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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
QUESTION 1 (a) What is an organization? (b) What is management? (c) Describe carefully the functions of managers in organizations QUESTION 2 Organisations are com
QUESTION 1 When one considers an ordinary organizational culture alongside a Total Quality Management organizational culture, some clear differences can be identified Based
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Subject approach: In academic, special, technical and research libraries, and to a large extent even in public libraries, you will find that the majority of readers approach docu
Microform Catalogue: In microform catalogue, entries are greatly reduced and printed upon a film or fiche. The microform cannot be read by naked eyes. A suitable microform rea
QUESTION The Public Procurement Act 2006 (PPA 2006) is a modern procurement legislation based on UNCITRAL Model Law. PPA 2006 was enacted in 2006 and came into force in 2008. A
QUESTION 1 For the successful implementation of Total Quality Management (TQM) in any business setting, the latter must concentrate on the components, elements and principles o
QUESTION a) ISO 9001:2008 series embraces eight quality management principles. By using relevant examples in the business context, discuss the potential benefits an organizatio
Communities of Practice Differ and Structure Though a neighbourhood is called a community, not every community is called Community of Practice. Similarly, not everything which
O utput of quality planning process Quality management plan is one of the major outputs of quality planning. It describes how the project management team will implement the q
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