Explain the term - promotion, Marketing Management

Assignment Help:

Explain the term - Promotion

Promotion refers to process of informing and persuading the consumers to buy certain product. By using this process, marketers convey persuasive message and information to its potential customers. Main objective of promotion is to seek buyers' attention towards the product with a view to:

- arouse his interest in the product;

- inform him about its availability; and

- inform him as to how is it different from others.

Related Discussions:- Explain the term - promotion

Marketing, Identify and briefly describe the four trends in the macro marke...

Identify and briefly describe the four trends in the macro market environment that will have or recently had an influence on the selected industry

GE matrix, how do I incorporate GE matrix to the palm oil production?

how do I incorporate GE matrix to the palm oil production?

Main features of market or marketing orientation, Explain the main features...

Explain the main features of organisations that do NOT adopt a market or marketing orientation. Marketing-orientated organisations have a major focus of the customers and their

Explain overall objective of marketing information system, Explain about th...

Explain about the overall objective of Marketing Information System. The overall objective of MIS is to give inputs by target markets, marketing channels, publics, competitors

Briefly explain trend, briefly expain trend describe the impact of the tren...

briefly expain trend describe the impact of the trend on the idustry

Marketing implementation, Marketing implementation: Planning goods s...

Marketing implementation: Planning goods strategies is only a start toward successful marketing. A brilliant marketing strategy counts for little if the company fails to imp

Ray ban, how to draw consumer profile of a typical buyer of ray ban?

how to draw consumer profile of a typical buyer of ray ban?

What are the ways to indirect or direct export or production, What are the ...

What are the ways to indirect or direct export or production within a foreign country? There are a variety of ways in that organizations can enter foreign markets. The major wa

Communication plan, i need a plan for pop up shops in airports and hotels f...

i need a plan for pop up shops in airports and hotels for cosmetic products, also budgeting for 2 years

Developing and Qualifying Prospects and Accounts, Think about a specific sa...

Think about a specific sales job with a specific company that you might want to do. Then,if you were starting your own prospect list, explain in detail how you would use your own

Write Your Message!

Name

Email id

Message

Verfication Code

User Account

All Pages