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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
Public Catalogue -Circulation Area in library building in library management Public catalogue is the key to the document collection in a library and frequently used by the re
Reference Service: Notwithstanding library catalogues and various other aids available for exploiting the library resources, users would frequently need some personal assista
Question 1: (a) Describe briefly the services/operations included in the Rooms Division Management of a first class hospitality establishment. (b) Discuss the key concepts t
LIBRARY BUILDING Libraries come in various types and sizes to fulfill certain specific needs of the community it is established to serve. Thus we can have a single room vil
Call Number: The call numbers' for a document consists of three elements, viz.,class number, book number and collection number. The following example will show the presence of
Sample and Sampling The sample represents the population of those critical characteristics you plan to study. In other words, if the sample is representative of th'e pop
describe about managerial decision making?
ACQUISITION DEPARTMENT: Libraries are organised into units / departments / sections based on the functions that they are expected to perform. Acquisition Department (=AD) is o
Pamphlets-binding policy for libraries: Pamphlets are paper covered materials of fewer than fifty pages. Most libraries collect pamphlets and if these materials are to be use
A large unit manufacturing electrical goods which has been known for its liberal personnel policies and fringe benefits is facing the problem of low productivity and high absenteei
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