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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
BINDING AND PRESERVATION WORK: Preservation and binding are those aspects of librarianship that have frequently been neglected. It is generally acknowledged that in the presen
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Question 1: (a) Describe the characteristics of a confined space. (b) By reference to entry into a confined space, describe briefly the factors that should be considered
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Intercultural communication is the method of sending and receiving messages between people whose cultural background leads them to interpret verbal and non-verbal signs differently
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