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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
A big multinational company wishes to employ a PR manager for all its PR activities. a) What according to you would be the advantages and disadvantages of having its own PR dep
Reference Services: Reference services help the user define and identify his query correctly, bearing in mind how he intends to use the information, since this can affect the
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Question: (a) Conflicts, as an aspect of managing change, is inevitable in organisations. Show the main sources of conflict in the workplace and elaborate on three of them?
What is Internet? There are many ways to answer this question and how you choose to answer is really a matter of how you use it. To some people, it is a source of entertainme
Self-Monitoring This is a personality trait reflecting an individual's ability to adjust behavior to match conditional factors. Individuals high in self- monitoring are very ad
QUESTION 1 The Proven Path consists of a number of discrete steps. Explain the different steps of the proven path. QUESTION 2 One major step in getting organized is to
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