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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
Oral Presentation It provides to spoken, rather than written communication where information is expressed to a group. The spoken word is frequently augmented by visual aids suc
Location Site -Preliminary Considerations of Library building-library managment Location is important for homogeneous services, site selection and choice of community, reg
Question 1. Demonstrate the use of analytical tools to monitor the progress and the effect of change Question 2. Assess monitoring and measurement techniques to change within an o
A ligning Mergers and Acquisitions with Corporate Strategy In the previous section we learnt about the motives for acquisition. In this section, we will learn how to align Mer
LIBRARY CATALOGUE-Introduction Library catalogue is an essential and important tool for any library. This tool has been developed to facilitate the use of reading materials in
Power positions in negotiations Power is simply the ability to influence another person or organisation. X has power over Y if X can get Y to do things that directly benefit X
The fair trade movement can be understood as an NGO effort to establish a market outside of mainstream commodity monopolies while simultaneously inserting non-market concerns for j
QUESTION a) Mintzberg argues that the word "strategy" has been used implicitly in different ways and provides five definitions. Elaborate on these definitions of strategy b)
Relation to other Terminologies in Library Science: Classification is a vital discipline in the field of library and information science and pervadesall the other sub-fields o
Functions of library classification : Functions of library classification can be summarised as follows: i) Library classification helps to arrange documents in a systemati
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