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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
Information Services: Some of the significant information services which have been evolved as a result of developments in communications are: electronic delivery of documents,
QUESTION 1 Governance had gained ground as a result of the failure of the State and how far do you agree? QUESTION 2 It is evident that a high level of informal economi
QUESTION 1 Describe and evaluate Cabinet Government under the mauritian system QUESTION 2 Explain and assess the Prime Minister's prerogative over the dissolution of Pa
Halo Ef fect Halo effects refer to drawing a general impression of an individual based on a single characteristic. For example, if a person is well-dressed, you might s
CONTENT OF A WRITTEN REVIEW: Bibliographic material and important information from sources may be recorded on note book, to keep a records of reference used for study.
What are the three approach to the short-term financing problem and provide relevant examples for each ?
LIBRARY CATALOGUE A modern library provides a number of facilities to its readers for making use of its collection. One such facility is the catalogue of the library which f
Question 1: (a) Describe the concept of "modelling' as applied in educational administration. Analyze this concept with respect to the synoptic and the incremental models of po
Selection and Packaging: Added value is often claimed for information services on the grounds that they bring together, in a convenient form, items of information which would
H i story of project management While quality management was developing, around the same time a number of events led to the need for better project management. In the 1950?s
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