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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
QUESTION 1 (a) Compare and contrast the quality culture in a traditional and a TQM organization (b) What do you understand by the PDCA cycle? QUESTION 2 (a) Discuss
Comparative and Evaluative Survey: Comparative Survey: Let us suppose, you wish to compare the "perceived needs of rural and urban women in order to find similarities
The receiving and shipping department for WXS Inc. has the worst safety record in the company. Falling, lifting, impact injuries are common in this department. As the Director of W
Subject Catalogue : In an alphabetical subject catalogue, entries are made under the name of the specific subjects of documents. Irrespective of their affiliations, specific s
A company manufactures and sells a single product. The variable cost of the product is Rs 2.50 per unit and all production each month is sold at a price of Rs 3.70 per unit. A pote
explain the food & beverages control cycle in details
Historical Sources: Historical Data are a combination of documentary and field sources. These consist of documents and various historical sources to which the historian him
Q. Has FCA be efficient in addressing privatization questions? Ans. Yes. Greensboro, North Carolina, faced this issue, and FCA was instrumental in trade with it. When the
QUESTION (a) Define the term 'Motivation' and explain its importance for organizational success (b) Reply ANY TWO of the following items- (i) Explain with the support of
Impact of demand forecasting on supply chain management
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