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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
EXPERIMENTAL RESEARCH: One of the other method used in research is Experimental Research. Meaning and Characteristics Experimental research is concerned with ca
Question Content: The content of questions will naturally be guided by the aims and needs of the researcher. Direct questioning is particularly useful for obtaining info
Brief History of Quality and Project Management It would be interesting to track down how the quality movement and the project management approach began and how today they stan
T he change owner The change owner is the person assigned to essentially arrange and then make the approved changes to the system. The change owner is consulted about the foll
Catalogue Code: As with classification schemes, there are different catalogue codes available for use in libraries. Two of them are already known to you as they are prescribed
Cost of Materials Handling: The last major factor is cost of various devices which are available for use. Cost comparisons among various alternatives are often difficul
Definition Allen Kent provides a description of some of the concepts associated with the resource sharing activity in the following terms: Resource sharing in libraries is
QUESTION 1 Failed organizational change initiatives leave in their wake cynical and burned out employees making the next change objective even more difficult to accomplish. Dis
Critically analyze Mr. Vincent’s reasoning
QUESTION 1 (a) Identify and critically discuss the different phases involved in the road map to ISO 9001:2008 Certification (b) ISO 9001:2008 is based on a framework known a
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