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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
Quality Control If one goes to buy a product like a refrigerator or a color television or a washing machine, the first thing he would generally do is to have a good look at the
Scope of Materials Handling Materials handling is spread over to many different industries and fields of engineering. The followings table gives its broad application.
Type of Building: The number of floors has direct effect on the which should be used. Single story building the most common type being built today lends themselves to
P e rforming Quality Assurance Quality assurance is the process of providing confidence that the project will satisfy the identified quality standards. It is performed
TYPES OF DOCUMENTATION AND INFORMATION CENTRES Documentation and information centres are discussed here under three broad groups. They are: i) By ownership, i.e., those
The excellence theory is a general theory of public relations that resulted from a 15- year study of best practices in communication management funded by the International Associat
Classification Schedules: Library classification invariably requires written has of damps and their subdivisions arranged in a systematic way along with corresponding symbols
COOPERATIVE CATALOGUING In cooperative cataloguing a group of independent libraries share the cataloguing work. Needham says that cooperative cataloguing refers to "a situati
QUESTION 1 Personal attitudes can have a key bearing on how individuals function within organizations. Attitudes may reflect in either positive or negative behaviours (a) Wh
LIBRARY FURNITURE IN PHYSICAL PLANNING OF LIBRARY IN LIBRARY MANAGEMENT Just as a library building is a specialised structure with specific functions, the furniture for a li
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