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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
QUESTION 1 The museums of today serve increasingly complex institutional missions and diverse audiences through their programs. Critically discuss and analyze the role of museu
Need for Technical Processing: The need for technical processing has been brought about by a number of reasons/factors. They are: 1) Accelerated growth of information r
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Data Synthesis and Analysis: Organize the data Relative value of various sources must be weighed Problems about inconsistencies must be resolved. Make objective
QUESTION (a) Define Social Environment (b) Discuss, with examples, the impact of Social Environment on Business (c) Critically analyze the role of business in the develop
The Development of the Quality Standards Quality standards evolved with quality management movement which gained importance after the Second World War. The contr
LIGHTING AND POWER-PHYSICAL PLANNING OF LIBRARY-LIBRARY MANAGEMENT The main activity in a library is reading for which adequate lighting is essential. Poor light strains the e
Responsibility for Loss of Books: In a majority of libraries of the western countries, librarians are not held responsible for books losses, but many organisations in India co
Question 1 Explain any five common entrepreneurial traits Question 2 Write a sort note on SWOT analysis Question 3 Explain any five sources from which an entrepren
QUESTION When a company is forming long-term outsourcing relationship with another company, the foundation of the success of the venture is a good contract management (a) Wh
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