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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
Question: A company faces a decision with respect to a product (code named M997) developed by one of its research laboratories. It has to decide whether to proceed to test mark
Question 1 Enumerate the principles of organization 2 What is decision making? Explain the steps involved in decision making 3 Explain briefly the classification of ward accomm
A company manufactures and sells a single product. The variable cost of the product is Rs 2.50 per unit and all production each month is sold at a price of Rs 3.70 per unit. A pote
Question 1: (a) Discuss the use of the following fuels in the Mauritian context. Comment specifically on their impact on the economy and on the environment. i. Coal ii.
Sample and Sampling The sample represents the population of those critical characteristics you plan to study. In other words, if the sample is representative of th'e pop
QUESTION 1 While managing institutions, managers have to deal with four variables (a) Identify and briefly describe these four variables (b) Using a concrete example expl
QUESTION Federal Express: Turning expressed knowledge into profits ‘Before the emergence of the web, Federal Express developed and implemented an internal technology based syst
Listening Skills To be an effective communicator you should not only be a good listener but should also know how to express your ideas. By listening perfectly to others you wil
Problem 1 Many surveys have been carried out over recent years to try to evaluate why customers are lost. While the answers may vary by customer and organisation, survey after
(a) What is customer relationship management? (b) What are the three main elements to consider when aligning your business towards a customer relationship format? (c) What a
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