Explain the term - promotion, Marketing Management

Assignment Help:

Explain the term - Promotion

Promotion refers to process of informing and persuading the consumers to buy certain product. By using this process, marketers convey persuasive message and information to its potential customers. Main objective of promotion is to seek buyers' attention towards the product with a view to:

- arouse his interest in the product;

- inform him about its availability; and

- inform him as to how is it different from others.

Related Discussions:- Explain the term - promotion

What is cross-cultural consumer analysis, Question 1: (a) Discuss Freud...

Question 1: (a) Discuss Freudian Theory of Personality and its application to the understanding of consumer behaviour. (b) For the following personality market segments, desc

What is mass marketing, What is Mass Marketing? Mass Marketing: I...

What is Mass Marketing? Mass Marketing: Into mass marketing consumers are impossible to differentiate and all are within one segment seller engages into mass production,

Cost function, A chair manufacturer finds that it costs $ 9800 to manufactu...

A chair manufacturer finds that it costs $ 9800 to manufacture 270 chairs and $ 16675 to manufacture 520 chairs in one day, including all costs associated with the factory and the

Explain types of on-line advertising, Question 1 (a) Define Business E...

Question 1 (a) Define Business Ethics. (b) Critically explain how Business Ethical considerations will help in the Marketing Communication of a product or service. Suppor

Why it is important for the firm to introduce new products, QUESTION Yo...

QUESTION You work as an Assistant in the Product Planning Division of Gillette Co Ltd. You have been asked by your Manager to write a report, using examples from the company's

How is anticipating competitive moved in marketing research, How is anticip...

How is anticipating competitive moved in marketing research? Anticipate competitive moves: This assist the marketer to continuously monitor the competitor and also judge

Marketing segmentation, why do we need marketing segmenttion

why do we need marketing segmenttion

Market segmentation case study, In the early 90's M&M added peanut butter a...

In the early 90's M&M added peanut butter and almond varieties, blue was introduced in '95 and green in '97, Crispy M&M's made their debut in 1999 and Minis Mega Tubes in 2000. Now

Market penetration of FMCG and regional products in rural, meaning of regio...

meaning of regional products or definition of regional products

Dvertising and promotion, comprehensive discussion about promotion and adve...

comprehensive discussion about promotion and adverising

Write Your Message!

Name

Email id

Message

Verfication Code

User Account

All Pages