Explain the term - promotion, Marketing Management

Assignment Help:

Explain the term - Promotion

Promotion refers to process of informing and persuading the consumers to buy certain product. By using this process, marketers convey persuasive message and information to its potential customers. Main objective of promotion is to seek buyers' attention towards the product with a view to:

- arouse his interest in the product;

- inform him about its availability; and

- inform him as to how is it different from others.

Related Discussions:- Explain the term - promotion

Objectives of the personal selling, Objectives of the personal selling: pe...

Objectives of the personal selling: personal selling has two types of objectives - long termand short term. The long term objectives, which are more or less permanent, are braoder

Describe sales force model, 1. What kind of sales force model do you think...

1. What kind of sales force model do you think will work best for your new product/service, and why? 2. How will your salespeople be compensated, and how might you organize th

Market defense, Market Defense is the strategic actions that try to minim...

Market Defense is the strategic actions that try to minimize or deter threatening activities by existing or potential competitors. Strategic moves can deter all or a few of the p

Customer''s mental process of judging value, Customer's mental process of j...

Customer's mental process of judging value: 1. The customer assigns weight age for each benefit; different benefits gain different weight age, depending on the priority

Differentiate business market and the consumer market, What is difference b...

What is difference between Business Market and the Consumer Market? The business market comprises all the organizations which obtain goods and services that are used for furthe

State about the audience-centred activity, State about the audience-centred...

State about the audience-centred activity Some of these interpretations fail to draw out key issue which marketing communications provides added value through enhanced product

Describe what is src and what are the steps to avoid src, Question 1: T...

Question 1: There is an ongoing debate between "standardization" and "adaptation" pertaining to global advertising. Critically evaluate the different sides of the arguments in

Service marketing mix, facebook service marketing mix

facebook service marketing mix

Marketing plan for premium product, prepare a marketing plan for any select...

prepare a marketing plan for any selected premium or branded product. the product may be physical products, services,or places

Caselet, Critically analyze Mr. Vincent?s reasoning in mangementk question ...

Critically analyze Mr. Vincent?s reasoning in mangementk question #Minimum 100 words accepted#

Write Your Message!

Name

Email id

Message

Verfication Code

User Account

All Pages