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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
Interval Measurement: It is a scale based on equal units of measurement indicating how much of a given attribute is present in the subject. It exhibits equal differences ia
Ordering Procedure: We have discussed the procedure until the selection is finalised and the lists and the cards are forwarded to the Procurement Section for placing orders.
Question: (i) Define a Marine Protected Area; what are the types of Marine Protected Areas that exist in the Republic of Mauritius, naming one example of each (ii). What i
Psychological and Sociological Measurement: Psychological Measurement mainly makes use of psychological tests and inventories. Psychological test is an instrument desig
Libraries as Facilitators: The libraries are no longer passive observers of users trying to find their ways in libraries to locate what they want and are no more considered as
Question 1: (a) The planned change model as developed by Bullock and Batten (1985) proposed a four-phased model. Describe the different change phases and change processes asso
Type of Building: The number of floors has direct effect on the which should be used. Single story building the most common type being built today lends themselves to
QUESTION (i) Compare and contrast the Capital Asset Pricing Model (CAPM) with that of the Arbitrage Pricing Theory (APT) (ii) Asset A has an expected return of 25% and the r
Practical Application in Conducting the Interview: Interviews can be conducted by face to face meeting, telephonically or video recording. If possible interview should b
Plan, design, deliver, and evaluate an original training or HRD development program that you might use in your organization or one that you are very familiar with.
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