Explain the term market research, Marketing Management

Assignment Help:

QUESTION 1

(a) Explain the term Market research.

(b) Highlight its importance and how it can be used to deal with competitors on the market.

QUESTION 2

You have been appointed as the Marketing Manager of L'Oreal Cosmetics in Mauritius.

i) Using examples from your business, describe the channels that may be used by your business to reach your target consumers.

ii) Do you think personal selling is more effective in the sale of cosmetics? If so, why?

Related Discussions:- Explain the term market research

Global markets, Understanding other cultures is vital to success in the glo...

Understanding other cultures is vital to success in the global marketplace. Refer to Table 21-3 which lists some blunders in International Marketing. One of my favorite blunders ha

Target markert examples, give me few examples of target market

give me few examples of target market

Advantages of the e - marketing, Advantages of the E - Marketing 1. ...

Advantages of the E - Marketing 1. High speed of interaction 2. Low cost provision and maintenance 3. Ability to provide mass customization 4.

Straight rebuy, what are some situation of straight rebuy

what are some situation of straight rebuy

Marketing mix, Product Schovaswill offer for sale Low fat and low calor...

Product Schovaswill offer for sale Low fat and low calorie ice cream High fiber made with oatbiscuit Many fruity flavors Diet cake Cotton candy Pop corn The company will sel

8 steps of New product development, Explain with appropriate example the pr...

Explain with appropriate example the process of new product development. Explain also the importance of each step in the new product development process.

Functions, discuss the four functions of marketing management analysis, pla...

discuss the four functions of marketing management analysis, planning, implementation and control

Cannibalization Analysis (Marketing) Tutor Needed, I''m looking for a Marke...

I''m looking for a Marketing Ph.D. student or a graduate to help me understand Cannibalization Analysis. You can be a Marketing undergrad or an MBA with the knowledge. As long as y

#title.culture and consumer behaviour., A firm is intending to operate acro...

A firm is intending to operate across a number of markets in the world.you have been hired to help them in finding consistent methods to analyse their cross culture markets.Using r

Distribution, i want to know the type of distribution strategy that a compa...

i want to know the type of distribution strategy that a company specialising in major appliance like refridgeration and washing machines can use?

Write Your Message!

Name

Email id

Message

Verfication Code

User Account

All Pages