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Explain the term- fast-moving consumer goods
Marketing communications which are undertaken by organisations within these systems can be regarded as a series of communication episodes. These episodes can generally be construed as a dialogue and can be seen to be continuous. Amount of time between episodes may vary from the very small, like those associated with many major FMCG (fast-moving consumer goods) brand campaigns, which run and run, or very large, like those associated with some business-to-business campaigns or one-off events associated with a single task, like government drink-driving campaigns held annually every Christmas period.
What is strength of brand equity? Simply speaking which brand identities primarily exists within the mind of its customers. A brand is his or her estimate of performance of whi
Explain about the Brand Equity. Brand Equity: Brand equity includes a set of assets correlated to the brand’s name and the symbols which adds to the value given by a prod
In May 2004 Government banned Tobacco advertisements on television. Tobacco-advertisements comprise ads related to Cigarettes, Zarda, Gutka. This ban comprise brand-extension-bans.
Advertising management: advertising management involves the major decisions in the management of the advertising. Broadly it includes the following activities: 1. Settin
Question 1: Briefly describe the functionalities of CRM sub modules. List out the benefits of CRM Systems. Functionalities List the benefits Question 2:
Q. Measuring the Advertising Effectiveness? Measuring the Advertising Effectiveness The need or significance of evaluating the effectiveness of advertising arises for a numb
What are the objectives of Marketing Information System? Objectives of Marketing Information System This comprises marketing planning system, implementation system and ma
Question 1: (a) Critically evaluate the role of an agile network in building relationships with customers. (b) Briefly outline the six markets relationship framework.
what are the identifying the major channel alternatives ?
Market targeting: market segmentation reveals the firm's market segment opportunities. The firm now has to evaluate the various segments and decide how many and which ones to targ
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