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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
Question 1 Discuss the features of international business environment. Why is it necessary to closely analyse the international environment? Question 2 What is the role
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QUESTION The unique social, economic and environmental characteristics of SIDS, such as high population density, relative isolation, limited availability of land space and pauc
Resource Sharing Library Network Resource sharing is the focal point of library networking and cooperation. The tested technological advances in this field have tremendously i
Your Responsible Officer has heard that materials will often be bought more cheaply at auction or tender than from wholesalers. He has also heard much about invitation to treat and
Question 1 How is the public relations industry organized? Question 2 How are newspapers registered? Explain in detail Question 3 Write a long note on the Structure of E
QUESTION (a) Define and discuss the differences between vision and mission statements (b) List 10 major benefits of strategic management (c) What are the pitfalls in stra
understand the prospect for growth in global services
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