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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
Question 1: The Public Sector is undergoing a major transformation. What according to you, are the imperatives that are driving the change process ? Question 2: What
Question 1: Read the following and answer the questions below. You are the Health and Safety Officer of a big industrial group which is constructing a new factory in which o
iretail storeon..layout
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Problem QC is often performed by a team of professionals who use specific techniques. These techniques do vary depending on the intended measurement. Without QC techniques, a c
Advantages The machine-readable catalogue performs, all the functions of a library catalogue with greater efficiency and speed than any other form. We shall spell out theseadva
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