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Explain the term- Promotion of product
Promotion: If product is manufactured keeping the consumer needs in mind, is rightly priced and made available at outlets convenient to them however consumer isn't made aware about its price, features, availability etc, its marketing effort may not be successful. Hence promotion is a significant ingredient of marketing mix as it refers to a process of informing, persuading and influencing a consumer to make choice of the product to be bought. Promotion is done by means of personal selling, advertising, publicity and sales promotion. It's done mainly with a view to provide information to prospective consumers about availability, characteristics and uses of a product. It arouses potential consumer's interest in the product, compare it with competitors' product and make his choice. Proliferation of print and electronic media has immensely helped the process of promotion.
Buying motives: motive is thus urge that moves or promote a person to some action. Motive is an effectual desire one to a definite action. Customers purchase any goods as a result
In May 2004 Government banned Tobacco advertisements on television. Tobacco-advertisements comprise ads related to Cigarettes, Zarda, Gutka. This ban comprise brand-extension-bans.
Key challenges for a Domestic Company for Sustainability in Market - Competitive pressure of global players : With the advent of open economy policy, the country ha
Define the Strategies for Product Positioning. Product positioning is attained through a variety of marketing strategies and programs within product design, distribution and pr
music2GOmulti-player marketing strategy review
what''s Challenges in Implementing E-CRM?
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Question 1: (a) Describe what you understand by the "Concept of Integrated marketing" (b) Explain five types of marketing communication that Hilton Hotels can use and prov
What are the effectual needs to be target a market segment? To be an effectual target a market segment should be: i. Identification: Marketers must be able to identify the
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