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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
Question 1: (a) Define the term "value". (b) Distinguish between functional value and emotional value. Illustrate by using relevant examples. (c) How can functional an
R Chart In this part we are going to look at control charts which are directed towards monitoring the variability in case of individual characteristics like the variability in
Question 1: Explain in detail how you would set up an effective and efficient control system for a newly opened hotel. Question 2: Discuss the various stages of the foo
ans
Question 1 Explain the role of information in decision making Question 2 Explain how businesses can gain competitive advantage from managing information Question 3 Expla
Keiretsu This is a Corporate conglomerates whose members are cooperate with each other for strategic purposes within the international business environment; a Japanese term.
Objectives of Resource Sharing The objectives implied in resource sharing activity are very idealistic in nature. They are mainly aimed at providing convenient access to info
Types: There are various types of survey research-descriptive, evaluative, comparation, correlation, longitudinal, cross-sectional, cross-cllltural, etc. Descriptive Survey:
Need and Purpose The personnel of an organisation play the most vital role by converting all the other resources into tangible products and services.. Therefore attention to
User Groups and Their Specific Needs- Information behaviour: A User Groups and Their Specific Needs You will see in details, in Unit 5, Section 3.1, the different user groups
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