Explain the term - promotion, Marketing Management

Assignment Help:

Explain the term - Promotion

Promotion refers to process of informing and persuading the consumers to buy certain product. By using this process, marketers convey persuasive message and information to its potential customers. Main objective of promotion is to seek buyers' attention towards the product with a view to:

- arouse his interest in the product;

- inform him about its availability; and

- inform him as to how is it different from others.

Related Discussions:- Explain the term - promotion

Marketing communication, Problem 1 (a) The development of inter-organi...

Problem 1 (a) The development of inter-organizational relationships is best known through personal selling rather than through exhibitions and trade shows. Explain. Proble

H, how to position the competitors in cross map.

how to position the competitors in cross map.

Which different aspects are covered by marketing research, Which different ...

Which different aspects are covered by Marketing Research? Market Research covers individually the various aspects of marketing of goods, services and concepts with the assist

Give a review on pricing policies for pricing of services, Question 1: ...

Question 1: Teamwork as a concept has grown over the last 20 years, especially in the service industry. Thus, teamwork success is not automatic. Teams have to be established fo

Marketing, marketing strategy for guess perfume

marketing strategy for guess perfume

Types of the decision process, Types of the decision process: the decision...

Types of the decision process: the decision making process varies with the type of the product involved. There will be a lot of difference in the decision making process involved

Solve the example using costing techniques, Roux ski is a company that spec...

Roux ski is a company that specializes in the manufacture of ski pants. The senior management accountant has been asked to advise the board of directors on a production and sales p

Factors affecting media planning, Factors affecting media Planning:- (1...

Factors affecting media Planning:- (1) Nature of Product: Product to be advertised is able to be industrial/technical product or consumer product: Industrial/Technical produc

7 marketing concepts, what are the seven marketing concepts?

what are the seven marketing concepts?

Explain the thinking of public about the public relations, Explain the thin...

Explain the thinking of public about the public relations. The public often think of public relations like a glamorous job. These relations people seem to have been tarred alon

Write Your Message!

Name

Email id

Message

Verfication Code

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

User Account

All Pages