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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
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Branding started because companies wanted their services and products to be distinguishable from the generic dross of others and prepare an asset for the company. This is still the
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M e rgers and Acquisition Mergers and acquisitions (M and A) is a corporate finance strategy that helps companies to attain their objectives and financial goals. It involves
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