 Personal attitudes can have a key bearing on how individuals function within organizations. Attitudes may reflect in either positive or negative behaviours (a) Wh
Product standards Product standards bring about a high quality of products. The customer needs continuous assurance of the credibility of a product for sustained relationship w
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