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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
Relation to other Terminologies in Library Science: Classification is a vital discipline in the field of library and information science and pervadesall the other sub-fields o
TYPES OF DOCUMENTATION AND INFORMATION CENTRES Documentation and information centres are discussed here under three broad groups. They are: i) By ownership, i.e., those
Government Activities Information is also generated as a by-product from the activities undertaken by different governmental and non-governmental organisations. The most impo
Administration of Questionnaire: Questionnaire and interview schedule require different skills and different considerations for their administration. In the following
A d v antages of an EPM System Let us now see some of the advantages of EPM are: One of the key rewards of converting to an EPM system is that projects have superior
T otal Quality Management (TQM) It is developed by W. Edwards Demming TQM is a series of business practices designed to monitor the quality of production throughout al
Major Types of Validity: Different aspects or facets of validity questions are explained by the type of validity, and number of indirect and logical methods have evolved t
QUESTION 1 Apply Porter's Five Forces Model to UTM explaining how it can be used by the University to assess the attractiveness of the Tertiary Education Sector QUESTION 2
Question 1 You have been requested by your Superior to deliver a speech to a hundred parents on the importance of a balanced diet for their children. Describe the communication
Q uality assurance plan The quality assurance plan is to establish the goals, the process and the responsibilities needed to implement the effective quality assurance function
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