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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
Need for Technical Processing: The need for technical processing has been brought about by a number of reasons/factors. They are: 1) Accelerated growth of information r
QUESTION 1 A team is a small number of people with complementary skills who are committed to a common purpose, performance goals, and approach for which they hold themselves mu
QUESTION 1 Caring for differences in Early Childhood Centres has become very important. Briefly explain why QUESTION 2 Briefly describe why planning is important even i
Total Quality Management (TQM) is now practiced in business as well as in government, the military, education, and non-profit organisations. TQM is thus applied to any type of orga
In country X unemployment constitutes a national crisis. According to the Central Statistical Office of this country, in 1999, using the expanded definition that counts as unemploy
Question 1: The Public Sector is undergoing a major transformation. What according to you, are the imperatives that are driving the change process ? Question 2: What
Finding resources: As said earlier, supply is another basic factor. Supply means availability of documents for acquisition. Information regarding supply can be collected in th
Arranging Personnel: Planning for document selection should also cover the personnel or human factor. The people involved in the selection process are the librarian, the a
What is promotional Mix? Mention and explain the elements of promotional mix?
List out the secondary sources of information while pursuing market research
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