Explain the term - promotion, Marketing Management

Assignment Help:

Explain the term - Promotion

Promotion refers to process of informing and persuading the consumers to buy certain product. By using this process, marketers convey persuasive message and information to its potential customers. Main objective of promotion is to seek buyers' attention towards the product with a view to:

- arouse his interest in the product;

- inform him about its availability; and

- inform him as to how is it different from others.

Related Discussions:- Explain the term - promotion

How marketing techniques might help changeland''s government, The country o...

The country of Changeland has, for many years, operated as a military dictatorship. Last year, though, a people's revolution brought a democratic election for the first time in liv

Product development, Product Development The sixth step is product dev...

Product Development The sixth step is product development that involves developing the manufacture concept into a physical product to ensure that the product idea may be turne

Why is green or environmental marketing important, Why is green or environm...

Why is green or environmental marketing important? Green marketing is important since the mankind has restricted resources upon the earth, along with that he/she should attem

Marketing myopia, Marketing Myopia This is a phenomenon experienced whe...

Marketing Myopia This is a phenomenon experienced when an organization becomes so involved in the actual procedure of selling its product that it loses sight of the true nature

(a+b)2 formula, can anybody tell me where (a+b)2 is applicable in real worl...

can anybody tell me where (a+b)2 is applicable in real world

How are maximum benefits by marketing effort acquired, How are maximum bene...

How are maximum benefits by marketing effort acquired? But maximum benefits under the circumstances are guaranteed when the client the country, for immediate implements a rigor

Feedback from customers for better customer satisfaction, Question 1: (...

Question 1: (a) CRM means different things to different people. For one it is direct mailing for others it is an IT system. Draw a diagram and discuss the basic model for CR

Marketing mix, Define marketing mix

Define marketing mix

Product lifecycle, Product Lifecycle The key terms include: 1. P...

Product Lifecycle The key terms include: 1. Product Class. At the most generic stage, this phrase refers to all products from all competing producers that serve the

MBA, Ask question :how can marketers use maslow''s hierarchy need theory in...

Ask question :how can marketers use maslow''s hierarchy need theory in marketing management? (15 marks)

Write Your Message!

Name

Email id

Message

Verfication Code

User Account

All Pages