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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
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HOW DO I WRITE THE VALS
Internet - Definition A great majority of people are now aware of the existence of Internet But, many of them have perhaps a some what misguided view of what the Internet rea
Indexing and Abstracting Services: We have already discussed in Section the indexing and abstracting publications as secondary documents. The topic has also been discussed in
Activities of a Binding Division: Identification and preparation of materials for binding Recording of all such materials requiring binding Specification of the sty
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