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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
1. What instructional technology and techniques does research prove are beneficial? Detrimental? 2. Does moving students from single-gender education to co-ed increase student achi
Construct Validity: In cqnstruct validity, the investigator is concerned with the questions the concept under investigation being adequately measured? Is there a valid
Quantifying Observations: When the behaviours specified have to provide certain measurement then some form of quantification is required. The quantification usually
Finding resources: As said earlier, supply is another basic factor. Supply means availability of documents for acquisition. Information regarding supply can be collected in th
History of Filing Systems The history of filing systems can be traced back to the history of libraries because basically man prefers order and early librarians, therefore, wo
Microform reading room, collection and production Units in Reader Activity Area of library building -library management These days, more and more use being made of microforms-
Q uality control Quality control uses techniques and performs activities to compare actual quality performance with requirements and define appropriate actions if ther
Acquisition Through Gifts/Donations: Gifts and donations constitute an important source acquisition of reading materials in a library. Many a library has benefited enormously
Question 1 Define conflict. Discuss four ingredients of conflict Question 2 Discuss four different types of conflicts which may occur in any organization Question 3 List
Microform Catalogue: In microform catalogue, entries are greatly reduced and printed upon a film or fiche. The microform cannot be read by naked eyes. A suitable microform rea
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