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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
A c quisition Motives In the previous unit you learnt about the history of M and A. All the companies do not always have acquisition strategies, and not all companies that ha
Microform Catalogue: In microform catalogue, entries are greatly reduced and printed upon a film or fiche. The microform cannot be read by naked eyes. A suitable microform rea
STYLE OF A RESEARCH REVIEW: The review must be brief but complete in itself. Systematic review should be considered. The review should use statements of opinions, sparingly,
Question: The following diagram shows a C.P.A.-network modeling the stages in the construction project. Each arc is labeled with the letter denoting the activity it represents
Public documentation/information centres: Established from public funds, these may not be self- supporting financially. In developing countries, documentation and information
Contract Performance Here let us see the final stages of completion of a contract. M onitoring You should closely monitor the performance of the consultant. This could
Advantages of Ordering procedure: 1) Agents frequently allow a certain percentage of discount over the subscription rates of some periodicals where publishers do not offer an
Microforms: Micropublishing is retrospective, being merely the reprinting of previously existing materials. Back files of newspapers, periodicals and out-of-print materials a
Responsibility for Loss of Books: In a majority of libraries of the western countries, librarians are not held responsible for books losses, but many organisations in India co
Personnel: Technical processing work is, perhaps, the area in the whole library work where the highest degree of professional expertise is needed. Therefore, the technical dep
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