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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
PHYSICAL FORM OF LIBRARY CATALOGUES: Over a period of time, library experts have tried to develop different physical forms of library catalogue, such as, bound register form,
Question: "Resistance to change is not only a predictable part of change, it is perhaps the most difficult phase to deal with. People resist change for good reasons, even thoug
Explain the discounting principle. using the discounting principal calculate the present value of an annuity of five years at rs.500 payments made at the end of each of the next fi
Question: The following diagram shows a C.P.A.-network modeling the stages in the construction project. Each arc is labeled with the letter denoting the activity it represents
Context Setting 'Context setting' implies that the significance and inter-relatedness of individual dataitems be made explicit, and piece of information in the entire scheme
role of managerial economist
Problem: a. Describe how Integrated Resorts can be designed and managed to comply with the Government policy of "Maurice Ile Durable". b. What are the challenges faced by t
iretail storeon..layout
Problem 1 Radio, as a medium of communication, functions in two main ways: it serves the individuals; and it operates on behalf of the society (Leish, 2007). Using suitable exa
Question 1 a) List the layers of the OSI model and briefly explain the function of each layer. b) List the three key elements of a protocol. Give a brief explanation of ea
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