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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
QUESTION 1 a) Outline the roles and authorities of a project manager b) Write a short note on Gantt Chart c) What are the 3 common types of budgets and write a short para
The Range of Network Services The range of services provided by many resource sharing networks include storage and retrieval of data such as factual, physical and bibliograp
Question 1: (a) Discuss the use of the following fuels in the Mauritian context. Comment specifically on their impact on the economy and on the environment. i. Coal ii.
SELECTION TOOLS: NON-PRINT MATERIALS The production and distribution of non-print materials, is a recent development and therefore not as well organised as in the ease of prin
Expansion and Diversification: Diversification was the most important trend for databases during 1975-80. The early success of the Government-funded online experiments and the
Question 1 Discuss the stages of CRM implementation Question 2 Discuss CRM vendors in brief Question 3 The aim of BPR is to redesign and change the existing practices or
The Integrated Management Project is designed to: develop your capability to think and act strategically test your ability to apply the concepts taught and techniques le
Speed: The methods, of receiving requests, processing the requests and mode of delivery of fax, electronic-mail or online systems. Documents may also be supplied by any one of
Fission The initial set of primary basic subjects (PBS) included in a scheme for library classification results from a division/fission of the UoS in a manner similar to the div
PERIODICALS RECEIVING WORK: The work of receiving periodicals is perhaps the most difficult activity in the Periodicals Department. It requires thoughtful planning and systema
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