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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
Shelf Arrangement: Once the library has a taken decision on the number of sequences in which the total collection is to be organised the material in the shelf in each sequence
Coordinating Work: When different persons are doing different jobs connected with the processing and preparation of documents there can be chances of inadvertent errors and,
Q uality improvement It is a systematic approach to make the process of work more effective, efficient and appropriate by removing rework, unwanted work, loss and frustra
ans
Relationship to Libraries: Document collection is a major function of all information service units. Libraries are traditionally known to be centres for collecting and storing
Question 1 Define the term Quality Question 2 What is the objective of Reliability? Discuss various issues involved in ensuring Reliability Question 3 What are the basic princ
Local Book Suppliers: Every library has to depend on local booksellers for most of the supplies. Unlike the major outside book markets referred to earlier, local book shops d
Supplies The supplier is responsible for the delivery of goods/services that are ordered/contracted to him as per the order. However, purchaser has to ensure the goods are del
State the distinguishing features of literature as a mode of language use by citing examples?
QUESTION 1 What motivates companies to indulge in major merging or taking-over endeavours as a strategy to increase output and revenue? QUESTION 2 Short-, medium-, and
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