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Explain the term- fast-moving consumer goods
Marketing communications which are undertaken by organisations within these systems can be regarded as a series of communication episodes. These episodes can generally be construed as a dialogue and can be seen to be continuous. Amount of time between episodes may vary from the very small, like those associated with many major FMCG (fast-moving consumer goods) brand campaigns, which run and run, or very large, like those associated with some business-to-business campaigns or one-off events associated with a single task, like government drink-driving campaigns held annually every Christmas period.
Importance of Effective communication Effective communication is very important to organisations, which is why they use a variety of promotional tools. Advertising, sales promo
Advertising is frequently criticized for its excessive persuasiveness. It creates unnecessary want for the products which buyers don't need or can't afford. Occasionally by promoti
What is the role of structural ties by retaining customers of a firm? Structural Ties: With the intention of attract new customers and retain old one time, companies ind
how should shoppers'' stop develop its demand forecasts?
a survey is classified as successful if usable data is obtained from it. Let Ai denote the event that at most i repetitions of the survey are required for success. Use set notation
various approaches that are followed by FMCG companies test marketing in marketing management
what are the reasons for market segmentation and its advantages
Determine the flexibility of advertising tool Flexibility of this tool is good since it can be used to communicate with a national audience or a particular specialised segment.
"consumer mind is a block box"-discuss
Question 1: (a) Critically discuss the concept "Communications Strategy". Support your answer with relevant examples. (b) Using relevant examples, explain the term "Sales
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