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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
QUESTION 1 The Ministry of Information Technology has recently launched a public debate on how to make Information Technology the Fourth Pillar of the Mauritian economy. Using
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Question: The following diagram shows a C.P.A.-network modeling the stages in the construction project. Each arc is labeled with the letter denoting the activity it represents
Arranging Personnel: Planning for periodicals / serials selection should also cover the personnel or human factor. The people involved in the selection process are the librari
Question 1 Discuss the role of entrepreneurs in economic development. Why should the government help the entrepreneurs and in what way the Government can help? Question 2
P enalty Penalties should aim at fixing a problem when it arises and ensuring that it does not recur. Guidelines to note while stipulating penalties are: Penalties shou
Microform Catalogue: In microform catalogue, entries are greatly reduced and printed upon a film or fiche. The microform cannot be read by naked eyes. A suitable microform rea
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N eed for project quality standards Project quality standard help the organisation in defining specific measurable objectives. The objective tells if the goals are being met a
Question 1: With the help of an organisation chart, explain the importance of: 1. The Front Office Department 2. The Reservation Office 3. The Housekeeping Department
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