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Explain the term - Promotion
Promotion refers to process of informing and persuading the consumers to buy certain product. By using this process, marketers convey persuasive message and information to its potential customers. Main objective of promotion is to seek buyers' attention towards the product with a view to:
- arouse his interest in the product;
- inform him about its availability; and
- inform him as to how is it different from others.
Objectives of the personal selling: personal selling has two types of objectives - long termand short term. The long term objectives, which are more or less permanent, are braoder
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What is difference between Business Market and the Consumer Market? The business market comprises all the organizations which obtain goods and services that are used for furthe
State about the audience-centred activity Some of these interpretations fail to draw out key issue which marketing communications provides added value through enhanced product
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Critically analyze Mr. Vincent?s reasoning in mangementk question #Minimum 100 words accepted#
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