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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
Question 1 What should an interviewee remember before being interviewed? How can a potential interviewee prepare for an interview? Question 2 Discuss the different types o
QUESTION 1 (a) What is ergonomics? How would you identify ergonomic problems and what kind of workplace problems can ergonomics solve? (b) How would you improve the design o
Functional Organisation: The library is expected to take care of selection, acquisition and storage of documents. The documentation/information centre, in collaboration with t
The Ledger System: In this system, the record is kept in the form of a bound register wherein each page is allotted to a periodical. On top of the page usually, details like
Question 1: You have just been appointed as Food & Beverage Manager of a medium-size hotel. (i) Explain in detail the various areas you would check on the first week of you
Total Quality Management (TQM) is now practiced in business as well as in government, the military, education, and non-profit organisations. TQM is thus applied to any type of orga
Miscellaneous Supplies and Equipment -libraray equipment-library management Besides the furniture and equipment enumerated above, a number of items useful for library operatio
Oral Presentation It provides to spoken, rather than written communication where information is expressed to a group. The spoken word is frequently augmented by visual aids suc
what is prisoner''s dilemma'',of non cooperative game?
Indexing and Abstracting Services: We have already discussed in Section the indexing and abstracting publications as secondary documents. The topic has also been discussed in
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