Explain the term - promotion, Marketing Management

Assignment Help:

Explain the term - Promotion

Promotion refers to process of informing and persuading the consumers to buy certain product. By using this process, marketers convey persuasive message and information to its potential customers. Main objective of promotion is to seek buyers' attention towards the product with a view to:

- arouse his interest in the product;

- inform him about its availability; and

- inform him as to how is it different from others.

 


Related Discussions:- Explain the term - promotion

Relationship marketing, Relationship Marketing This approach is used to...

Relationship Marketing This approach is used to marketing emphasizes the importance of personal relationship building with all parties among consumers, suppliers and distributo

What is sales research in scope of marketing research, What is Sales Resear...

What is Sales Research in scope of Marketing Research? Sales Research: Sales research comprises decision concerning selection of store channels, sales; territories force

Responsibility of devising marketing communications, CASE STUDY-  Chubb Sec...

CASE STUDY-  Chubb Security Systems Chubb, an organization noted for its locks and security systems, developed a security product particularly suited to manufacturing organizat

Test Marketing, Explain the various approaches that are followed by FMCG co...

Explain the various approaches that are followed by FMCG companies in test marketing

Objectives of the sales promotion, Objectives of the sales promotion: the m...

Objectives of the sales promotion: the major objectives of the sales promotion are: 1.       To increase buying response at the customers level, 2.       To increase t

Black box, consumer mind is a black box

consumer mind is a black box

Answer , explain the varius approaches that are followed by f m c g compani...

explain the varius approaches that are followed by f m c g companies in test marketing

PEST ANALYSIS.., 3. Select any of the Godrej SBUs and undertake a PEST anal...

3. Select any of the Godrej SBUs and undertake a PEST analysis with regard to its business. Identify products which can be considered for launch by the selected SBU.

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd