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Explain the term- Length of purchase decision time
Length of time taken to reach a decision is much greater in organisation market. This means that intensity of any media plan can be dissipated more easily in organisational market.
Explain the selling of a product correspond to the views of customers. In condition, the company is preparing an offering mix of products, prices and services and utilizing a c
is product a yype of service
hitting competitive brands may leave a negative impression on the customers? Justify your answer.
The purchase of the smartphones by the netizens has a psychological or functional motive?
Mm - wht is test mktg? Explain various approaches that are followed by FMCG co. in test mktg
Question: a) The consumer electronics firm for which you work is about to launch a new model of mobile telephone (cell phone and hand phone). This will be a very basic model o
Explain the stages in the Product Life Cycle with examples.
Problem 1: (i) What is a marketing mix? (ii) Will the nature and composition of the marketing mix be the same for all products at the same stage in the product-market life c
Q. How to select an ad agency? Financially Sound: - The ad-agencies which are monetarily sound and have good turnover have better contract with media owners. The agencies whi
The physical attributes of a product constitute a tangible product.
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