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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
MAINTENANCE WORK AND MANAGEMENT: Of all the functions in a library, the maintenance work is the least discussed in professional literature. However, the importance of mainten
Question: "According to Lewin, change underlies the modification of those forces that keep a system's behaviour stable" (a) Why do people in organisations at times prefer t
Rajender Kumar was a production worker at competent Motors Limited (CML) which made components and accessories for the automotive industry. He had worked at CML for almost seven ye
RESEARCH APPROACH: Research approach (design) is the researchers overall plan for answering the research questions. The design indicates whether or not there is an interve
#questioWhom do you think Rajender will eat with? Why? 2. If you were one of the other foremen, what could you do to make Rajinder’s transition easier? END OFn..
Question : (i) One of the important features of planning and design management is the efficient management of resources. According to you, what are these resources and how sho
COOPERATIVE CATALOGUING In cooperative cataloguing a group of independent libraries share the cataloguing work. Needham says that cooperative cataloguing refers to "a situati
Species of Classification: There are broadly speaking two species of classification systems - enumerative and faceted. Enumerative classification is that in which all classes
Organisational Framework for Project Management A project based organisation is a composition that facilitates the coordination and implementation of project behaviours. Projec
Context Setting 'Context setting' implies that the significance and inter-relatedness of individual dataitems be made explicit, and piece of information in the entire scheme
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