Explain the term - promotion, Marketing Management

Assignment Help:

Explain the term - Promotion

Promotion refers to process of informing and persuading the consumers to buy certain product. By using this process, marketers convey persuasive message and information to its potential customers. Main objective of promotion is to seek buyers' attention towards the product with a view to:

- arouse his interest in the product;

- inform him about its availability; and

- inform him as to how is it different from others.

Related Discussions:- Explain the term - promotion

Importance of the marketing in the development of economy, Importance of th...

Importance of the marketing in the development of the economy : In all developed countries of the world, marketing is considered to be the key of the economic activities for the

Multi segment approach for selecting target markets, What is Multi Segment ...

What is Multi Segment Approach for selecting target markets? Multi segment Approach: As an organization directs its marketing attempts at two or more segments through dev

Introduction to marketing management, Marketing management: Meaning an...

Marketing management: Meaning and definition: marketing management is a compound word "marketing plus management'. Marketing is the total system of the business activities wh

Brand policies and strategies, Brand policies and strategies: Other b...

Brand policies and strategies: Other brand policies and strategies are: 1. Multiple brand policy: under this policy, the manufacturer uses different brands for his

Characteristics of marketing planning, Characteristic of Marketing Planning...

Characteristic of Marketing Planning: 1. marketing planning is a formal and syatematic approach towards planning of all marketing activites product positioning price setting di

What are physical distribution firms, What are physical distribution firms?...

What are physical distribution firms? Physical distribution firms: Transportation, warehouse and other firms which help a company to stock and move goods by their point

What is line featuring in product line, What is Line Featuring in Product L...

What is Line Featuring in Product Line? Line Featuring: In case of durable products marketers at the times choose one or several items to “feature” the concept is to attr

MBA, Will the pricing and product policy of a multinational firm be differe...

Will the pricing and product policy of a multinational firm be different in a developed and an underdeveloped country? Justify your answer.

What are the differences between goods and services, Many service sector bu...

Many service sector businesses fail because their marketing managers do not have any experience in the marketing of services. They often have been previously involved in the mark

Which is driving organisations to invest in crm, Question : (a) Custom...

Question : (a) Customer Relationship Management is a strategy used by many organisations nowadays. Discuss the main goals for adopting this strategy by organisations. (b)

Write Your Message!

Name

Email id

Message

Verfication Code

User Account

All Pages