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Explain the term - Promotion
Promotion refers to process of informing and persuading the consumers to buy certain product. By using this process, marketers convey persuasive message and information to its potential customers. Main objective of promotion is to seek buyers' attention towards the product with a view to:
- arouse his interest in the product;
- inform him about its availability; and
- inform him as to how is it different from others.
Richard Branson launched Virgin Atlantic Airways to take on overpriced British Airways. The first Virgin flight, on June 22, 1984, took off loaded with celebrities and media. The
can anybody tell me where (a+b)2 is applicable in real world
Question 1: You work in a travel agency. Recently published market research has revealed the existence of a variety of different types of customer who book package holiday.
.EVOLVING VIEWS OF MARKETING ROLE IN A COMPANY
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Q. Effect on Media in aspect of advertising? All kinds of media viz magazines, T.V, newspaper, earn a lots of revenue from advertisement. A newspaper is sold for one rupee mere
Question: "A number of external influences affect consumer behaviour and purchase decision processes". In the light of the above statement, a) Discuss how social class a
QUESTION 1 (a) Explain the term Market research. (b) Highlight its importance and how it can be used to deal with competitors on the market. QUESTION 2 You have been
Question 1: Consumers must constantly make decisions regarding what products or services to buy and where to buy them. Because the outcomes of such decisions are often uncertai
Simple Marketing System Producer/ seller Communication Consumer Money Product/ service Feedback Participants in a simple marketing system:
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