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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
QUESTION a) Mintzberg argues that the word "strategy" has been used implicitly in different ways and provides five definitions. Elaborate on these definitions of strategy b)
User Needs and Use and User Studies: Libraries, information centres and databanks are now known as information facilities which exist for the benefit of users. The management
what is C-T-C
Services and Products of Documentation and Information Centres: All functions of documentation and information centres are performed with the objective of providing informatio
Cyclostyled Form: Revised version of bound register form came into existence due to the typewriter and cyclostyling machine. The entries are typed. Multiple copies (up to four
Problem 1 (a) Illustrate on the 3 main stages of the development of PR in the U.S? (b) Describe the main transformations that PR has undergone since its inception? Pro
Steps in Developing a Questionnaire or Interview Schedule: a) Preliminary Decisions: Decide on the form that the schedule will take e.g. structured, unstructure
Library Networks A Library network is defined by Hunter and Bakewell as "A group of libraries and/or information service points, connected together for the purpose of satisfy
Purpose and Objectives of Binding : Unlike private collection, books in libraries are to be used by successive groups-be it a public library or an academic library-and hence n
factors affecting project life cycle
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