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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
Rajender Kumar was a production worker at competent Motors Limited (CML) which made components and accessories for the automotive industry. He had worked at CML for almost seven ye
Problem 1 The Fisheries department has decided to buy a second hand boat for patrol at sea and has agreed with Pro Naval Ltd for the latter to supply the department with an e
IMPACT OF NEW TECHNOLOGIES ON INFORMATION SERVICES: The influence of Information Technology on the provision of information services and on modern society generally is both pe
SIZE OF SAMPLE: Large samples are more representative of the population of interest than the sinall samples. There are no specific rdes for determining the desired sampl
QUESTION 1 For the successful implementation of Total Quality Management (TQM) in any business setting, the latter must concentrate on the components, elements and principles o
QUESTION (a) What are some of the major types of Knowledge Management roles that exist in organizations today? (b) What types of competencies should be present in a good Kno
Question : Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideas, or serv
Q1. Critically analyze Mr. Vincent’s reasoning.
Executing the agreement A successful negotiation leads to the signing of a contract by the parties after incorporating all the mutual agreements reached during negotiations. E
what is informal communication
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