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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
Question 1 How is a cable television system organized? Explain Question 2 Discuss the ethical issues in media management Question 3 What are the major design steps of a
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IMPACT OF NEW TECHNOLOGIES ON INFORMATION SERVICES: The influence of Information Technology on the provision of information services and on modern society generally is both pe
Question 1 Development Banks or Development Financial Institutions (DFIs) in India were established mainly to provide long term capital for industry and trade. Write a detailed no
General Components Ltd produces a component ‘X', the selling price of which is Rs 50. The unit cost structure based on the present level of production/sales of 100 000 units
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