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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
define,fuctions, principals, and introduction,how to speculation
P roject quality management process Project quality management consists of four main processes: Quality Definition. Quality Assurance. Quality Control. Qua
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Information Demand Information services are needed to provide information not only on demand but also in anticipation of its use. Often it will be necessary to repackage the
QUESTION 1 (a) What are the four (4) Ps of the Marketing Mix? (b) Give brief description of each of the above in relation to the internet. (c) Describe how the Internet h
detailed notes on abc analysis
Question 1 Suppose you are the CEO of MS Bank Corporation. Your bank is facing interest rate risk which has affected its operation significantly. Explain the factors that influenc
Card Services Eminent librarians like Charles Jewett, Albert Blor, Henry Stevens, F. Max Mueller, W.C.Lane, Melvil Dewey and several others advocated centralised cataloguing
Physiological measurement: Physiological Measurement can be classified as In Vivo and In Vitro. In -Vivo includes measurements of those which are performed directly withi
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