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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
QUESTION Ansoff's Matrix is described as a very useful tool that can be used in nearly every scenario. Define and describe Ansoff's Matrix. Explain how each of the four Quadran
It is one thing to understand the basic importance of being a media literate individual of knowing its basic elements and necessary skills. It is quite another to live a media lit
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What is Internet? There are many ways to answer this question and how you choose to answer is really a matter of how you use it. To some people, it is a source of entertainme
QUESTION (a) Define Social Environment (b) Discuss, with examples, the impact of Social Environment on Business (c) Critically analyze the role of business in the develop
Internal and Physical of the Catalogue: Internal Form of the Catalogue As mentioned earlier, according to the internal farm, the two major types of library catalogues a
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