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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
NEED FOR INFORMATION Everybody needs information for some purpose or the other. When you want to travel, you need information about routes, timings of the transport services,
Evaluation of Data : The historical data should be subjected to two types of evaluation. External Criticism: Evaluation of data is concerned with authenticity or g
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Question 1: Clearly explain and illustrate the major characteristics of an industrial accident Question 2: Describe the various ergonomic risk factors that might affect
Impact of demand forecasting on supply chain management
Microforms: Micropublishing is retrospective, being merely the reprinting of previously existing materials. Back files of newspapers, periodicals and out-of-print materials a
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Problem 1: a. Distinguish between underemployment and unemployment? b. Why do they constitute a serious development problem? Problem 2: a. Compare basic types of pla
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