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Explain the term- fast-moving consumer goods
Marketing communications which are undertaken by organisations within these systems can be regarded as a series of communication episodes. These episodes can generally be construed as a dialogue and can be seen to be continuous. Amount of time between episodes may vary from the very small, like those associated with many major FMCG (fast-moving consumer goods) brand campaigns, which run and run, or very large, like those associated with some business-to-business campaigns or one-off events associated with a single task, like government drink-driving campaigns held annually every Christmas period.
Ask 1 A Chennai based soft –drink company has proposed to launch a new variant of Soft-drink in three flavours lemon , rose , and orange priced at Rs.6 /- ,Rs.7/- Rs.8 /- in 300m
Question : Competitive tourism and hospitality organisations strive to deliver a high level of service quality to their customers. As a Marketing Manager of one of these org
SWOT Analysis is a strategic planning method used to assess the internal & external environment in which a company operates and competes. Internal environmental factors are classif
What is effect of decreasing in cost of selling in retaining customers of a firm? Decrease in Cost of Selling: A loyal set of customers maintains the selling cost down an
Advertiser must avoid giving his advertising work that agency that handles the advertising work of his competitor. For the reason that in that case ad agency mayn't be in a positio
what is down-market stretch?
When founded, when listed • Major lines of business • Market share • Ranking within industry (e.g., largest of four companies...) • Exports • Major institutional owners (if any), p
marketing mix and components
Discuss the importance of strategy and good leadership in marketing
Q. What is Advertising Budget? Answer:- Quantitative appearance of future plan of activities prepared for fix period of time. Advertising budget is a monetary document that sho
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