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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
Question 1: (a) Explain the basic philosophy behind quality management systems such as those specified in ISO 9000:2000 series. (b) Discuss how an effective quality manageme
Types of Observation: Types of observation relate to the observer-observed relationship. It has been described as "concealment and participant", "concealment and non- part
EXPLAIN THE IMPORTANCE OF HRM IN HEALTH CARE MANGEMNT
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In order to give unique co-extensive representation to each subject in the UoS, the classificationist has to ascertain the various attributes - infinite, turbulently dynamic, conti
Problem: a. Describe how Integrated Resorts can be designed and managed to comply with the Government policy of "Maurice Ile Durable". b. What are the challenges faced by t
Alphabetical index: The alphabetical index to a classified catalogue; consisting of author, title (wherever necessary), subject entries and other entries for collaborators, se
Subject classification: A Compound Subject is a basic subject when it has at least one focus, or has at least an aspect, i.e., it has a basic facet and one or more isolate
HRD IN. INDIAN LIBRARIES AND INFORMATION CENTRES HRD as discussed in this Unit may seem to be somewhat irrelevant to the conditions prevailing in Indian libraries and informa
Internet - Definition A great majority of people are now aware of the existence of Internet But, many of them have perhaps a some what misguided view of what the Internet rea
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