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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
In country X unemployment constitutes a national crisis. According to the Central Statistical Office of this country, in 1999, using the expanded definition that counts as unemploy
QUESTION 1 SWOT Matrix is one of the principal tools for strategic analysis. Referring to this matrix- (a) Explain what you understand by internal analysis (b) Explain wh
Problem QC is often performed by a team of professionals who use specific techniques. These techniques do vary depending on the intended measurement. Without QC techniques, a c
I dentifying customers Customer is responsible for communicating the project needs and also verifying that the requirements have been met at the project completion. The custom
Sewing and Collation - library bindings: Reinforced new books which conform to A.L.A. standards, shall be designated as follows: Resewed and reinforced in class `A' cover o
Perfect binding: The need to find a less expensive process for binding paperbacks led to the development of the 'perfect binding' - Considered as the most imperfect. This subs
Private documentation/information centres: They belong mainly to private business enterprises, commercial firms, etc., and serve primarily the interests of their own instituti
Question 1 Discuss the stages of CRM implementation Question 2 Discuss CRM vendors in brief Question 3 The aim of BPR is to redesign and change the existing practices or
Retrospective Survey: In a retrospective survey, the researchers may also like to investigate possible cause and effect relationships by observing some existing consequences
Problem 1: Explain and comment on the different stages of development that have produced our present day mass media. Problem 2: The impact of electronic media is strong
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