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Explain the term - Promotion
Promotion refers to process of informing and persuading the consumers to buy certain product. By using this process, marketers convey persuasive message and information to its potential customers. Main objective of promotion is to seek buyers' attention towards the product with a view to:
- arouse his interest in the product;
- inform him about its availability; and
- inform him as to how is it different from others.
What is Possession Utility in marketing? Possession Utility: This utility permits a buyer to use the product as he desires. This is the value that a buyer acquires from
Q. Illustrate the the advertising effects on National Income? Effect on National Income: - Advertising increase productive, promotes demand and promotes growth in agriculture
the ways in which the concept of segmentation, targeting and positioning would be applied in improving profitability
Answer for a caselet
market positioning error
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promotion technique can benefit an organization by increasing its sales or hitting competitive brands may leave a negative impression on the customers
What are the components of value delivery? Use practical examples to illustrate your knowledge.
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