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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
QUESTION (a) Derive and explain the Capital Market Line. Make and state all necessary assumptions (b) Explain clearly how you would test for- (i) the size effect (ii)
Classified Part It is the arrangement of entries of documents by class number that gives the systematic and structured display of subjects in a classified catalogue. It maps
Special Furniture Items-library furniture-library management Besides the above mentioned library furniture, a few other items worth considering are: Book trolley, whi
Treasury Management explain the objective of treasury management as "the management of an organisation's cash flow, its borrowings and its investments, in such a way as to contro
ans
Miscellaneous Supplies and Equipment -libraray equipment-library management Besides the furniture and equipment enumerated above, a number of items useful for library operatio
AACR-2R Personal names consist of several parts and one of these is selected to form the entry element in a heading. The part of the name that intitates the heading is called
The Enterprise Project Management Model Enterprise project management is a tool that gives an overall view of the resources and the project management activities and brings in
Observation Sampling Technique: Since it is usually impossible to observe behaviour for extended period of time because of fatigue and boredom one must plan how and when t
A large unit manufacturing electrical goods which has been known for its liberal personnel policies and fringe benefits is facing the problem of low productivity and high absenteei
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