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Explain the term- fast-moving consumer goods
Marketing communications which are undertaken by organisations within these systems can be regarded as a series of communication episodes. These episodes can generally be construed as a dialogue and can be seen to be continuous. Amount of time between episodes may vary from the very small, like those associated with many major FMCG (fast-moving consumer goods) brand campaigns, which run and run, or very large, like those associated with some business-to-business campaigns or one-off events associated with a single task, like government drink-driving campaigns held annually every Christmas period.
Explain about the Brand Equity. Brand Equity: Brand equity includes a set of assets correlated to the brand’s name and the symbols which adds to the value given by a prod
Disruptive innovations 1. appearance of something that did not exists before ex...(ipod, internet, telephone) 2. appearance of something that competes aggressively with existing
Question 1: (a) CRM means different things to different people. For one it is direct mailing for others it is an IT system. Draw a diagram and discuss the basic model for CR
Explain in detail about the promotional activities It is hence a persuasive communication and also serves as a reminder. A firm uses different tools for its promotional activ
what are advantages and disadvantages of five maketing philosophies
Q. Show the Economic Aspects of Advertising? Advertising has a variety of positive and negative economic aspects. The major positive economic effects are: It helps the producer
Determine the marketing and business objectives Organisations engage with a variety of audiences in order to pursue their marketing and business objectives. Engagement refers
what are significant factors that have led to the success of shoppers'' stop? at least 200 words
Question: When the customer pays for a product or service, it is assumed that the product will work correctly or that the service received is as promised. Ideally, the customer
Question : The Australian wool industry was facing serious difficulties in marketing its product since the last two decades. Synthetic materials were slowly replacing wool so
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