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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
describe the quantitative techniques in public system management
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Architecture of library building in library management Library activity is a specialised activity and it should be designed so as to carry out this activity efficiently in a
The majority of the queries/questions that LIS personnel will have to deal with are about subjects. An answer to such a query, in whatever form it may finally be presented to suit
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QUESTION 1 Briefly explain how the following schools of thought contributed to Psychology (a) Psychoanalysis (b) Behaviourism (c) Cognitive approach (d) Humanistic/
The most important test of a new organization comes when it is hit by a major catastrophe. It is required to manage such emergencies intelligently and forthrightly with the news me
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