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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
Sheaf or Loose-Leaf Form: Sheaf form of library catalogue is also referred to as loose-leaf form. A sheaf form of catalogue is one in which slips of paper are put into a loose
Problem 1 Radio, as a medium of communication, functions in two main ways: it serves the individuals; and it operates on behalf of the society (Leish, 2007). Using suitable exa
Disadvantages of contracting As we saw some of the factors that drive a contracting decision, now let us understand the disadvantages or criticisms associated with contracting
Literature Searching Service: There are occasions when users want to know "everything that has been published" on a subject. The most important reason is that they want to kno
Dealer Library Plan (DLP): Under this plan, as agreement is reached between the library and the publishers or a group of publishers whereby the publishers send books as soon a
QUESTION The unique social, economic and environmental characteristics of SIDS, such as high population density, relative isolation, limited availability of land space and pauc
factors influencing demand
Question 1 The NCDEX trading system provides a fully automated screen based trading for futures commodities on basis of nationwide online monitoring and surveillance mechanism. De
Question 1: The Public Sector is undergoing a major transformation. What according to you, are the imperatives that are driving the change process ? Question 2: What
Question 1: (a) Decision making is the essence of management, and every decision starts with a problem. (i) What is a decision? (ii) What is a problem? (b) Decision m
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