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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
Binding Policy for Libraries Most libraries acquire various kinds of materials which need differential handling and care. The question is: what is an adequate programme of co
Specifications of Library Reinforced Binding: End papers: Endpapers are to be of good tough opaque paper of approved mild colour, with at least one plan white leaf betwee
QUESTION 1 The survival of any business enterprise is dependent on its competitive spirit in the business world. Using the Porter's Five Forces model, identify the competitive
Problem Explain the key tools available to carry out the public relations function. Explanation of Public relations Developing Media Relations Launching Media Tours
Plan, design, deliver, and evaluate an original training or HRD development program that you might use in your organization or one that you are very familiar with.
Shelf Arrangement: Once the library has a taken decision on the number of sequences in which the total collection is to be organised the material in the shelf in each sequence
ALPHAETICO - CLASSED CATALOGUE: The alphabetico-classed catalogue may be considered as a combination or mixture of the best points associated with dictionary and classified ca
QUESTION 1 Outline the constitutional and political history of Mauritius from 1947 to 1959 with reference to (i) the right to vote (ii) the partial transfer of power through
Product development cycle All products under development typically follow the cycle of market place-to-market place. The development starts with identification of a product in
describe the quantitative techniques in public system management
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