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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
Question: "Web-based training is part of the biggest change in the way our species conducts training since the invention of the chalkboard or perhaps the alphabet. The developm
#Whom do you think Rajender will eat with?question..
a) In order for customers to use online banking services, they will require to have for example a personal computer and an Internet connection. Their personal computer becomes thei
Local Book Suppliers: Every library has to depend on local booksellers for most of the supplies. Unlike the major outside book markets referred to earlier, local book shops d
T he change owner The change owner is the person assigned to essentially arrange and then make the approved changes to the system. The change owner is consulted about the foll
Aids to Searching Subject searching in OPAC creates certain problems for the users. Several OPACs have been developed to ease vocabulary selection and aid in searching. When
QUESTION 1 Using appropriate examples from the hospitality industry illustrate how a company may benefit from integrative types of strategies QUESTION 2 Before executiv
Direct Ordering with Publishers: Due to the inefficiency of local booksellers, many a library has resorted to the practice of directly ordering with publishers or their local
Agreements The first agreement, obviously is the agreement to share currently owned materials (that is, to permit access to the holdings among partners), with protocols, limit
N eed for project quality standards Project quality standard help the organisation in defining specific measurable objectives. The objective tells if the goals are being met a
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