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QUESTION 1
(a) Explain the term Market research.
(b) Highlight its importance and how it can be used to deal with competitors on the market.
QUESTION 2
You have been appointed as the Marketing Manager of L'Oreal Cosmetics in Mauritius.
i) Using examples from your business, describe the channels that may be used by your business to reach your target consumers.
ii) Do you think personal selling is more effective in the sale of cosmetics? If so, why?
product mix of the lg company
Question 1: (a) What are the characteristics of a knowledge worker and how do they differ from those of the traditional worker? (b) Using relevant examples, illustrate how
How marketing research is investigated the consumer needs? Marketing Research is a systematic and intensive investigation of all the phases of marketing on a continuous basis w
What are the parts of Convenience Goods? These are further divided within two goods: a. Staple convenience goods. All goods are consumed there by most people every day (for
What are the strategic benefits in e-commerce? Strategic Benefits: This helps to reduce labour cost and delivery time and also the cost incurred within the given areas:
Q. Selection of an ads agency by Quality and Calibre of Staff? Quality and Calibre of Staff: - Ad-agency has a variety of specialists like models, copy-writers, artists, etc.
what is the concept of augmented product
Your first assignment is to create a brand name, perform a name search online and create a relevant logo that reinforces the brand. The university liked the idea of “engaged and
The use of Celebrity Endorsers: Your major headings should include the following: • Title Page • Table of Contents • Introduction • Literature Review • Analysis • Future Re
Introduction to pricing decision: Pricing is a very critical decision in the marketing management. The main objective of the firm, that is, to earn a profit very much depend
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