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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
In the early October, Gaetan Ah Kong, the owner of Chez Gaetan catering company, came into the service manager's office beaming. "We got the MUT party", he said enthusiastically wh
QUESTION a) Public sector projects are being resorted to on a public-private basis. Explain what is Public-Private-Partnership (PPP)? b) International financial institutions
Question 1 Logistics is one of the key areas in international business. Explain the meaning and objectives of logistics Question 2 Which is the main transport document
fact finding techniques on hotel management
Comparison of CobiT 4.1 and CobiT 5 This review of CobiT 4.1and CobiT 5 does not include all possible elements of these two complex frameworks. Still, this review is exhaustive
State the distinguishing features of literature as a mode of language use by citing examples?
Question 1: A contract may provide that in case of some specified breaches mentioned in the contract, the defaulting party should compensate the other party. Discuss the val
QUESTION a) In the day to day operations of the organisation daily activities are carried. Project management activities are also carried out in a planned manner. List the dist
ORGANISATION OF INFORMATION SERVICES: Documentation and information services are activities that grew out of information needs of user communities engaged in research, industr
QUESTION (a) Define the term 'Motivation' and explain its importance for organizational success (b) Reply ANY TWO of the following items- (i) Explain with the support of
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