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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
What are the three approach to the short-term financing problem and provide relevant examples for each ?
Increase in Demand: Exponential growth in the volume of published information, increase in the number of users and availability of large number of online and C D - R OM bibli
QUESTION 1 Governance had gained ground as a result of the failure of the State and how far do you agree? QUESTION 2 It is evident that a high level of informal economi
QUESTION 1 Describe the tactics that appear the most successful in persons seeking compliance? QUESTION 2 i Do work attitudes predict behavior at work? Support your ans
Library catalogue code: A library catalogue code, one or two of which (for, there are a score of the them), as you may have surely become familiar with to some extent, can be
Explain the role of unions in determining the design and the implementation of the pay for performance plans.
QUESTION (A) Define personality (B) Explain, with example, the structure of personality according to the psychoanalytic theory (C) Defense mechanisms are unconscious stra
Ordinal Numbers: These are used not for the purpose of counting but ordering and mechanising the arrangement of things. For example, participants in a conference can be liste
Question 1 Explain the characteristics of investment. Differentiate between investment and speculation. Question 2 What do you understand risk and measurement of ris
M e t r i cs Metrics is defined as the measurement to determine the degree of the conformance to the specifications. This measurement allows the organisation to improv
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