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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
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Red Herring Preliminary prospectus circulated through underwriters to gauge investor interest in a planned offering that has yet to gain final approval from the SEC.
The purpose of this assignment is to develop learners' ability to relate the current relevant principles, concepts and theories of compensation management with their professional p
Classification Work: Library classification is the work of translating the specific subject of a document into an artificial language of ordinal numbers. This will result in a
Question 1 As a trader in order to be competitive and successful, how can you address some risks that are peculiar to foreign trade like commercial risks and political risks?
Library Binding: A Historical Sketch Historically the purpose of binding has been the preservation of the written word. Prior to the modern book, the earliest library mater
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Reference Section-Staff Activity Area of library building in library management Reference activity is one of the most important activities of a library and very often it is th
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