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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
Librarians room in library building in library management The librarian normally has a separate room of his own, adjacent to the work room and opposite to the main counter ar
QUESTION 1 (a) Define (i) Conflict of Interest and (ii) integrity? (b) What would you recommend for an organization that go beyond obeying the law? (c) How far do you thi
Catalogue Code: As with classification schemes, there are different catalogue codes available for use in libraries. Two of them are already known to you as they are prescribed
Conflicting Factors: Demand, supply and finance are the three major factors governing collection development. Both demand and supply will be increasing while finance will be a
Steps for shopping (works/goods) Now that we are aware of the requirements for shopping, let us understand the steps involved in shopping: 1. Issue requests for quotation
What is Internet? There are many ways to answer this question and how you choose to answer is really a matter of how you use it. To some people, it is a source of entertainme
Organisational Framework for Project Management A project based organisation is a composition that facilitates the coordination and implementation of project behaviours. Projec
resource management
Write a COBOL program to accept three subject marks and to display the total of marks and percentage of marks.
Inward goods The goods are delivered at the inward goods stores of the company/plant with necessary documents like delivery challans and suppliers invoice. These documents wil
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