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Explain the term- Length of purchase decision time
Length of time taken to reach a decision is much greater in organisation market. This means that intensity of any media plan can be dissipated more easily in organisational market.
what is marketing management?
What is Segment Marketing? Segment Marketing: A segment market comprises a large identifiable group in whole market. Company’s practice segment marketing recognizes which
what is test marketing ? Explain various approaches that are followed by FMCG company in test marketing
various approches of test marketing in FMCG
Nike's use of "sweatshop labor" in Southeast Asia led to a wave of protests against the company in the United States. Not only did this hurt Nike's reputation, but it also adversel
Explain Henry Assael Model of buying decision behaviour along with the diagram
three uses of product line stretching
implementing total quality marketing
You are required to develop a Marketing plan for an organization strictly in either manufacturing or mining or services based in Oman. You need to select a product or service of
Full market coverage: here a firm concentrates on serving many needs of a particular customer group. Only very large firms can undertake a full market coverage strategy. Examples
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