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Explain the term - Promotion
Promotion refers to process of informing and persuading the consumers to buy certain product. By using this process, marketers convey persuasive message and information to its potential customers. Main objective of promotion is to seek buyers' attention towards the product with a view to:
- arouse his interest in the product;
- inform him about its availability; and
- inform him as to how is it different from others.
Factors influencing changes in product mix 1. Change in market demand: the change in the demand of a product (due to change in habits, fashion, purchasing power, in
Q. Explain the Stages of Product life cycle? Stages of Product life cycle. a) Introduction stage - Advertising for consumers and Personal selling for middlemen. b) Growth
product mix pricing,price adjustment strategy,
hstory of marketing
State about the term - Advertising Advertising is the most usually used tool for informing the present and prospective consumers about the product, its quality, availabilit
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Marketing planning: Through strategic planning, the company decides what it wants to do with each business unit. Marketing planning involves deciding on planning marketing s
what are the various attributes a buyer will expect on consumer goods and why do companies offer different products for different customers? explain with the theories involved in i
Do you think Jack is equipped with the managerial skills needed to head up a team that develops strategies for adapting existing company products into new products for sales in d
DRIP elements of marketing communications DRIP element Examples Differentiate Burger King differentiates itself from market
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