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Explain the term- fast-moving consumer goods
Marketing communications which are undertaken by organisations within these systems can be regarded as a series of communication episodes. These episodes can generally be construed as a dialogue and can be seen to be continuous. Amount of time between episodes may vary from the very small, like those associated with many major FMCG (fast-moving consumer goods) brand campaigns, which run and run, or very large, like those associated with some business-to-business campaigns or one-off events associated with a single task, like government drink-driving campaigns held annually every Christmas period.
Customer Analysis It is already insisted that the lunch pack concept through Starbucks is not open to people of all ages. This section gives an overview on the consumer analy
Q. Show the Nature of Customers? Nature of Customers: An appropriate media plan should consider the type or class of consumers for whom advertising is to be done. Different c
Jack is deciding how to spend the $6 budget he has allocated for today's telephone calls. There are only two people he intends to call: his girlfriend Jill, and his old high scho
"Consumer mind is a Black Box" - Discuss
Question 1: Consumers must constantly make decisions regarding what products or services to buy and where to buy them. Because the outcomes of such decisions are often uncertai
Advantages to producers 1. Easy to advertise: when the product or producers of an enterprise are marked with a particular brand, it makes very easy for the enterprise
what is test marketing?explain various approaches that are followed by fmcg companies in test marketing.
Discuss the importance of strategy and good leadership in marketing
consumer profile of typical buyer of rayban
Question 1: a) Explain different types of pricing techniques. As a consumer which method do you personally prefer to deal with? Justify your answer. b) Describe how brandi
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