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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
R easons for quality improvement The Quality Improvement helps the organisation to continuously improve the quality of the product or the service. The quality improvement can
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Question : (a) "A Strong corporate identity helps reinforce a company`s brand image and supports its marketing activities" i. Describe what you understand by corporate iden
A firm uses simple exponential smoothing with à=0.1 to forcast demand.the forecast for first week of february was 500units whereas actual demand turned out to be 450units....1.for
You have just been appointed as Public Relations Director of a service sector organization and first assignment is to make a crisis communication plan. The subsequent elements s
SELECTION TOOLS: NON-PRINT MATERIALS The production and distribution of non-print materials, is a recent development and therefore not as well organised as in the ease of prin
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Question 1: (a) The planned change model as developed by Bullock and Batten (1985) proposed a four-phased model. Describe the different change phases and change processes asso
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