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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
QUESTION 1 The survival of any business enterprise is dependent on its competitive spirit in the business world. Using the Porter's Five Forces model, identify the competitive
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British Museum Cataloguing Rules: British Museum, Department of Printed Books. Rules for compiling books, maps and music in the British Museum. - Rev. ed. - London: British Mu
We can conclude that contracting does have many benefits which are mentioned below: ? Division of labour. ? Synergy of expertise. ? Sharing of risks. To avoid
FEATURES FOR THE BEST PHYSICAL FORM OF LIBRARY CATALOGUE: Despite the widespread use of the computer for cataloguing, a great many catalogues in the conventional format, such
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Centralised Processing By "processing" we mean technical operations that are necessary to prepare library materials for access and use. So, centralized processing would mean u
Question 1 Explain the various principles of Quality Management Systems Question 2 Explain scope and goals of ISO/TS 16949 Question 3 Explain the procedures and benefits
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