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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
QUESTION a) Mintzberg argues that the word "strategy" has been used implicitly in different ways and provides five definitions. Elaborate on these definitions of strategy b)
Construct Validity: In cqnstruct validity, the investigator is concerned with the questions the concept under investigation being adequately measured? Is there a valid
Purchase Order/Contract A purchase order/contract is issued to the supplier/contractor. The offer once accepted by the supplier/contractor becomes a legal contract by which th
Question: (a) Change has become an inevitable feature of organisational life in today's competitive business world. Change can manifest itself in two forms. It can either simpl
T he change owner The change owner is the person assigned to essentially arrange and then make the approved changes to the system. The change owner is consulted about the foll
Question 1 How can an investor be protected from inflation? Question 2 Explain the characteristics of Whitbeck Kisor Model Question 3 Explain the terms market efficiency
Question 1 Well thought sponsorship will be a powerful positioning device in the hands of Public Relations Practitioners. Discuss. Question 2 "It is more difficult to f
Question 1 Describe the strategy planning tools of Ansoff matrix and BCG matrix Question 2 Describe the approaches used to screen projects Question 3 Explain any 3 par
QUESTION The potential relevance of the concept of a destination life cycle has been examined in a number of studies. The model has apparent potential to advance theory and pra
QUESTION (i) Explain the term Position Audit and discuss how it helps an organisation perform better planning (ii) The marketing manager of Juicy Drinks Ltd has invited you
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