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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
Question: (a) What are the quality dimensions a consumer looks for in a product? (b) Deming's 14 points plan is a complete philosophy of management. Give an outline of ten
H i story of quality management Earlier limited products were made by skilled craftsmen who inspected and took pride in their work before selling it to their customer. Crafts
Question 1 What are the advantages and disadvantages of case studies? Question 2 In a research paper, what is meant by the Method Section? Explain Question 3 What is sam
Microform reading room, collection and production Units in Reader Activity Area of library building -library management These days, more and more use being made of microforms-
Library Networks in USA and UK The United States has definitely taken a lead in library networking. Among the prominent agencies in this regard, are the Library of Congress,
Problem 1 (a) Radio as a medium of communication has advantages over Television and Print media. Explain three advantages of Radio and highlight two situations, with examples,
QUESTION a) Define cost benefit analysis as used to appraise large public sector investments b) Compare and contrast cost benefit analysis with investment appraisal c) Ex
define
Q1. Critically analyze Mr. Vincent’s reasoning.
A d v antages of an EPM System Let us now see some of the advantages of EPM are: One of the key rewards of converting to an EPM system is that projects have superior
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