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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
Conflicting Factors: Demand, supply and finance are the three major factors governing collection development. Both demand and supply will be increasing while finance will be a
QUESTION 1 When one considers an ordinary organizational culture alongside a Total Quality Management organizational culture, some clear differences can be identified Based
factors influencing demand
Conditions for adopting direct contracting We should adopt direct contracting when: Extension of existing contracts for works or supply of goods is justifiable on econo
The fair trade movement can be understood as an NGO effort to establish a market outside of mainstream commodity monopolies while simultaneously inserting non-market concerns for j
QUESTION 1 Max Weber systematized the organization model of Bureaucracy (a) List and describe briefly the distinguishing features of bureaucracy (b) Critically analyse th
P roject Management Approach and Philosophy A philosophy is an outlook or a way of thinking about the field of application. A project management philosophy reflects the way an
The receiving and shipping department for WXS Inc. has the worst safety record in the company. Falling, lifting, impact injuries are common in this department. As the Director of W
Ordinal Data: Ordinal data are discrete or discontinuous consisting of categories of variable that are ranked, ordered or compared according to a predetermined standard cl
Objectives of Resource Sharing The objectives implied in resource sharing activity are very idealistic in nature. They are mainly aimed at providing convenient access to info
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