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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
Explain the discounting principle. using the discounting principal calculate the present value of an annuity of five years at rs.500 payments made at the end of each of the next fi
Globe: The difference between a map and a globe is one of form. A map is any geographic image of the earth drawn to scale on a flat surface whereas a globe is a spherical rep
Factors Affecting Organisational Structure-process of structuring-LIBRARAY MANAGEMENT A manager has to design a structure that will best suit the specific requirements of his
Dealer Library Plan (DLP): Under this plan, as agreement is reached between the library and the publishers or a group of publishers whereby the publishers send books as soon a
Question 1 Explain the various inputs , tools and techniques of qualitative risk analysis process Question 2 The risk mitigation methodology describes the approach to contro
P urpose of management of quality Let us first discuss the importance of quality. Quality is important as it helps organisations achieve their internal and external g
different between war and strike perils
Modern Catalogue - evolution of catalogue: The 19 th century was an age of great many codes: Catalogue was considered a finding list with the Bodleian concept of literary uni
a company makes two types of sofas, regula and long, at two locations, one in hickory and one in lenoir. the plant in hickory has a daily operating budget of
The student selects one of the major theoretical perspectives on change discussed in the course and produces a research paper on the topic. The objective is to take the topic past
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