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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
Local Book Suppliers: Every library has to depend on local booksellers for most of the supplies. Unlike the major outside book markets referred to earlier, local book shops d
Information Analysis: Centres An Information Analysis Centre (IAC) has been defined as an organization which indexes, abstracts, translates, reviews, synthesizes, and evaluate
Question: (a) What do you understand by the term ‘An Organization'? (b) Differentiate between ‘A Formal Organization' and ‘An Informal Organization' (c) List three fac
Question 1: Managing expectations is based upon an agreement between the employee and the manager on the objectives of the job under discussion and how its achievement would be
Production and Development Process The traditional approach to product development stresses on a rigid sequence of steps. Usually R&D engineers exclude the manufacture proces
Question 1: Show the importance of facilities planning and design with regards to: (i) Land (ii) Esthetics (iii) Space (iv) Buildings (v) Innovation (vi) Acces
STACKING SYSTEMS: The main consideration in stacking is to achieve economy of space while ensuring ease of accessibility for the readers to the contents of the shelves. Space
C ommunities of practice take many forms Communities of Practice differ widely in both name and style in different organisations. CoP takes many forms and knowing these variat
CHARACTERISTICS OF RESEARCH TOOLS: An ideal measuring instrument is one which results in measures that are relevant, accurate objective, sensitive and efficient. Measures wh
QUESTION You are given the task to draft a Code of Ethics for your organization (a) Define a Code of Ethics (b) What are the different aspects/issues that you might incl
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