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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
Links in InformationTransmission Chain: i) Sources of Generation: As discussed in Unit 1, the researchers and their employing oreganisations are responsible for generating in
Classification Schedules: Library classification invariably requires written has of damps and their subdivisions arranged in a systematic way along with corresponding symbols
Question 1: (a) Show what is meant by the managerial environment? Illustrate your answer with specific examples using both internal and external environmental influences within
SIZE OF SAMPLE: Large samples are more representative of the population of interest than the sinall samples. There are no specific rdes for determining the desired sampl
Choice of Bindery: Factors to be Considered Outside binders are normally selected through competitive bidding or through free selection. Whatever the case, the librarians sho
What is an Entry? An entry is a record of information for a specific purpose. This information is entered into a ' kind of a record. Suppose you have the habit of recording in
OBJECTIVES Library catalogue is an important tool in a library and cataloguing is one of the most important activities of a library. In this Unit, you are introduced to a few
QUESTION 1 When one considers an ordinary organizational culture alongside a Total Quality Management organizational culture, some clear differences can be identified Based
Library Journal: Publishes quarterly lists of scientific, technical and medical books announced for publication by publishers. The third category of review sources is d
VALUE OF INFORMATION SERVICES: At the outset, it must be emphasised that there is no consensus of opinion among information scientists and professionals regarding the "concept
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